# Operator One — full agent-readable knowledge dump # Site: https://o1.eu · Generated from the live site. # Every public page's summary + key facts + FAQ in one file — # the canonical "give-this-file-to-an-LLM" doc. Per-page sidecars at # /llms/.txt; FAQ-only aggregator at /llms-faq.txt; top-level # manifest at /llms.txt. # # Generated: 2026-07-01 # Pages: 20 --- # / — Operator One — Sell on 100+ European marketplaces # https://o1.eu/ # Operator One — Merchant of Record for European marketplaces. ## Summary Operator One is the Merchant of Record (MoR) and Importer of Record (IoR) that lets brands sell on 100+ European marketplaces without setting up local entities. We become the legal seller, absorb VAT and compliance across 27 EU countries plus the UK, and run listings, logistics, advertising and customer service on one master agreement. ## Key facts - Operator One is named on the consumer invoice as the legal seller; the brand keeps brand, IP and product development, while O1 takes on the customer relationship as part of being the legal seller (invoicing, returns, support). - Coverage: 27 EU countries + the UK, 100+ marketplaces (Amazon DE/FR/IT/ES/NL/BE/PL/SE/IE/UK, Bol.com, Zalando, OTTO, Cdiscount, Allegro, Kaufland, MediaMarkt, ManoMano, About You, Decathlon and more). - Compliance handled inside the MoR wrapper: EU + UK VAT, GPSR Responsible Person (when O1 is IoR), EPR (packaging/WEEE/battery), DAC7 reporting, CE marking, marketplace-level rules. - Operator One officially started in 2023; operating as EU Merchant of Record since 2021 from Almere (NL, HQ) and Lucca (IT); 50+ brands managed; €50M+ GMV handled. - Onboarding: ~30 days from contract to first live sale, market by market. - One master agreement, one monthly settlement — instead of country-by-country entity + VAT + EPR setup. ## FAQ Q: What is a Merchant of Record? A: A Merchant of Record (MoR) is the legal entity that sells the product to the end consumer on a marketplace. The MoR is named on the consumer invoice, collects and remits VAT, holds the marketplace seller account, and takes on consumer-law liability, including returns, refunds and product-safety obligations. When Operator One acts as your MoR, we carry all of that so you can sell across the EU and UK without setting up local entities, VAT registrations or operations teams in every country. Q: How does Merchant of Record differ from a marketplace agency? A: An agency manages your account; you remain the legal seller. That means you still set up the EU entity, register for VAT in each country, hold the GPSR Responsible Person obligation, manage EPR registrations, take DAC7 reporting exposure, and carry the consumer-law liability. The agency just runs the daily operations on top of your seller account. A Merchant of Record IS the legal seller, so all of that fiscal and regulatory work sits with the MoR, not with you. Same daily operations, completely different liability shape. Q: How is a Merchant of Record different from a distributor or 1P deal? A: A distributor or 1P (first-party) wholesale arrangement means you sell stock to the marketplace or distributor, who then resells under their own terms, usually at a discount and often with limited control over listings, pricing and brand presentation. A Merchant of Record keeps you in full control of brand, IP, listings and customer presentation while still removing the legal-seller burden. You're not handing over your margins or your catalogue; we're sitting between you and the marketplace as the regulated seller, not as a buyer. Q: Do I need an EU legal entity to sell on Amazon EU, Bol.com or Zalando? A: Not if you use a Merchant of Record. Operator One acts as the legal EU seller: we hold the entity, the marketplace seller accounts, and every per-country VAT and compliance registration. You ship product to our intake, we sell it as ourselves, and you receive a single monthly settlement. Brands based outside the EU (US, UK, Asia) use exactly this route to reach EU shoppers without forming a European company. Q: Who is named as the seller on the consumer invoice? A: Operator One is. As your Merchant of Record we are the legal seller of every transaction, which means our company is on the consumer invoice, on the marketplace listing's seller line, and on the VAT obligation. Your brand stays in front of the shopper everywhere it matters (brand registry, listing content, packaging, A+ content, customer messaging); the transaction layer is ours. Q: What happens to my listings, brand registry and reviews if I leave Operator One? A: They stay with you. Brand Registry enrolment is in your name from day one. The listings carry your brand. Reviews accumulate on the listing, tied to the product (GTIN), not to the seller. If the engagement ends, you keep the brand, the IP, the content, and your reviews. We just stop being the legal seller behind them. We deliberately don't lock brands in; we'd rather earn the renewal. Q: How quickly can I go live on European marketplaces with an MoR? A: About 30 days from contract signature to first live sale, market by market. That compares with 12 to 18 months DIY for the entity formation, VAT registrations, GPSR Responsible Person appointment, EPR registrations and marketplace account approvals. Brands with clean PIM data go live faster; complex Brand Registry or regulated-category cases can take longer. The 30-day onboarding is structured: catalogue handover, listings approved per locale, then first live order under Operator One as Merchant of Record. Q: Which European marketplaces can a Merchant of Record put me on? A: All the major ones. Operator One is the legal seller across 100+ EU and UK marketplaces today: Amazon (DE, FR, IT, ES, NL, BE, PL, SE, IE plus UK), Bol.com (NL + BE), Kaufland (DE, AT, CZ, SK, PL, FR, IT), Allegro (PL, CZ, SK, HU), eMAG (RO, HU, BG), Zalando (pan-EU, not UK), OTTO, About You, MediaMarkt, Cdiscount, Fnac/Darty, ManoMano, Leroy Merlin, Decathlon, Shop Apotheke, Breuninger, CDON, ePRICE, Worten, and more, across 28 countries (27 EU + UK). Q: Who takes on the GPSR Responsible Person, EPR and DAC7 obligations under an MoR? A: EPR and DAC7 sit fully with Operator One. EPR: we hold packaging, WEEE and battery registrations per country and file the eco-contribution declarations. DAC7: we are the reported party, so your brand is not subject to DAC7 reporting because you are not the marketplace seller of record. GPSR is a bit different — the Responsible Person role follows the importer that introduces the product into the EU market. When O1 acts as your Importer of Record we are named as the GPSR Responsible Person and hold the technical files; when you import yourselves the role stays with you and we support the requirements (documentation, marketplace-account configuration). We sort this out per engagement. Q: What does a Merchant of Record actually cost? A: Operator One's MoR engagement consolidates all operational, compliance and financial-risk responsibilities into a single monthly settlement. The specific commercial frame depends on your category, GMV range, and fulfilment shape, and is set on a discovery call — you'll have full transparency before signing. The rough fit is mid-market+ marketplace GMV potential; we'll tell you honestly on the discovery call if it isn't a match. Q: What exactly does Operator One do? A: Operator One is a Merchant of Record plus managed-service operation that runs your marketplace storefronts end-to-end. We handle catalogue onboarding, SEO-optimized listings per locale, fulfilment & returns, customer service, retail media, repricing, and unified reporting. You stay in the cockpit; we do the operating. Q: How is this different from an agency or a connector tool? A: Tools give you a connector. Agencies give you people. Neither alone solves marketplaces. O1 combines the platform with a dedicated operations pod under one master agreement, and we become the legal seller, so you do not have to integrate four vendors or set up local entities. Q: Do I keep ownership of my brand and IP? A: Yes, 100%. You keep the brand, the IP and product development. Operator One is the Merchant of Record (the legal seller on the marketplace) while you remain the brand owner. The consumer transaction relationship is O1's because we're the legal seller of every order, so we handle every customer-facing post-sale touchpoint (invoicing, returns, support) as part of the MoR. If you ever leave O1, your brand, listings and brand registry stay yours. Q: What categories does O1 work best for? A: We specialize in consumer brands across home, beauty, sports, electronics, pet, ambient food and lifestyle. We do not work with restricted categories we cannot make compliant, and we will tell you up front if your category is not a fit. Q: How long is onboarding? A: 30 days is the typical target: catalogue handover, listings approved per locale, then first live order under O1 as Merchant of Record. Brands with clean PIM data can go live faster; complex brand-registry cases can take longer. Q: Do you handle fulfilment or just listings? A: Both. Operator One operates two own EU fulfilment centres (one in Germany, one in the Netherlands) and plugs into the marketplaces' own logistics: Amazon FBA, Bol.com logistics (LVB) and other marketplace fulfilment programs. So you get pan-EU reach through the platforms' networks on top of our own FCs, and you can mix own-FC, FBA, FBM and platform fulfilment per SKU per country. Q: What about returns? A: Returns are a major operational cost in EU marketplaces and we own the full flow end-to-end. We process them through our two EU fulfilment centres (DE + NL) and the marketplaces' own returns flows, do basic refurb, and re-list re-saleable units automatically. Returns, refunds, restocking and write-offs — all handled as part of MoR. Q: How are customer-service tickets handled? A: A multilingual team handles tickets on an SLA-aware queue per marketplace, with full visibility in your reporting. We staff for fast first-response across European languages. Q: How does pricing work? A: One Merchant-of-Record model, tailored to your catalogue, categories and target markets. Not off-the-shelf tiers. Because the right commercials depend on your situation, we put a clear, transparent quote in front of you on a short discovery call rather than a generic price list. Q: Is there a long contract? A: We work on a standard initial term with an exit clause after it. We deliberately avoid locking brands in, because we would rather earn the renewal. The specifics are set out in your agreement. Q: What is the minimum to make this worthwhile? A: The rough fit is mid-market+ marketplace GMV potential — we'll tell you honestly on the discovery call if it isn't a match. Q: Do I pay extra for new marketplaces? A: Scaling into new marketplaces is built into how the engagement works, so adding a market stays predictable: no renegotiating everything each time. We'll walk you through exactly how it works on a call. Q: What does O1 integrate with? A: ERP/PIM systems such as SAP, NetSuite, Microsoft Dynamics, Akeneo and Pimcore; ecommerce platforms such as Shopify, Magento and BigCommerce; plus a REST API and webhooks. All via native connectors, not brittle middleware. Q: Can I access my raw data? A: Yes. Brands get reporting access covering orders, listings, ad spend and customer-service tickets, refreshed regularly. API access is available for ERP sync and BI dashboards. Q: Is there an API? A: Yes: REST plus webhooks, mostly used for ERP sync and BI dashboards. Developer docs are available at app.o1.eu/api/documentation. Q: Where is data hosted? A: On EU cloud infrastructure with failover. Personal data stays in the EU and the platform is GDPR compliant; a DPA is signed at contract start. Q: Do you handle VAT? A: Yes. Pan-EU VAT registrations, OSS/IOSS filings, fiscal representation where required, Intrastat, and separate UK VAT post-Brexit. As your Merchant of Record, O1 is the party on the invoice, so we absorb the VAT obligation and DAC7 reporting, and your brand never touches a return. Q: What about GPSR, EPR and DSA? A: All built in. EPR: O1 holds the packaging, WEEE/electronics and battery registrations and files the eco-contribution declarations per country. GPSR: the Responsible Person role follows the importer — O1 holds it when we're your Importer of Record; otherwise we support the requirements (technical files, marketplace-account setup) and the role stays with the brand or their importer. DSA: content-moderation and trader-verification flows handled. We do not list products that cannot be made compliant. Q: Is O1 GDPR-compliant? A: Yes. A DPA is signed at contract start, data residency is in the EU, and right-to-erasure flows are supported through your reporting access. Q: How do you handle counterfeit and IP issues? A: Brand Registry enrollment early, a takedown desk integrated with marketplace IP-enforcement programs, and ongoing monitoring, so unauthorized listings get removed faster. --- # /merchant-of-record — Merchant of Record for European marketplaces # https://o1.eu/merchant-of-record # Operator One — Merchant of Record for European marketplaces. ## Summary A Merchant of Record (MoR) is the legal entity that sells the product to the end consumer on a marketplace — named on the invoice, collecting VAT, holding the seller account, and carrying consumer-law liability. Operator One acts as your MoR across 27 EU countries plus the UK, so you sell into Europe without setting up a local entity, VAT registrations or compliance infrastructure. ## Key facts - MoR is not a distributor (does not buy your stock) and not an agency (does not just operate your account) — MoR is the legal seller. - Operator One is on the consumer invoice and the marketplace seller line; the brand keeps brand, IP, listings, Brand Registry, packaging and reviews. - Single MoR relationship covers EU VAT (all 27 + OSS), UK VAT, GPSR Responsible Person (when O1 is IoR), DAC7 reporting, EPR, CE administration, marketplace-specific obligations. - Non-EU brands (US, UK, Asia) use MoR + IoR to reach EU shoppers with no European company. - Brand Registry stays in the brand's name; reviews accumulate on the listing (GTIN) not the seller — so the brand keeps everything if the engagement ever ends. ## FAQ Q: What does Merchant of Record mean exactly? A: A Merchant of Record (MoR) is the legal entity that processes the sale, collects VAT, and takes full regulatory responsibility for each transaction. When Operator One is your MoR, we are the seller on the marketplace, not you. Your brand supplies products; we own all fiscal and legal obligation. Q: How is Merchant of Record different from a distributor or 3PL? A: A distributor buys your stock and resells it, often at a discount. A 3PL handles warehousing and logistics only. A Merchant of Record handles all three, plus VAT, legal compliance, marketplace account management, customer service, and returns, while preserving your brand identity on the marketplace. Q: Does Operator One take ownership of my products? A: No. We act as your MoR for the purpose of the marketplace transaction only. You retain brand ownership, product IP, and pricing control. We handle the legal and fiscal layer of each sale. Q: How does the two-transaction model work? A: Economically it behaves like two transactions: you supply goods to us, and we, as the legal seller on the marketplace, sell to the end consumer. The consumer invoice is ours, so VAT collection, DAC7 reporting and consumer-law liability sit with us. You stay the brand owner and receive a consolidated monthly settlement. Q: Do I need an EU legal entity to work with Operator One? A: No. Because we act as both Merchant of Record and Importer of Record, non-EU brands can sell across the EU and UK without setting up a local company or VAT registrations. That is the entire point of the model. Q: Which regulations does the MoR relationship cover? A: Our MoR relationship covers EU VAT (all 27 countries + OSS), UK VAT, GPSR (General Product Safety Regulation) Responsible Person obligations, DAC7 reporting, EPR (Extended Producer Responsibility), CE marking administration, and marketplace-specific compliance requirements. Q: Can I leave Operator One later if I want to bring it in-house? A: Yes. We work on a standard initial term with an exit clause and we deliberately avoid locking brands in. We would rather earn the renewal. Your brand, listings and Brand Registry stay yours; only the seller entity changes. --- # /marketplace-expansion — EU & UK marketplace expansion — sell across 28 European markets # https://o1.eu/marketplace-expansion # Operator One — Merchant of Record for European marketplaces. ## Summary Operator One opens pan-European marketplace presence under one Merchant of Record agreement — Amazon EU, Bol.com, Zalando, OTTO, Cdiscount, Allegro and 90+ more. Brands get country-by-country market entry, multilingual listings, fulfilment routing and full compliance from day one, without per-country VAT registrations or local entities. ## Key facts - Coverage: 27 EU countries + the UK; one master agreement replaces fragmented per-country setup. - Launch sequencing prioritises the highest-fit markets first instead of a flat 28-country push. - Multilingual listings + per-locale content + category-specific advertising bundled into the engagement. - Fulfilment routing across EU warehouses tuned to peak events (Prime Day, Black Friday, Singles' Day) so stock lands in the right country. - Typical time from contract to live sale in a new market: ~30 days; DIY equivalent is 12-18 months per market. ## FAQ Q: Which European marketplaces does Operator One sell on? A: We are active on 100+ EU and UK marketplaces including all Amazon EU locales (DE, FR, IT, ES, NL, SE, PL, BE, IE) plus Amazon UK, Bol.com, OTTO, Zalando, Cdiscount, Allegro, Kaufland, ManoMano, Leroy Merlin, ePRICE, La Redoute, and many more. Q: Do I need to manage separate accounts on each marketplace? A: No. Operator One holds and manages all marketplace seller accounts under our Merchant of Record entity. You don't need your own accounts, and you're not exposed to account suspension risk. Q: How does UK expansion work post-Brexit? A: Post-Brexit, the UK requires separate VAT registration, UKCA marking (replacing CE for many product categories), and compliance with UK-specific consumer law including GPSR equivalents. Operator One handles all UK-specific requirements alongside EU expansion, treating EU + UK as a single expansion motion. Q: How do you handle multilingual listings across markets? A: Our in-house content team creates culturally adapted, native-language listings for each target marketplace, not just machine translations. We optimise for local search behaviour, marketplace algorithms, and category-specific buyer expectations. Q: What tier of marketplaces should I prioritise first? A: For most non-EU brands, we recommend starting with Amazon DE, FR, IT, and ES alongside Bol.com in NL/BE, these five account for over 75% of EU marketplace GMV. We add additional marketplaces in subsequent phases based on category fit and logistics efficiency. --- # /european-marketplace-landscape — The European Marketplace Landscape — 28 Countries, 100+ Platforms # https://o1.eu/european-marketplace-landscape # Operator One — Merchant of Record for European marketplaces. ## Summary The state of European e-commerce marketplaces in 2026: 28 countries (27 EU + UK), 100+ active platforms, approximately €900bn in B2C e-commerce of which marketplaces own roughly half (~€450bn addressable channel GMV). Pan-European expansion is gated by a regulatory stack — OSS/local VAT in 5-8 jurisdictions, GPSR Responsible Person obligations since December 2024, DAC7 marketplace seller reporting, per-country EPR registrations, and CE marking. The page covers the tier-1 marketplaces (Amazon EU+UK, Bol.com, Zalando, Kaufland, OTTO, Allegro, Cdiscount, ManoMano, MediaMarkt, Shop Apotheke, About You, TikTok Shop EU), country-by-country marketplace mix, six trends shaping 2026 (social commerce, CEE consolidation, DAC7 enforcement, GPSR gate, EPR fragmentation, 1P retreat), the compliance frameworks brands must clear, the DIY trap that stalls most pan-EU launches, and the Merchant of Record path that collapses the 18-month operational build into a 30-day operator handoff. ## Key facts - 28 markets — 27 EU member states + United Kingdom - 100+ active e-commerce marketplaces; Operator One operates on the 100+ that handle commercially meaningful brand-side volume - European B2C e-commerce ~€900bn in 2024 (Ecommerce Europe Report 2025); marketplaces ~50% share = ~€450bn addressable channel - Tier-1 marketplaces: Amazon (DE/FR/IT/ES/NL/SE/PL/BE/IE/UK), Bol.com (NL/BE), Zalando (28 markets), Kaufland (DE/AT/CZ/SK/PL), OTTO (DE), Allegro (PL/CZ/SK/HU), Cdiscount + Fnac/Darty (FR), ManoMano (FR/ES/IT/DE/UK), MediaMarkt+Saturn (10 markets), Shop Apotheke (6 markets), About You + ASOS, TikTok Shop EU (rolling out through 2025-2026) - Compliance stack: EU VAT OSS + IOSS + 8+ local registrations · GPSR Responsible Person (Regulation (EU) 2023/988, in force 13 Dec 2024) · DAC7 (Council Directive (EU) 2021/514, reporting since 1 Jan 2023) · EPR per-country (packaging, batteries, WEEE, textiles) · CE marking + UKCA for UK - DIY pan-European launch typically takes 12-18 months; Merchant of Record launch typically ~30 days to first marketplace + 90-180 days to expand across tier-1 platforms - Six trends in 2026: social commerce (TikTok Shop EU rollout), marketplace consolidation in CEE (Allegro, eMAG, Kaufland), DAC7 enforcement maturing, GPSR Responsible Person becoming a hard delisting gate, EPR fragmenting further per-country, Amazon 1P retreat pushing brands to 3P operators --- # /marketplace-operator — Marketplace Operator — end-to-end EU + UK management # https://o1.eu/marketplace-operator # Operator One — Merchant of Record for European marketplaces. ## Summary End-to-end marketplace operations under Operator One as Merchant of Record: listings, content, advertising, logistics, customer support, account health and compliance across 100+ EU and UK marketplaces. Brands hand over the operating layer; Operator One sells as itself, with the brand kept fully visible on every listing. ## Key facts - One operating pod covers listings + PPC + content + account health + customer service across every marketplace under the agreement. - Listings are localised per locale, not English-only — tone, search terms, A+ content and imagery are built per market. - Advertising runs centrally: sponsored campaigns, bid + keyword work and budget allocation across enabled marketplaces. - Compliance (VAT, EPR, GPSR, DAC7, CE) sits inside the MoR wrapper — no separate per-market vendor stack. - Customer service runs under Operator One's seller account; the brand keeps the brand on every consumer touchpoint. ## FAQ Q: What does a Marketplace Operator do? A: A Marketplace Operator manages your entire presence on EU marketplaces, from product listings and advertising to logistics, customer service, account health, and compliance. Operator One goes further by also acting as your Merchant of Record, absorbing all fiscal and legal liability. Q: Who runs PPC and advertising under the Operator service? A: Our in-house PPC team runs Sponsored Products, Sponsored Brands, Sponsored Display and DSP on Amazon plus self-serve advertising on Bol.com, Cdiscount and other ad-enabled marketplaces. Bids, budgets and creative are managed weekly and reported back through the O1 Suite. Q: Who handles returns and customer service? A: We do. Returns flow into our two own EU fulfilment centres (DE + NL) and the marketplaces' own returns programmes, with basic refurbishment and automatic re-listing of resaleable units. A multilingual team handles consumer tickets on an SLA-aware queue per marketplace. Q: Do I keep my brand identity on the marketplace? A: Yes. Your products are listed under your brand name, with your brand assets, A+ content, and Brand Registry protections. Operator One operates as the backend seller entity while your brand is front and centre for consumers. Q: Who owns the marketplace accounts, us or you? A: We do. Because Operator One is the Merchant of Record, the seller accounts on Amazon, Bol.com, Zalando and the rest sit under our entity. Account-health risk, suspensions and appeals are ours to manage, not yours. Q: Which marketplaces are included? A: Our Marketplace Operator service covers all major EU and UK platforms: Amazon (all EU locales + UK), Bol.com, OTTO, Zalando, Cdiscount, Allegro, Kaufland, ManoMano, and 90+ additional marketplaces based on category fit. Q: What reporting do I get? A: You log into the O1 Suite at app.o1.eu to see sales, orders, returns, buy-box status and ad performance across every connected marketplace. Scheduled reports go out weekly/monthly, and a REST API plus webhooks are available for ERP or BI sync. --- # /advertising-and-content — Marketplace Advertising & Content — EU growth # https://o1.eu/advertising-and-content # Operator One — Merchant of Record for European marketplaces. ## Summary Operator One's advertising and content team drives visibility and sales across 100+ EU marketplaces — sponsored campaigns, multilingual listings, A+ content and data-driven PPC. The team works inside the MoR setup, so creative + media + compliance + listing health move together rather than in silos. ## Key facts - Sponsored Products + Sponsored Brands managed across Amazon, Bol.com and other ad-enabled marketplaces with weekly bid + keyword + budget work. - A+ content, brand-store work and EBC built per locale, not as one English page reused. - Listing copy localised by market with category-aware keyword research, not just translation. - Visual Forge (in-house AI studio) extends imagery + infographic + video output at scale where it fits the brand. - Reporting ties ad spend back to marketplace-level P&L instead of channel-level vanity metrics. ## FAQ Q: What advertising platforms do you manage? A: We manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP on Amazon across all EU locales and UK. We also run advertising on Bol.com, Cdiscount, and other platforms with self-serve advertising capabilities. Q: How do you handle content in multiple languages? A: We use native-speaker copywriters for each language, not translation software. Each listing is adapted for local consumer behaviour, search intent, and marketplace algorithm preferences. We cover German, French, Italian, Spanish, Dutch, Polish, Swedish, Czech, and more. Q: Can I add Advertising & Content to an existing Marketplace Operator contract? A: Yes. Advertising & Content is available as a standalone service or as an add-on to our Marketplace Operator service. Many brands start with Operator and add advertising once they're live. Q: How often do you report on advertising performance? A: Weekly PPC reports and monthly content audits land in your O1 Suite dashboard, with ROAS, ACOS, ranking and conversion broken down per market. A monthly review call walks through next-step recommendations. Q: Who owns the listings and creative we make for you? A: You do. Listing copy, A+ content, Brand Store assets and creative are yours and stay with you if you ever leave Operator One. We never gate-keep brand assets we build on your behalf. --- # /marketplace-consultancy — Marketplace Consultancy — EU expansion strategy # https://o1.eu/marketplace-consultancy # Operator One — Merchant of Record for European marketplaces. ## Summary Operator One's consultancy practice helps brands and agencies build internal EU marketplace capability — workshops, market intelligence and expansion roadmaps. Used as a standalone engagement or alongside the operational MoR setup when the brand wants both internal capability and outsourced execution. ## Key facts - EU Market Entry Assessment — prioritised entry sequence per category, with benchmarking against direct competition. - Marketplace selection — which platforms to launch first by country and category, not just 'all of Amazon'. - Pricing + positioning + catalogue strategy work for the EU operating environment, not the US one. - Internal team enablement — workshops, playbooks and processes the brand can keep running after the engagement. - Optional handoff to Operator One's MoR setup if the brand chooses operated growth over DIY build-out. ## FAQ Q: Who is Marketplace Consultancy for? A: Our consultancy is designed for brands that want strategic guidance before committing to a full managed service, brands building internal EU marketplace capability, and organisations that need a second opinion on their existing EU strategy. Q: What's the difference between consultancy and the Operator service? A: Consultancy is advisory: we deliver the strategy, audits, market selection and operational playbook, and your team executes. The Operator service is execution: we own the seller accounts, the compliance, the listings, the PPC and the customer service. Many brands start with consultancy and switch to Operator once the plan is validated. Q: What does Operator One deliver in a consultancy engagement? A: A typical engagement covers an EU market-entry assessment, marketplace-selection audit, compliance readiness review (VAT, GPSR, EPR, DAC7), cross-market pricing and margin modelling, and a documented operational playbook your team can execute. Q: How long does a consultancy engagement take? A: Engagements range from a single-day workshop up to a 4–6 week strategic project. Scope is agreed upfront with no ongoing commitment unless you choose to extend. Q: Who owns the playbook and outputs? A: You do. Every deliverable (market briefs, compliance checklists, the operational playbook) is yours to keep, share internally, and use whether or not you continue with Operator One. Q: Can consultancy lead into a Marketplace Operator engagement? A: Yes, many clients start with a consultancy engagement to validate their strategy and then transition to our full Marketplace Operator service for execution. The consultancy deliverables directly inform the onboarding roadmap. --- # /forges/visual — Visual Forge — AI product imagery, infographics & A+ content # https://o1.eu/forges/visual # Operator One — Merchant of Record for European marketplaces. ## Summary Visual Forge is Operator One's in-house AI-augmented visual studio: it turns plain product photos into studio-grade marketplace assets, infographics and A+ content. Used inside MoR engagements where catalogue visuals are the bottleneck on conversion across EU marketplaces, and offered as a standalone product to brands and agencies. ## Key facts - Output covers main images, infographics, A+ modules, lifestyle and video for Amazon, Bol.com, Zalando and other major EU marketplaces. - AI + human-review workflow — generation is fast, but every asset is reviewed before it hits a listing. - Per-locale visual variants where the marketplace rewards it (Amazon DE vs FR vs IT vs ES messaging on the same listing). - Throughput target: 10,000+ assets/month at production quality. - Brand consistency enforced by a brand-spec sheet at engagement start — generated assets follow the brand, not the model. ## FAQ Q: Who owns the rights to assets Visual Forge produces? A: You do. Every render, infographic, A+ panel, video short and 3D scene we ship under your brand is yours to use across any channel: marketplaces, your DTC site, retail, paid social. We never gate or relicense assets back to you. Q: What output formats does Visual Forge produce? A: Product photography, infographics, A+ / EBC content panels, lifestyle composites, short-form video, and 3D product scenes. All exported to every marketplace's spec (Amazon, Bol.com, Zalando, OTTO, etc.) plus DTC web sizes. Outputs are syndicated through the O1 PIM so the same canonical asset lands on every channel. Q: How fast is turnaround on a new SKU range? A: Hours, not weeks, for AI-augmented renders once we have clean source imagery. Bespoke shoots and 3D scenes take longer; we agree the sample-render → full-catalogue timeline on a kickoff call. Q: Can I use Visual Forge for just photo, or just A+ content? A: Yes. Visual Forge is modular: brands pick the slices they need (photo only, infographics only, A+ only, video only, or the full stack). It's also available standalone, separate from a Marketplace Operator engagement. Q: Which languages does Visual Forge cover? A: 20+ languages including German, French, Italian, Spanish, Dutch, Polish, Swedish, Czech and Hungarian, all adapted by native-speaker editors rather than machine-translated. Locale-specific A+ and infographic copy lands in each marketplace's storefront. Q: How does Visual Forge connect to the rest of the O1 stack? A: Outputs publish into Content Forge / the O1 PIM at pim.o1.eu, then syndicate to every marketplace and locale automatically. One canonical asset → every channel, always in sync with the underlying product data. --- # /marketplaces — European Marketplaces — directory of 100+ EU & UK platforms # https://o1.eu/marketplaces # Operator One — Merchant of Record for European marketplaces. ## Summary Directory of every marketplace Operator One sells on across the EU + UK — 100+ platforms with their access model, commission range, category focus, requirements and our operational status. Used by brands to see which channels fit their catalogue before scoping the MoR engagement. ## Key facts - Listed marketplaces include Amazon (DE/FR/IT/ES/NL/BE/PL/SE/IE/UK), Bol.com, Zalando, OTTO, Cdiscount, Allegro, Kaufland, MediaMarkt, ManoMano, Leroy Merlin, Decathlon, Shop Apotheke, About You, Breuninger, CDON, ePRICE, Worten, Fnac, Darty and more. - Each entry shows access model (open / curated / invite), commission range, category focus, requirements and Operator One status (live / supported / on-request). - All listed marketplaces are operated under MoR — Operator One is the legal seller and handles per-country VAT, GPSR, EPR and DAC7. - Updated alongside the engagement portfolio; new marketplaces are added once we're live with a brand on them. ## FAQ Q: Why are some marketplaces 'Open' and others 'Curated'? A: Open marketplaces (Amazon, Bol.com, Allegro, Kaufland) let any registered seller list once basic catalogue and compliance requirements are met. Curated marketplaces (Zalando, About You, OTTO, MediaMarkt, Breuninger) require an application and a brand-fit approval before you can sell; invite-only (ASOS) is exactly that. Q: How does Operator One get my brand into Curated marketplaces like Zalando, OTTO, MediaMarkt or Breuninger? A: We submit the brand application as the legal seller and walk it through each marketplace's brand-fit review, including category positioning, pricing, catalogue depth and content readiness. The relationships and approval history are already in place, so most curated launches go faster through us than a brand approaching the marketplace cold. Q: Can I pick which marketplaces I sell on, or does O1 decide? A: You decide. We recommend a launch mix based on your category, margin profile and logistics setup, but the final list is yours and you can add or pause marketplaces as you go. There is no requirement to launch on all 100+ at once. Q: What's the difference between 'Live', 'On request' and 'Planned' status? A: 'Live' means O1 holds an active seller account and is selling there today. 'On request' means we operate it via a partner agreement rather than a directly held O1 account; we confirm fit and timeline on a discovery call. 'Planned' means it's on the roadmap but not yet enabled. Q: Are these commission ranges what I'll actually pay? A: The ranges shown are illustrative public approximations and depend heavily on category, deal terms and current promotions. The number that actually matters is the whole P&L for your catalogue, which we audit on a discovery call instead of quoting a headline percentage. Q: Do I need separate VAT registrations for every marketplace? A: No. Operator One is the legal seller on every marketplace listed here, so EU VAT (OSS plus per-country where required), UK VAT and DAC7 reporting all sit with us. Your brand never registers for VAT in the destination countries and never files a marketplace VAT return. Q: What if my product category isn't in the listed categories? A: The category tags on each marketplace card are the ones we see drive volume today, but they're not exhaustive. Send us your category on a discovery call and we'll tell you which marketplaces actually convert for it and which ones we'd skip. Q: How long until I can be live on Amazon DE, Bol.com, Allegro or Kaufland? A: The standard target is ~30 days from contract signature to first live sale for open marketplaces with clean catalogue data. Curated marketplaces (Zalando, OTTO, MediaMarkt, Breuninger) and regulated categories can take longer because the brand-fit review and compliance docs are deeper. Q: Can you operate on marketplaces not in this directory? A: Often, yes. The 100+ marketplaces O1 supports include directly held seller accounts and partner-network access; this page is the public subset we maintain in detail. If you have a specific marketplace in mind that isn't listed, ask on a discovery call and we'll tell you straight whether we can put you live. Q: What happens if a marketplace bans Operator One's account? A: Marketplace account risk is ours, not yours. We hold the seller account, so account-health, suspension appeals and reinstatement work all sit with us, with documented backup processes for the marketplaces where suspension exposure is highest. Your brand stays selling on the other marketplaces in the meantime. Q: Do you handle returns on all of these marketplaces? A: Yes. Returns flow through O1's two own EU fulfilment centres (DE and NL) plus the marketplaces' own returns programmes such as FBA and Bol.com logistics. We process, refurbish where appropriate, and re-list re-saleable units automatically across every marketplace in the directory. Q: Why aren't some Nordic, Baltic or Adriatic marketplaces listed yet? A: The directory shows the marketplaces where we either hold a directly operated seller account or run a documented partner setup. Some Nordic, Baltic and Adriatic platforms are on the roadmap rather than live, and we'd rather mark them honestly than over-promise. Ask on a call if your target country is one of them and we'll tell you what's realistic. --- # /how-it-works — How It Works — from contract to live sales in ~30 days # https://o1.eu/how-it-works # Operator One — Merchant of Record for European marketplaces. ## Summary Operator One's ~30-day onboarding takes a brand from signed contract to first live sale across EU + UK marketplaces. Four phases: Discovery, Strategy & Integration, Pre-Launch, Launch — covering catalogue handover, listings per locale, VAT/GPSR/EPR setup and marketplace account approvals. ## Key facts - Phase 1 — Discovery: catalogue audit, market-fit scoping, target marketplaces and locales agreed. - Phase 2 — Strategy & Integration: PIM handover, brand-spec sheet, per-locale content plan, marketplace account work begins. - Phase 3 — Pre-Launch: VAT + EPR + GPSR support (Responsible Person where IoR applies) + DAC7 wiring; listings drafted per locale; Brand Registry checked. - Phase 4 — Launch: listings live, ads on, first orders shipped from Operator One's intake; monthly settlement cadence begins. - Brands with clean PIM data go live faster; regulated categories (electronics, health, food) can take longer than 30 days. ## FAQ Q: How long does onboarding actually take? A: The standard onboarding programme is ~30 days from contract signature to first live sale, structured as four weeks: Discovery, Strategy & Integration, Pre-Launch, and Launch. Brands with clean PIM data can go faster; complex brand-registry cases can take longer. Q: What do I need to provide during Week 1? A: Your product catalogue (SKUs, EAN/GTIN, images, attributes), target EU/UK markets, current sales volume if any, and any compliance documents you already have (CE certificates, safety data sheets). We tell you up front what's missing so Weeks 2–4 stay on schedule. Q: Do I keep my existing marketplace accounts during the switch? A: We open new seller accounts under our Merchant of Record entity in parallel with any existing ones, so there's no period where your catalogue isn't selling. Once the new accounts are live and stable, we migrate or wind down the old ones in a controlled way. Q: What happens after Week 4? A: Launch is the start, not the finish. Daily account health monitoring, weekly PPC management, continuous listing optimisation, customer support, monthly VAT/OSS filings, EPR and DAC7 reporting all run as ongoing operations, with a monthly review call and dashboard report. Q: What can delay onboarding past 30 days? A: Three things typically: incomplete product compliance documentation (CE, GPSR), a curated marketplace's brand-fit review window, and PIM data that needs significant cleanup. We flag any of these in Week 1 so the timeline stays honest. Q: How does this compare to DIY EU expansion? A: DIY setup (entity formation, per-country VAT registration, marketplace approvals, in-house compliance build) typically takes 12–18 months. Our ~30-day onboarding compresses that to four weeks because the infrastructure already exists and we're the one being approved, not you. --- # /how-we-work — How We Work — pod-led operations under Merchant of Record # https://o1.eu/how-we-work # Operator One — Merchant of Record for European marketplaces. ## Summary How We Work explains the operational model behind Operator One's Merchant of Record service. Each client brand is run by a dedicated cross-functional pod: an account lead, a marketplace operator, a content specialist, a fulfilment coordinator, and an advertising manager. The pod owns weekly cadence — replenishment planning, listing health, PPC optimisation, returns triage, compliance follow-through (VAT filings, GPSR, DAC7, EPR) — and reports against shared marketplace KPIs. Operations are coordinated through O1 Suite, our operating platform; brands keep visibility through dashboards and weekly written summaries. The model contrasts with agency engagements (advisory, hourly) and DIY (brand-led, slow to scale) by giving brands a single accountable team with absorbed liability and end-to-end execution. ## Key facts - Each brand is run by a dedicated pod (account lead, operator, content, fulfilment, advertising). - Weekly cadence: replenishment planning, listing health, PPC, returns triage, compliance follow-through. - All operations coordinated through O1 Suite — the proprietary platform we use to run client accounts. - Brand visibility: dashboards + a weekly written summary per brand pod. - Compliance lives inside the pod: VAT filings (OSS + per-country), GPSR documentation, DAC7 reporting, EPR registrations, CE marking checks. --- # /why-o1 — Why Operator One — MoR vs Agency vs DIY # https://o1.eu/why-o1 # Operator One — Merchant of Record for European marketplaces. ## Summary Why brands choose Operator One over DIY EU expansion, traditional marketplace agencies and distributors. The difference is structural: Operator One is the legal seller (MoR), not a service vendor — so VAT, GPSR, EPR and DAC7 sit with us, not with the brand. ## Key facts - 5+ years of EU MoR operations — Operator One officially started in 2023 and has run in this Merchant-of-Record solution since 2021, with compliance infrastructure, marketplace relationships and fiscal registrations already in place. - Single contract covers 27 EU countries + UK; no per-country legal setup, no per-market VAT advisors, no individual marketplace applications. - Brand stays visible on listings, packaging, A+ content and customer messaging — the legal/fiscal layer is invisible to shoppers. - MoR vs Agency: agency keeps you as the legal seller; only MoR moves the legal-seller burden off the brand. - MoR vs Distributor / 1P: distributor buys your stock at a discount and resells under their own terms; MoR keeps brand + IP + listing control intact. ## FAQ Q: How is Operator One different from a marketplace agency? A: A traditional marketplace agency manages your listings and ads but leaves compliance, VAT, and legal exposure to you. Operator One acts as your Merchant of Record: we own the seller accounts, absorb all VAT liability, GPSR responsibility, DAC7 reporting, and marketplace account suspension risk. You get agency-level execution with none of the legal overhead. Q: Why not just hire internally or use a distributor? A: Hiring internally for EU marketplace operations requires 12–18 months to build the infrastructure: entity formation, VAT registrations per country, marketplace account approvals, compliance programmes. A distributor gives you speed but strips your brand margin and pricing control. Operator One delivers speed without sacrificing margin or brand identity. Q: What makes Operator One's compliance coverage better? A: Operator One has been operating as an EU Merchant of Record since 2021 (Operator One officially started in 2023, scaling a Merchant-of-Record model the team has been running since then). We have live VAT registrations in all 27 EU countries plus the UK, hold the GPSR Responsible Person role for hundreds of SKUs where we act as Importer of Record, manage EPR obligations across multiple markets, and have processed DAC7 reporting since the directive came into force. This infrastructure takes years to build. We built it so you don't have to. Q: Do I lose brand control when using Operator One? A: No. Your products are listed under your brand name, with your brand assets, Brand Registry protections, and pricing strategy. Consumers see your brand. We are invisible, operating only as the backend seller entity. You retain full IP ownership, pricing authority, and strategic direction. Q: What happens if Operator One makes a compliance mistake? A: Because Operator One is the Merchant of Record, any compliance penalties, VAT assessments, or marketplace violations are our liability, not yours. This is the fundamental difference between an MoR relationship and an agency relationship. We carry the risk we manage. --- # /about — About Operator One — founded by an ecom veteran # https://o1.eu/about # Operator One — Merchant of Record for European marketplaces. ## Summary Operator One was founded by Ondrej Hradec — 12+ years in marketplace operations, starting at Babymarkt sourcing from China into European marketplaces. Today, Operator One is the Merchant of Record for European brands across 28 countries and 100+ marketplaces, operating out of Almere (NL, HQ) and Lucca (IT). ## Key facts - Operator One officially started in 2023 in the Netherlands under Ondrej Hradec (CEO & Co-Founder), after a decade-plus running marketplace operations end-to-end. - Two offices today: Almere, NL (HQ, Veluwezoom 32) and Lucca, IT. - 50+ brands actively managed; €50M+ GMV handled on the platform; 100+ marketplaces live. - Built as a Merchant of Record from day one — the platform was not retrofitted out of an agency. - Operates the O1 Suite product (brand portal: dashboards, returns, replenishment, ticketing) alongside the MoR service. ## FAQ Q: Who founded Operator One? A: Operator One was founded by Ondrej Hradec, an ecom veteran with more than a decade in marketplace operations. He started on the buyer side at Babymarkt (one of Germany's largest baby and kids retailers), sourcing product from China into European marketplaces, then founded Operator One to remove the EU expansion stack (entity, VAT, GPSR, EPR, DAC7, marketplace approvals) that he watched brand after brand have to rebuild from scratch. Q: Where is Operator One based? A: Operator One is registered in the Netherlands (KvK 90562704, Almere) and operates from offices in Almere (HQ) and Lucca. From those two hubs we run marketplace operations across all 27 EU member states and the UK. Q: How long has Operator One been operating as a Merchant of Record? A: About five years as Merchant of Record. Operator One officially started in 2023 and has operated in this MoR solution since 2021 — the legal seller of record for brands on European marketplaces ever since. That's the regulatory and operational depth a brand picks up the moment they sign with us. Q: Why a Merchant of Record model and not just a marketplace agency? A: Because the work that costs brands months (entity formation, per-country VAT, GPSR, EPR, DAC7, marketplace seller-of-record rules) only goes away if the operator IS the legal seller. An agency can manage your account; it can't take fiscal and regulatory liability for the transaction. The MoR model is what actually moves those constraints off the brand's books. Q: How big is the team? A: Operator One runs with a multilingual team across Almere and Lucca, plus two of our own EU fulfilment centres. We don't publish a headcount because it's the wrong question. What matters is that the operating pod assigned to your brand (account, ads, content, compliance, finance, fulfilment, customer service) is bigger than the in-house alternative you'd be staffing yourself. Q: What's the founder's day-to-day involvement? A: Ondrej is CEO and stays close to the operating side: new market openings, complex MoR onboardings, and the platform direction across O1 Suite and our internal Forges. Day-to-day account management sits with the dedicated brand pod, but the operator playbook is set from the top. Q: Does Operator One work with brands based outside the EU? A: Yes. A large part of what Operator One does is help non-EU brands (US, UK, Asia, Australia) enter European marketplaces without setting up a legal entity. We act as the Importer of Record and Merchant of Record, so the brand never needs an EU company, an EU VAT number, or an EU bank account to start selling. --- # /careers — Careers at Operator One — Almere & Lucca # https://o1.eu/careers # Operator One — Merchant of Record for European marketplaces. ## Summary Open roles at Operator One across marketplace operations, performance marketing, content and technology. Two hubs: Almere (NL) and Lucca (IT). The team builds and runs the Merchant of Record platform behind the brands we sell for. ## Key facts - Hiring areas: marketplace operations, performance marketing & PPC, content & catalogue, technology (Suite + integrations), data & analytics. - Locations: Almere (NL) HQ and Lucca (IT) hub. - Remote / hybrid options posted per role; not all roles are open to fully remote candidates. - Working language is English across the company. ## FAQ Q: Where does Operator One hire? A: We hire primarily for our Almere (NL) and Lucca (IT) offices, with a hybrid working model in both locations. Some roles are open to hybrid or full-remote within the EU; the role posting will say which. Q: What's the remote/hybrid policy? A: Most roles are hybrid: a regular cadence in office (Almere or Lucca) plus working-from-home days. A small number of senior or fully digital roles are remote-first within the EU; we don't currently hire fully remote outside Europe. Q: Which languages do I need to speak? A: English is the working language across the company. For most marketplace-operations and customer-service roles, a second EU language (German, French, Italian, Spanish, Dutch or Polish) is a strong plus. Specific language requirements are listed on each job posting. Q: What types of contract do you offer? A: Permanent full-time is the default for senior and operational roles. We also offer fixed-term internships for students and recent graduates (typically 6 months in Almere or Lucca). Contract specifics are confirmed in the role posting. Q: How do I apply if I don't see a matching role? A: Send a speculative application through the contact form at o1.eu/contact with a short note on what you'd want to work on and a CV. We read every one, and we frequently open roles ahead of posting them publicly. --- # /case-studies — Case Studies — EU marketplace expansion under MoR # https://o1.eu/case-studies # Operator One — Merchant of Record for European marketplaces. ## Summary Real outcomes from brands that scaled across European marketplaces with Operator One as Merchant of Record. Each case lists what changed when O1 became the legal seller, the headline result, and what makes the playbook transferable to similar brands. ## Key facts - Featured cases include Klingspor (industrial abrasives, +200% YoY Amazon), Abeba (safety footwear, +60% YoY), Nutras (#1 lactase supplement on Amazon Italy), Dabur (pan-EU FMCG launch), AirTamer (US→EU expansion with MoR + IoR), Neofollics (live across 9 Amazon EU marketplaces). - Every case is built on (a) the public headline metric the brand has approved and (b) generic MoR capabilities — no invented secondary revenue numbers. - Cases cover industrial supply, safety / PPE, medical supplies, health & nutrition, personal care, consumer electronics, power tools and international FMCG. ## FAQ Q: Which categories has Operator One scaled brands in under MoR? A: Published case studies span industrial supply (Klingspor), safety footwear (Abeba), medical supplies (Leina Werke), health & nutrition (Nutras), personal care (Neofollics), consumer electronics (AirTamer), power tools (BLSTR Sander) and international FMCG (Dabur). The broader portfolio also covers home, beauty, sports, pet, ambient food and lifestyle: all run with O1 as the legal seller in the EU. Q: What does 'under O1 Merchant of Record' actually mean for the brand in a case study? A: It means O1 is the legal seller in every EU market the brand operates in. VAT registrations, GPSR, EPR, DAC7, returns and the marketplace account sit with O1. The brand keeps the brand, the IP and product development; supplies the products; and receives revenue on one monthly settlement, without setting up local entities. The consumer transaction relationship is O1's because we are the legal seller of every order. Q: How long does it take to go from signing to first sale under MoR? A: Onboarding is ~30 days from contract to first orders: Discovery, Strategy & Integration, Pre-Launch, Launch. From there, scaling across more EU marketplaces and category leadership is measured in quarters, not weeks. The published case studies are the result of that scale over time, not month-one snapshots. Q: What counts as a result on a case study? A: We publish concrete commercial outcomes that the brand has validated: year-on-year revenue growth, category rank on a specific marketplace, number of marketplaces launched, or EU expansion delivered. Anything secondary stays in the discovery call so we don't publish numbers we haven't agreed with the brand. Q: Can I speak to a reference customer before signing? A: Yes. After the discovery call we can introduce you to a published reference brand in your category (subject to their availability). We won't connect you to a brand without their explicit consent. Q: Why aren't all O1 brands listed publicly? A: Some clients prefer not to publicise their EU expansion partner for competitive reasons, and we respect that. The case studies on the site are a representative cross-section, not the full client roster; the full list comes out under NDA on the discovery call. Q: How representative is a case study for my brand? A: Use them as directional, not as a forecast. The MoR + IoR setup is the same across all of them, but outcomes depend on category, starting catalogue depth, pricing and target marketplaces. We model your own scenario on the discovery call rather than promising someone else's numbers. --- # /news-insights — News & Insights — EU marketplace intelligence # https://o1.eu/news-insights # Operator One — Merchant of Record for European marketplaces. ## Summary Operator One's latest thinking on EU marketplace expansion, compliance updates, platform changes and e-commerce strategy. Press releases, product updates from the O1 Suite, and operator-perspective insights for brands selling across Europe. ## Key facts - Coverage areas: EU marketplace policy + compliance (GPSR, EPR, DAC7), Amazon EU + Bol.com + Zalando + OTTO + Cdiscount + Allegro + Kaufland platform changes, O1 Suite product updates. - Articles are written from an operator perspective — what changed, what it means for brands selling on the marketplace, what we're doing about it inside the MoR. - Updates feed both this page and the /llms-faq.txt knowledge file for AI agents. --- # /ebooks-guides — Ebooks & Guides — EU marketplace expansion resources # https://o1.eu/ebooks-guides # Operator One — Merchant of Record for European marketplaces. ## Summary Free guides, ebooks and masterclass materials on EU marketplace expansion, Merchant of Record, GPSR compliance and cross-border e-commerce strategy from Operator One. Some assets are gated behind a short form, most are downloadable PDFs. ## Key facts - Topic coverage: EU marketplace strategy, MoR vs agency vs DIY, GPSR Responsible Person playbook, EPR per-country, VAT OSS, Brand Registry, multilingual listings. - Format mix: PDF ebooks, short guides, masterclass slide decks. - Assets are practitioner-written — by the team running the MoR engagements, not by an outsourced content shop. --- # /compliance-glossary — EU Marketplace Compliance Glossary — GPSR, DAC7, VAT OSS, EPR # https://o1.eu/compliance-glossary # Operator One — Merchant of Record for European marketplaces. ## Summary Plain-English definitions of every EU marketplace compliance obligation — Merchant of Record, Importer of Record, GPSR, DAC7, VAT OSS, EPR, CE marking, UKCA, GTIN/EAN, Brand Registry and more. Maintained alongside the operating engagements so the definitions match how the rules actually land. ## Key facts - Terms covered include: Merchant of Record (MoR), Importer of Record (IoR), VAT OSS, EU VAT registration, UK VAT post-Brexit, GPSR Responsible Person, DAC7 marketplace reporting, EPR (packaging / WEEE / batteries), CE marking, UKCA marking, Brand Registry, GTIN / EAN. - Definitions match how the rule applies to a brand selling on EU + UK marketplaces — not the academic version. - Cross-linked with the relevant Operator One service pages and FAQs so it stays grounded in live operations. --- # /contact — Contact Operator One — book a free EU marketplace consultation # https://o1.eu/contact # Operator One — Merchant of Record for European marketplaces. ## Summary Book a free 30-minute consultation with Operator One's EU marketplace experts. We assess the expansion opportunity for your catalogue and outline a roadmap within 48 hours, then quote the commercial model on the call rather than from a generic tier sheet. ## Key facts - Discovery call: 30 minutes, free, with a senior person from the marketplace operations team (not a sales pass-through). - Within ~48 hours after the call: a short roadmap of best-fit marketplaces, sequencing, and commercial model for your situation. - Offices: Almere (NL) HQ, Lucca (IT) hub. Email sales@o1.eu or phone +31 85 20 82 661. - Rough commercial fit: mid-market+ marketplace GMV potential — we'll tell you honestly on the discovery call if it isn't a match. ## FAQ Q: How do I contact Operator One? A: Use the contact form at o1.eu/contact or message us on LinkedIn at linkedin.com/company/operator1. We respond within one business day. For urgent matters, call our Almere office at +31 85 20 82 661. Q: Does Operator One offer a free consultation? A: Yes. We offer a free 30-minute discovery call with no obligation. We'll review your product category, target markets, and compliance requirements, then provide a concrete EU expansion roadmap within 48 hours. Q: What information should I prepare before the discovery call? A: Bring your product catalogue (categories, SKU count), target EU/UK markets, current sales volume, and any existing marketplace accounts. The more context you share, the more specific our roadmap will be. Q: Will I get a price quote on the call? A: We share a tailored, transparent quote after the discovery call (usually inside the 48-hour roadmap). Pricing depends on your catalogue, category and target markets, so we don't publish a generic price list. Q: How quickly does Operator One respond to new enquiries? A: We aim to respond to all enquiries within one business day. After a discovery call, you receive a tailored EU expansion roadmap within 48 hours. Q: Where are Operator One's offices? A: Operator One has offices in Almere, Netherlands (our headquarters, Veluwezoom 32) and Lucca, Italy. We serve clients across all 27 EU countries and the UK from these locations. --- # /legal-privacy-policy — Privacy Policy — Operator One (GDPR, EU + UK) # https://o1.eu/legal-privacy-policy # Operator One — Merchant of Record for European marketplaces. ## Summary How Operator One B.V. collects, uses and protects personal data across our EU and UK marketplace operations. GDPR-compliant policy covering brand-partner contacts, marketplace shoppers (where applicable) and job applicants. Data residency is in the EU; a DPA is signed at contract start with every brand we operate for. ## Key facts - Operator One B.V. is the controller for brand-partner contacts and applicants; as Merchant of Record, Operator One is the controller of the consumer transaction data, not a processor on behalf of the brand. - Data residency: EU. - DPA: signed at contract start for every brand engagement. - Rights: access, rectification, erasure, portability and objection — exercised by emailing privacy@o1.eu. ---