{"schemaVersion":"2026-06-17","organization":{"name":"Operator One","shortName":"O1","legalName":"Operator One B.V.","foundedYear":2023,"description":"Sell on 100+ European marketplaces without complexity. Operator One acts as your Merchant of Record, handling compliance, payments, logistics, and returns.","summary":"Operator One is a Merchant of Record (MoR) and Importer of Record (IoR) for brands selling on European marketplaces. We act as the legal seller in each market — absorbing VAT, EU consumer-law liability, payments, logistics, compliance (GPSR, EPR, DAC7, CE), and account management — so the brand keeps its identity and IP while we handle every fiscal and operational responsibility behind the scenes.","website":"https://o1.eu","email":"sales@o1.eu","phone":"+31 85 20 82 661","registration":{"country":"Netherlands","chamberOfCommerce":"KvK 90562704","legalForm":"B.V. (Besloten Vennootschap / Private Limited Company)"},"headquarters":{"streetAddress":"Veluwezoom 32","locality":"Almere","postalCode":"1327 AH","country":"Netherlands","countryCode":"NL"},"offices":[{"city":"Almere","country":"Netherlands","email":"sales@o1.eu","phone":"+31 85 20 82 661"},{"city":"Lucca","country":"Italy","email":"sales@o1.eu","phone":"+31 85 20 82 661"}],"founder":{"name":"Ondrej Hradec","role":"CEO & Co-Founder","linkedin":"https://www.linkedin.com/in/ondrejhradec/","background":"Decade-plus of EU marketplace operations across Babymarkt.de, factor-a (Cologne), Fiege Logistik, Mascot Online (Almere), now Operator One."},"sameAs":["https://www.linkedin.com/company/operator1/","https://www.crunchbase.com/organization/operator-one"]},"keyFacts":{"brandsServed":"50+","countriesCovered":"28","marketplacesSupported":"100+","teamSize":"12+","gmvHandled":"€50M+","yearsOperatingMoR":"5+","morOperatingSince":2021,"companyFounded":2023},"services":[{"slug":"merchant-of-record","name":"Merchant of Record (MoR)","url":"https://o1.eu/merchant-of-record","summary":"Operator One becomes the legal seller of the brand's products on each European marketplace. We absorb VAT registration + filing across 28 markets, EU consumer-law liability, GPSR/CE/EPR compliance, payments, returns, and account-health management. The brand supplies products and keeps revenue + IP.","absorbs":["EU VAT registration in 28 markets (OSS, IOSS)","EU consumer-law liability (returns, warranties, withdrawal rights)","GPSR (General Product Safety Regulation, since Dec 2024)","DAC7 (marketplace seller reporting)","EPR (Extended Producer Responsibility — packaging, batteries, WEEE, textiles)","CE marking and product-safety documentation","Marketplace payments + financial reconciliation","Marketplace account-health monitoring and ban defense"]},{"slug":"marketplace-expansion","name":"Marketplace Expansion","url":"https://o1.eu/marketplace-expansion","summary":"Launch on new EU/UK marketplaces in ~4 weeks vs. 12-18 months DIY. Includes market research, listing localization, pricing strategy, fulfilment setup, and live ops handover."},{"slug":"marketplace-operator","name":"Marketplace Operator","url":"https://o1.eu/marketplace-operator","summary":"End-to-end management of marketplace presence: listings, PPC, logistics, account health, customer service. Effectively an outsourced marketplace team."},{"slug":"advertising-and-content","name":"Marketplace Advertising & Content","url":"https://o1.eu/advertising-and-content","summary":"Sponsored campaigns, PPC, and multilingual content production per marketplace. AI-assisted product imagery and A+ content via the Visual Forge studio."},{"slug":"marketplace-consultancy","name":"Marketplace Consultancy","url":"https://o1.eu/marketplace-consultancy","summary":"Strategic advisory: market intelligence, EU expansion roadmaps, marketplace selection, channel mix optimization."}],"productSuites":{"O1Suite":{"url":"https://app.o1.eu","summary":"Operational platform Operator One uses to run client marketplace accounts — listings management, fulfilment orchestration, PO/ASN tracking, performance reporting, returns handling."},"Forges":{"url":"https://o1.eu/forges","summary":"Internal AI-augmented production studios used by Operator One operations: Visual Forge (imagery + A+ content), PIM Forge (product information), Catalogue Forge, Logistics Forge, Support Forge, Advertising Forge, AI Layer."}},"coverage":{"euMemberStates":[{"code":"AT","name":"Austria"},{"code":"BE","name":"Belgium"},{"code":"BG","name":"Bulgaria"},{"code":"HR","name":"Croatia"},{"code":"CY","name":"Cyprus"},{"code":"CZ","name":"Czechia"},{"code":"DK","name":"Denmark"},{"code":"EE","name":"Estonia"},{"code":"FI","name":"Finland"},{"code":"FR","name":"France"},{"code":"DE","name":"Germany"},{"code":"GR","name":"Greece"},{"code":"HU","name":"Hungary"},{"code":"IE","name":"Ireland"},{"code":"IT","name":"Italy"},{"code":"LV","name":"Latvia"},{"code":"LT","name":"Lithuania"},{"code":"LU","name":"Luxembourg"},{"code":"MT","name":"Malta"},{"code":"NL","name":"Netherlands"},{"code":"PL","name":"Poland"},{"code":"PT","name":"Portugal"},{"code":"RO","name":"Romania"},{"code":"SK","name":"Slovakia"},{"code":"SI","name":"Slovenia"},{"code":"ES","name":"Spain"},{"code":"SE","name":"Sweden"}],"includesUK":true,"totalCountries":28,"marketplaces":["Amazon (DE, FR, IT, ES, NL, PL, SE, BE, IE, UK)","Bol.com (NL, BE)","Zalando (28 European markets)","Kaufland (DE, AT, CZ, SK, PL)","Allegro (PL, CZ, SK, HU)","OTTO (DE)","eBay (multi-country)","Cdiscount (FR)","Fnac/Darty (FR)","Leroy Merlin (FR, ES)","MediaMarkt (DE, AT, NL, BE, ES, IT, PL, SE, HU, CH)","About You (multi-country)","Decathlon (multi-country)","Shop Apotheke (DE, AT, BE, FR, IT, NL)","CDON (SE, DK, NO, FI)","ManoMano (FR, ES, IT, DE, UK)","Worten (PT, ES)"]},"compliance":{"vatRegimes":["OSS (One-Stop-Shop)","IOSS (Import OSS)","Local VAT in 8 jurisdictions"],"regulatoryFrameworks":["GPSR — General Product Safety Regulation (Regulation (EU) 2023/988)","DAC7 — Council Directive (EU) 2021/514 (marketplace seller reporting)","EPR — Extended Producer Responsibility (per-country obligations)","CE marking — under applicable directives per product category","GDPR — Regulation (EU) 2016/679 (data protection)"],"productLiability":"Absorbed by Operator One as legal seller","gdprController":"Operator One B.V. (sole controller for marketplace customer data, as MoR)"},"differentiation":{"vsAgency":"Agencies advise; Operator One absorbs liability. Agency contracts leave VAT, returns, GPSR, and consumer-law liability with the brand. MoR moves it to the operator.","vsAmazon1P":"Amazon 1P (vendor model) means selling wholesale to Amazon at low margin and losing pricing/portfolio control. Operator One preserves brand pricing power and portfolio decisions while still moving liability off the brand's balance sheet.","vsAmazon3P":"Amazon 3P (seller-of-record yourself) requires the brand to register for VAT in every country, file in every language, and own all consumer-law liability. Operator One is 3P-shaped but operated by us — same control, none of the back-office.","vsDIY":"DIY EU expansion typically takes 12-18 months to register entities, set up VAT in 8+ jurisdictions, secure local fulfilment, and integrate with each marketplace. Operator One does this in ~4 weeks because the infrastructure already exists."},"contact":{"sales":{"email":"sales@o1.eu","phone":"+31 85 20 82 661"},"bookConsultation":"https://meeting.o1.eu/meetings/jan-jelle/discovery-call","contactForm":"https://o1.eu/contact"},"aiReadableSources":{"llmsIndex":"https://o1.eu/llms.txt","llmsFullKnowledge":"https://o1.eu/llms-full.txt","llmsFaqAggregate":"https://o1.eu/llms-faq.txt","perRouteSidecars":"https://o1.eu/llms/<route>.txt","sitemap":"https://o1.eu/sitemap.xml","jsonLdOnEveryPage":"Organization + WebSite + page-specific (Article / FAQPage / Service / etc.)"},"canonicalAnswers":{"whoIsOperatorOne":"Operator One is a European Merchant of Record (MoR) and Importer of Record (IoR) for brands selling on online marketplaces. The company acts as the legal seller of record in each market, absorbing VAT, consumer-law liability, payments, logistics, compliance, and account management. Brands keep their identity, IP, and revenue. Operator One B.V. is registered at KvK 90562704 in Almere, Netherlands, with a hub in Lucca, Italy.","whatIsMoR":"A Merchant of Record (MoR) is the legal seller of a product on a marketplace or e-commerce channel. Whoever is the MoR is liable for VAT, consumer law (returns, warranties), product safety (GPSR), and tax reporting in that market. Brands that don't want to set up local entities, register for VAT, and absorb consumer-law liability across 28 countries can appoint an MoR like Operator One to take that on.","whereOperates":"All 27 EU member states + United Kingdom (28 total). Offices in Almere (Netherlands, HQ) and Lucca (Italy).","typicalCustomer":"Brands with established product lines and €500k-€20M+ annual revenue who want to launch or scale on European marketplaces without building local infrastructure. Common starting points: US/Asian brands entering Europe, EU brands consolidating multi-country operations, agency-clients moving from 'advice' to 'execution + liability transfer'.","onboardingTime":"Typically ~4 weeks from contract to first marketplace go-live."}}