# /case-studies/neofollics  —  Neofollics · Hair Care
# https://o1.eu/case-studies/neofollics
# Operator One — Merchant of Record for European marketplaces.

## Summary
A science-backed hair care brand launched across nine European marketplaces from a single agreement.

## Result
9 markets — from a single agreement

## At a glance
- 9 countries: one agreement behind all of them
- 9 storefronts: the same catalogue in every market
- One operation: campaigns coordinated rather than duplicated
- Regulated: a compliance-sensitive category listed per market

## Markets live
NL, DE, FR, IT, ES, BE, PL, SE, UK

## Marketplaces live on
Amazon

## Challenge
Neofollics had a category-winning line and real pan-European ambition, but done the usual way that meant nine separate launch projects: nine sets of seller obligations, nine sets of listings and nine campaign calendars. Peak events make it worse, because a promotion has to land in nine languages at once, and none of that scales for a brand that would rather be working on the product.

## What changed under Operator One
- One agreement covers nine markets, so the seller layer, the obligations and the operation are handled once rather than country by country.
- The rollout was coordinated, opening nine storefronts as one project instead of nine parallel efforts.
- One catalogue sits behind every storefront, with listings built for each market rather than translated once.
- Peak events and country-specific promotions are coordinated centrally instead of across nine calendars.
- A regulated-adjacent personal care category is handled correctly market by market.

## Outcome
Neofollics runs across nine European marketplaces from a single agreement, with one catalogue behind every storefront.

## Who this applies to
The cost of pan-European expansion is rarely the selling, it is the duplication. Book a call to see what opening your markets as one project rather than nine would look like.

## Story
Nine countries as one project, not nine Neofollics makes science-backed hair growth care. It is a category with real demand across Europe and a brand with the ambition to meet it properly rather than one market at a time. The problem Done conventionally, pan-European expansion is not one project. It is nine. Each country brings its own seller obligations, its own listings and content, its own compliance treatment for a personal care range, and its own campaign calendar. The work does not add up, it multiplies. Peak trading makes the arithmetic worse. A promotion has to land in nine languages simultaneously, which means nine sets of preparation happening in parallel under the same deadline. For a brand that would rather spend its time on the product, that is an unreasonable ask. What Operator One put in place A single agreement covers all nine markets. The seller layer, the obligations and the operation are handled once rather than country by country, which is the difference between one project and nine. The rollout itself was coordinated rather than parallel, so nine storefronts opened as a single effort instead of nine competing ones. One catalogue sits behind all of them, with listings built for each market rather than translated once and reused. Peak events and country-specific promotions are run centrally, and the compliance treatment a regulated-adjacent personal care range needs is applied market by market. Where the brand stands now Nine European marketplaces live from a single agreement. One catalogue presented consistently behind every storefront. Campaigns coordinated centrally rather than duplicated nine times. Category compliance handled market by market. Who this applies to The cost of pan-European expansion is rarely the selling, it is the duplication. Book a call to see what opening your markets as one project rather than nine would look like.