# /case-studies/best-pet-supplies  —  Best Pet Supplies · Pet Products
# https://o1.eu/case-studies/best-pet-supplies
# Operator One — Merchant of Record for European marketplaces.

## Summary
A US pet brand put one of its deepest catalogues in front of European buyers across five countries, without a European company.

## Result
5 countries — across three marketplace platforms

## At a glance
- 5 countries: DE · UK · FR · NL · IT
- 3 platforms: Amazon · Bol.com · Cdiscount
- Deep range: one of the deepest catalogues O1 runs
- No EU entity: nothing incorporated by the brand in Europe

## Markets live
DE, UK, FR, NL, IT

## Marketplaces live on
Amazon, Bol.com, Cdiscount

## Challenge
Best Pet Supplies had the range and the demand but no European company, and without one there is no route to European marketplaces at all. The depth of the catalogue made it harder rather than easier, because a range that size cannot be launched country by country by hand: every product needs listings, content and compliance in every market.

## What changed under Operator One
- Operator One became Merchant of Record, the legal seller in Europe, carrying the entity, the VAT position and the product compliance per market.
- The catalogue was taken across in depth, with listings built at scale rather than a token selection of best sellers.
- Five countries went live across three platforms: Amazon in several markets, plus Bol.com and Cdiscount.
- Listings and content are localised per market instead of an English listing repeated everywhere.
- Fulfilment is integrated, so the brand ships into the European operation and O1 handles the selling side.
- The brand keeps ownership of its inventory and sets its own pricing strategy throughout.

## Outcome
Best Pet Supplies reaches European buyers across five countries and three marketplace platforms, without incorporating anywhere in Europe.

## Who this applies to
If you are a US brand with a deep catalogue, entering Europe with a handful of best sellers leaves most of the opportunity behind. Book a call to see what taking your full range across would involve.

## Story
A deep US catalogue, opened to Europe Best Pet Supplies makes pet steps, blankets, toys and accessories. It is a US business with a genuinely deep range, the kind built up over years rather than launched all at once. The problem The brand had the range and the demand, but no European company. Without one there is no route to European marketplaces at all: no legal seller, no VAT position, no compliance standing. Whatever the products are worth, they cannot be sold. The depth of the catalogue made the problem harder rather than easier. A range this size cannot be launched country by country by hand. Every product needs its own listing, content and compliance treatment in every market, so the work multiplies with each country added. What Operator One put in place Operator One became the Merchant of Record, taking the legal seller position in Europe along with the entity, the VAT and the product compliance for each market. That removed the structural blocker in one step. From there the catalogue was taken across in depth rather than as a token selection of best sellers, which is the more common and more limiting approach. Five countries went live across three platforms: Amazon in several markets, with Bol.com and Cdiscount alongside it, so buyers meet the brand where they already shop. Listings and content are localised per market, and fulfilment is integrated so the brand ships into the European operation while O1 handles the selling side. Where the brand stands now Five European countries live across three marketplace platforms. A deep catalogue listed at depth rather than a sample of it. Nothing incorporated by the brand anywhere in Europe. The brand keeps ownership of its inventory and sets its own pricing strategy. Who this applies to If you are a US brand with a deep catalogue, entering Europe with a handful of best sellers leaves most of the opportunity behind. Book a call to see what taking your full range across would involve.