# /case-studies/dr-ho  —  Dr. Ho · Wellness Devices
# https://o1.eu/case-studies/dr-ho
# Operator One — Merchant of Record for European marketplaces.

## Summary
A Dutch wellness device brand replaced a reseller arrangement with its own official storefronts across Germany and Austria.

## Result
3 weeks — from kickoff to ready to sell

## At a glance
- 3 weeks: from kickoff to O1 being ready to sell
- 2 countries: DE · AT
- 3 platforms: Amazon · Shop Apotheke · Kaufland
- Control back: brand presentation and pricing with the brand

## Markets live
DE, AT

## Marketplaces live on
Amazon, Shop Apotheke, Kaufland

## Challenge
Dr. Ho reached German-speaking customers only through a reseller and was not selling on the marketplaces itself, so it was steadily losing control of how the brand was presented and priced. There was no marketplace knowledge in-house to fix it with, and the reseller arrangement was coming to an end.

## What changed under Operator One
- Operator One became Merchant of Record, the legal seller for Germany and Austria, carrying the VAT position and the compliance for a device category.
- O1's side of the setup was ready within three weeks, with the brand guided through each step it owned.
- The range went live under the brand's own name across Amazon, Shop Apotheke and Kaufland.
- The reach goes beyond a single marketplace, covering a pharmacy platform and a general marketplace alongside Amazon.
- Marketplace-specific product bundles were built and taken live rather than listing the range unchanged.
- Dr. Ho keeps ownership of its inventory and sets its own pricing strategy throughout.

## Outcome
Dr. Ho sells under its own name across two countries and three marketplace platforms, with brand presentation and pricing back under its control.

## Who this applies to
If a reseller holds your marketplace account, they hold your pricing and your brand presentation with it, and that only changes when you become the seller. Book a call to see how quickly your own storefronts could open.

## Story
From reseller-dependent to running its own storefronts Dr. Ho makes drug-free wellness and pain-therapy devices. It is a small team with a product that sells well when people can find it, presented properly. The problem The brand reached German-speaking customers only through a reseller, and was not selling on the marketplaces itself. That arrangement moved product, but it meant someone else decided how the brand appeared and what it cost. Over time the brand was losing control of both. There was no marketplace expertise in-house to fix it, and the reseller arrangement was coming to an end. The brand needed its own route to those customers, and it needed it without a long build. What Operator One put in place Operator One became the Merchant of Record for Germany and Austria, taking the legal seller position along with the VAT and the compliance that a device category carries. O1's side of the setup was complete within about three weeks, and the brand was guided through each step it owned rather than left to work them out. The range then went live under the brand's own name across three platforms: Amazon, Shop Apotheke and Kaufland. That mix matters for this category, because a pharmacy platform reaches buyers who would never start on a general marketplace. Marketplace-specific bundles were built and taken live rather than listing the range unchanged, because what sells in a pharmacy channel is not always what sells elsewhere. Where the brand stands now Two countries live across three marketplace platforms. Official storefronts under the brand's own name. Brand presentation and pricing back under the brand's control. Dr. Ho keeps ownership of its inventory and sets its own pricing strategy. Who this applies to If a reseller holds your marketplace account, they hold your pricing and your brand presentation with it, and that only changes when you become the seller. Book a call to see how quickly your own storefronts could open.