# /case-studies/abeba  —  Abeba · Safety Footwear
# https://o1.eu/case-studies/abeba
# Operator One — Merchant of Record for European marketplaces.

## Summary
A safety footwear manufacturer focused a broad technical catalogue and grew marketplace revenue 60% year on year.

## Result
+60% — revenue growth year on year

## At a glance
- +60%: revenue growth year on year
- 5 countries: DE · FR · IT · ES · NL
- 5 Amazon sites: one seller layer behind all of them
- PPE compliant: a regulated category handled throughout

## Markets live
DE, FR, IT, ES, NL

## Marketplaces live on
Amazon

## Challenge
Abeba's catalogue of occupational and safety footwear is broad and technical. The brand had no shortage of products to sell, but no clear view of which ones deserved priority on the marketplaces. PPE is also a regulated and increasingly crowded category, where compliance is a prerequisite rather than a detail, and scaling beyond the home market was structurally hard without a seller setup.

## What changed under Operator One
- Operator One became the seller layer across the home market and adjacent European countries, so no local entities were needed.
- The catalogue was cut back deliberately to a focused, high-potential selection rather than listing everything.
- Listings were rebuilt for how buyers actually search for safety footwear, both professional and consumer.
- PPE certification and category requirements are handled inside the engagement.
- Product pages and category advertising are managed centrally rather than brand-side, country by country.

## Outcome
Focusing the range produced 60% revenue growth year on year, with more than 20,000 units shipped across five European markets.

## Who this applies to
If your catalogue is deep and technical, the growth is usually in selling the right subset properly rather than listing all of it badly. Book a call to see which part of your range should lead.

## Story
Fewer products, better chosen, properly listed Abeba manufactures professional safety and occupational footwear. The catalogue is broad and genuinely technical, built for people who wear the product all day in demanding conditions. The problem Breadth is an asset in a trade catalogue and a liability on a marketplace. The brand had no shortage of products to sell, but no clear view of which ones deserved priority online, and listing everything simply spreads attention until nothing ranks. PPE adds a second layer. It is a regulated category, and an increasingly crowded one, where certification and category compliance are prerequisites rather than details. Scaling beyond the home market meant a seller setup in each country, which the brand did not have. What Operator One put in place Operator One became the seller layer across the home market and adjacent European countries, which removed the need for local entities entirely. The more interesting decision was to make the catalogue smaller rather than larger. The range was cut back deliberately to a focused, high-potential selection, and those listings were rebuilt for how buyers actually search for safety footwear, covering both professional and consumer demand. PPE certification and category requirements are handled inside the engagement, and product pages and category advertising are run centrally rather than country by country on the brand's side. Where the brand stands now Revenue growth of 60% year on year. More than 20,000 units shipped through the marketplace operation. Five European markets live. A regulated PPE category handled compliantly throughout. Who this applies to If your catalogue is deep and technical, the growth is usually in selling the right subset properly rather than listing all of it badly. Book a call to see which part of your range should lead.