# /case-studies/dabur  —  Dabur · Wellness
# https://o1.eu/case-studies/dabur
# Operator One — Merchant of Record for European marketplaces.

## Summary
A global wellness group rebuilt a chaotic European marketplace presence into one official catalogue across eight countries.

## Result
8 countries — across five marketplace platforms

## At a glance
- 8 countries: DE · FR · IT · ES · NL · BE · SE · PL
- 5 platforms: Amazon · Bol.com · Kaufland · Shop Apotheke · Cdiscount
- Under 2%: return rate across the European operation
- Catalogue clean: fake listings removed, official content enforced

## Markets live
DE, FR, IT, ES, NL, BE, SE, PL

## Marketplaces live on
Amazon, Bol.com, Kaufland, Shop Apotheke, Cdiscount

## Challenge
Dabur is a global group with real brand equity, but its European marketplace presence had grown without it. Fake and duplicate listings, off-brand content and trademark infringement meant shoppers were finding something that was not the brand. There was no European selling infrastructure to fix it with, and cleaning up a marketplace presence requires being the seller.

## What changed under Operator One
- Operator One became Merchant of Record, the legal seller across Europe, carrying the entity, the VAT position and the compliance for every market.
- The catalogue was cleaned up first: fake and duplicate listings removed and brand-standard content restored, before any growth work began.
- The operation was then built out market by market, to eight countries across Amazon, Bol.com, Kaufland, Shop Apotheke and Cdiscount.
- Content is localised per market rather than one export listing repeated everywhere.
- The return rate across the European operation sits under 2%, which is what a clean catalogue looks like.
- Dabur keeps ownership of its inventory and sets its own pricing strategy throughout.

## Outcome
Dabur runs one official European presence across eight countries and five marketplace platforms, with a return rate under 2%.

## Who this applies to
If your brand is being sold in Europe by people you did not authorise, on listings you did not write, the cleanup only sticks once someone with legal standing is the seller. Book a call to see what reclaiming your European presence would take.

## Story
A brand presence rebuilt, then scaled Dabur is a global consumer goods group with more than a century of brand equity behind ranges spanning wellness and personal care. In Europe, that equity was not what shoppers were finding. The problem The group's European marketplace presence had grown without it. Fake and duplicate listings sat alongside official products, content did not meet brand standards, and there was trademark infringement to deal with. A shopper searching for the brand in Germany or France could easily buy something the group had never approved. The obvious fix was not available. Cleaning up a marketplace presence means being the seller: only a seller with legal standing can challenge listings, enforce content and hold the catalogue. Dabur had no European entity, no registrations and no operation on the ground to do it with. What Operator One put in place Operator One became the Merchant of Record, taking on the entity, the VAT position and the compliance obligations for every market. That gave the operation the standing it needed. The cleanup came first. Fake and duplicate listings were removed and brand-standard content restored before any growth work started, because scaling a broken catalogue only multiplies the problem. From there the operation was built out market by market to eight countries, across Amazon, Bol.com, Kaufland, Shop Apotheke and Cdiscount. Content is localised per market rather than a single export listing repeated everywhere. Where the brand stands now Eight European countries live across five marketplace platforms. One official catalogue behind all of them. A return rate under 2% across the European operation, which is what an accurate catalogue produces. Dabur keeps ownership of its inventory and sets its own pricing strategy. Who this applies to If your brand is being sold in Europe by people you did not authorise, on listings you did not write, the cleanup only sticks once someone with legal standing is the seller. Book a call to see what reclaiming your European presence would take.