{"schemaVersion":"2026-06-17","organization":{"name":"Operator One","shortName":"O1","legalName":"Operator One B.V.","foundedYear":2023,"description":"Sell on 100+ European marketplaces without complexity. Operator One acts as your Merchant of Record, handling compliance, payments, logistics, and returns.","summary":"Operator One is a Merchant of Record (MoR) and Importer of Record (IoR) for brands selling on European marketplaces. We act as the legal seller in each market — absorbing VAT, EU consumer-law liability, payments, logistics, seller and importer compliance (GPSR importer duties, EPR, DAC7), and account management, so the brand keeps its identity and IP. CE marking, the conformity assessment, the technical file and the EU Declaration of Conformity stay with the manufacturer.","website":"https://o1.eu","email":"sales@o1.eu","phone":"+31 85 20 82 661","registration":{"country":"Netherlands","chamberOfCommerce":"KvK 90562704","legalForm":"B.V. (Besloten Vennootschap / Private Limited Company)"},"headquarters":{"streetAddress":"Veluwezoom 32","locality":"Almere","postalCode":"1327 AH","country":"Netherlands","countryCode":"NL"},"offices":[{"city":"Almere","country":"Netherlands","email":"sales@o1.eu","phone":"+31 85 20 82 661"},{"city":"Lucca","country":"Italy","email":"sales@o1.eu","phone":"+31 85 20 82 661"}],"founder":{"name":"Ondrej Hradec","role":"CEO & Co-Founder","linkedin":"https://www.linkedin.com/in/ondrejhradec/","background":"Decade-plus of EU marketplace operations across Babymarkt.de, factor-a (Cologne), Fiege Logistik, Mascot Online (Almere), now Operator One."},"sameAs":["https://www.linkedin.com/company/operator1/","https://www.crunchbase.com/organization/operator-one"]},"keyFacts":{"brandsServed":"50+","countriesCovered":"28","marketplacesSupported":"100+","teamSize":"12+","gmvHandled":"€50M+","yearsOperatingMoR":"5+","morOperatingSince":2021,"companyFounded":2023},"services":[{"slug":"merchant-of-record","name":"Merchant of Record (MoR)","url":"https://o1.eu/merchant-of-record","summary":"Operator One becomes the legal seller of the brand's products on each European marketplace. We run VAT through OSS and IOSS across the EU, plus local VAT registrations where Operator One holds stock, and carry EU consumer-law liability, EU importer and GPSR duties where we import the goods, EPR per country and per stream, payments, returns, and account-health management. CE marking and the EU Declaration of Conformity stay with the manufacturer. The brand supplies products and keeps revenue + IP.","absorbs":["EU VAT via OSS and IOSS, plus local VAT registrations where Operator One holds stock; separate UK VAT","EU consumer-law liability (returns, warranties, withdrawal rights)","EU importer and responsible economic operator duties where Operator One imports the goods (Regulation (EU) 2019/1020 Art. 4 and GPSR (EU) 2023/988 Art. 16; for harmonised electronics with the sector directive importer article, e.g. RED 2014/53/EU Art. 12)","DAC7 (marketplace seller reporting)","EPR (Extended Producer Responsibility: packaging, batteries, WEEE, textiles), registered per country and per stream, with a locally established authorised representative arranged in markets that require one","Importer checks on CE-marked products: verifying the technical file and EU Declaration of Conformity exist, adding Operator One's name and postal address, keeping the DoC for 10 years, making documents available to authorities and running corrective action (CE marking itself stays with the manufacturer)","Marketplace payments + financial reconciliation","Marketplace account-health monitoring and ban defense"]},{"slug":"marketplace-expansion","name":"Marketplace Expansion","url":"https://o1.eu/marketplace-expansion","summary":"Launch on new EU/UK marketplaces in ~4 weeks vs. 12-18 months DIY. Includes market research, listing localization, pricing strategy, fulfilment setup, and live ops handover."},{"slug":"marketplace-operator","name":"Marketplace Operator","url":"https://o1.eu/marketplace-operator","summary":"End-to-end management of marketplace presence: listings, PPC, logistics, account health, customer service. Effectively an outsourced marketplace team."},{"slug":"advertising-and-content","name":"Marketplace Advertising & Content","url":"https://o1.eu/advertising-and-content","summary":"Sponsored campaigns, PPC, and multilingual content production per marketplace. AI-assisted product imagery and A+ content via the Visual Forge studio."},{"slug":"marketplace-consultancy","name":"Marketplace Consultancy","url":"https://o1.eu/marketplace-consultancy","summary":"Strategic advisory: market intelligence, EU expansion roadmaps, marketplace selection, channel mix optimization."}],"productSuites":{"O1Suite":{"url":"https://o1.eu/o1-suite","appUrl":"https://app.o1.eu","summary":"The marketplace operating system Operator One runs a brand's business from, and the brand logs into the same screens. Eighteen modules across six menu groups: Insights (dashboard, advertising, inventory health, scheduled reports), Sales (orders, returns), Products (catalogue, listing status, buy box and repricing, inventories, inventory ledger), Planning (budgets, budget vs actual), Replenishment (automatic purchase orders, marketplace replenishment, purchase orders and shipments), Finance (invoices, settlement status), plus a documented REST API and a read-only iOS and Android app.","notAI":"Suite's replenishment forecast is a weighted moving average over five sales windows plus deterministic supply rules (target cover, lead time, minimum order quantity, carton rounding, end-of-life and season blocks). It is not machine learning, and every suggested order quantity stores the calculation that produced it."},"Forges":{"url":"https://o1.eu/o1-suite","summary":"Internal AI-augmented production studios used by Operator One operations: Visual Forge (imagery + A+ content), PIM Forge (product information), Catalogue Forge, Logistics Forge, Support Forge, Advertising Forge, AI Layer."}},"coverage":{"euMemberStates":[{"code":"AT","name":"Austria"},{"code":"BE","name":"Belgium"},{"code":"BG","name":"Bulgaria"},{"code":"HR","name":"Croatia"},{"code":"CY","name":"Cyprus"},{"code":"CZ","name":"Czechia"},{"code":"DK","name":"Denmark"},{"code":"EE","name":"Estonia"},{"code":"FI","name":"Finland"},{"code":"FR","name":"France"},{"code":"DE","name":"Germany"},{"code":"GR","name":"Greece"},{"code":"HU","name":"Hungary"},{"code":"IE","name":"Ireland"},{"code":"IT","name":"Italy"},{"code":"LV","name":"Latvia"},{"code":"LT","name":"Lithuania"},{"code":"LU","name":"Luxembourg"},{"code":"MT","name":"Malta"},{"code":"NL","name":"Netherlands"},{"code":"PL","name":"Poland"},{"code":"PT","name":"Portugal"},{"code":"RO","name":"Romania"},{"code":"SK","name":"Slovakia"},{"code":"SI","name":"Slovenia"},{"code":"ES","name":"Spain"},{"code":"SE","name":"Sweden"}],"includesUK":true,"totalCountries":28,"marketplaces":["Amazon (DE, FR, IT, ES, NL, PL, SE, BE, IE, UK)","Bol.com (NL, BE)","Zalando (28 European markets)","Kaufland (DE, AT, CZ, SK, PL)","Allegro (PL, CZ, SK, HU)","OTTO (DE)","eBay (multi-country)","Cdiscount (FR)","Fnac/Darty (FR)","Leroy Merlin (FR, ES)","MediaMarkt (DE, AT, NL, BE, ES, IT, PL, SE, HU, CH)","About You (multi-country)","Decathlon (multi-country)","Shop Apotheke (DE, AT, BE, FR, IT, NL)","CDON (SE, DK, NO, FI)","ManoMano (FR, ES, IT, DE, UK)","Worten (PT, ES)"]},"compliance":{"vatRegimes":["OSS (One-Stop-Shop)","IOSS (Import OSS)","Local VAT registrations where Operator One holds stock"],"regulatoryFrameworks":["GPSR — General Product Safety Regulation (Regulation (EU) 2023/988)","DAC7 — Council Directive (EU) 2021/514 (marketplace seller reporting)","EPR — Extended Producer Responsibility (per-country obligations)","CE marking: affixed by the manufacturer under the applicable EU harmonisation legislation (Regulation (EC) 765/2008 Art. 30(1)); Operator One as importer verifies the technical file and DoC exist and keeps the DoC for 10 years","GDPR — Regulation (EU) 2016/679 (data protection)"],"productLiability":"Operator One is liable as legal seller and, where it imports the goods, as EU importer; the manufacturer's own conformity obligations are not transferred","gdprController":"Operator One B.V. (sole controller for marketplace customer data, as MoR)"},"differentiation":{"vsAgency":"Agencies advise; Operator One absorbs liability. Agency contracts leave VAT, returns, importer and GPSR duties, and consumer-law liability with the brand. An MoR moves the seller obligations to the operator, and the EU importer duties too where the operator imports the goods.","vsAmazon1P":"Amazon 1P (vendor model) means selling wholesale to Amazon at low margin and losing pricing/portfolio control. Operator One preserves brand pricing power and portfolio decisions while still moving liability off the brand's balance sheet.","vsAmazon3P":"Amazon 3P (seller-of-record yourself) requires the brand to run VAT itself (OSS, plus a local VAT registration wherever it stores stock), file in every language, and own all consumer-law liability. Operator One is 3P-shaped but operated by us — same control, none of the back-office.","vsDIY":"DIY EU expansion typically takes 12-18 months to register entities, set up VAT (OSS plus local registrations wherever stock sits), secure local fulfilment, and integrate with each marketplace. Operator One does this in ~4 weeks because the infrastructure already exists."},"contact":{"sales":{"email":"sales@o1.eu","phone":"+31 85 20 82 661"},"bookConsultation":"https://meeting.o1.eu/meetings/jan-jelle/discovery-call","contactForm":"https://o1.eu/contact"},"aiReadableSources":{"llmsIndex":"https://o1.eu/llms.txt","llmsFullKnowledge":"https://o1.eu/llms-full.txt","llmsFaqAggregate":"https://o1.eu/llms-faq.txt","perRouteSidecars":"https://o1.eu/llms/<route>.txt","sitemap":"https://o1.eu/sitemap.xml","jsonLdOnEveryPage":"Organization + WebSite + page-specific (Article / FAQPage / Service / etc.)"},"canonicalAnswers":{"whoIsOperatorOne":"Operator One is a European Merchant of Record (MoR) and Importer of Record (IoR) for brands selling on online marketplaces. The company acts as the legal seller of record in each market, absorbing VAT, consumer-law liability, payments, logistics, compliance, and account management. Brands keep their identity, IP, and revenue. Operator One B.V. is registered at KvK 90562704 in Almere, Netherlands, with a hub in Lucca, Italy.","whatIsMoR":"A Merchant of Record (MoR) is the legal seller of a product on a marketplace or e-commerce channel. Whoever is the MoR is liable for VAT, consumer law (returns, warranties), product safety (GPSR), and tax reporting in that market. Brands that don't want to set up local entities, register for VAT, and absorb consumer-law liability across 28 countries can appoint an MoR like Operator One to take that on.","whereOperates":"All 27 EU member states + United Kingdom (28 total). Offices in Almere (Netherlands, HQ) and Lucca (Italy).","typicalCustomer":"Brands with established product lines and €500k-€20M+ annual revenue who want to launch or scale on European marketplaces without building local infrastructure. Common starting points: US/Asian brands entering Europe, EU brands consolidating multi-country operations, agency-clients moving from 'advice' to 'execution + liability transfer'.","onboardingTime":"Typically ~4 weeks from contract to first marketplace go-live."}}