# /case-studies/target-darts  —  Target Darts · Sport
# https://o1.eu/case-studies/target-darts
# Operator One — Merchant of Record for European marketplaces.

## Summary
A championship darts brand opened Bol.com without a Dutch company and scaled to five European markets.

## Result
4x — revenue growth across five markets

## At a glance
- 4x: revenue growth since the opening months
- 5 countries: NL · BE · DE · FR · PL
- 6 storefronts: Bol.com · Decathlon · Allegro · Kaufland · Cdiscount
- Control back: official listings and pricing with the brand

## Markets live
NL, BE, DE, FR, PL

## Marketplaces live on
Bol.com, Decathlon, Allegro, Kaufland, Cdiscount

## Challenge
Target Darts had real demand in the Netherlands and Belgium, but Bol.com requires a Dutch legal entity, which the brand did not have. Where it was already selling in the region, it sold through a distribution model that left it without price control and with listings that did not represent the brand.

## What changed under Operator One
- Operator One became Merchant of Record, supplying the Dutch entity and the compliance that opens Bol.com.
- The catalogue was listed to Target's own specification, with brand ownership provided by Target and official listings enforced by O1.
- Bol.com went live in about a month, opening the Benelux with Decathlon alongside it.
- The operation then scaled market by market into Germany, France and Poland across Decathlon, Allegro, Cdiscount and Kaufland.
- Target keeps ownership of its inventory and sets its own pricing strategy throughout.

## Outcome
Target now trades across five European markets and six storefronts, with revenue several times its opening months and with listing and price control recovered.

## Who this applies to
If a marketplace is closed to you because you lack a local entity, or a distributor is holding your listings and your pricing, that is the exact gap this model closes. Book a call to see what your first European market would look like.

## Story
A closed door, then five markets Target Darts is a championship darts brand with a serious following and genuine demand across the Benelux. What it did not have was a way in. The gateway marketplace for the region, Bol.com, requires a Dutch legal entity, and Target did not have one. No entity, no listing, no market. The problem Where the brand was already selling in the region, it did so through a distribution model. That arrangement moved product, but it cost Target the two things a brand cares about most: control of its pricing and control of how its products were presented. Listings were thin and inconsistent, and the brand had no lever to fix them. Solving that alone would have meant incorporating in the Netherlands, registering for VAT, taking on local compliance, and then building a marketplace operation from scratch, all before selling a single dartboard. What Operator One put in place Operator One became the Merchant of Record. That means O1 is the legal seller: the Dutch entity, the VAT position and the compliance obligations sit with O1, not with the brand. Target provided its brand ownership, and O1 listed the catalogue to Target's own specification and enforced the official listings across every storefront. Bol.com went live in about a month, with Decathlon opening alongside it. From there the operation scaled market by market, adding Germany, France and Poland across Decathlon, Allegro, Cdiscount and Kaufland. Throughout, Target keeps ownership of its inventory and sets its own pricing strategy. Where the brand stands now Five European markets live: the Netherlands, Belgium, Germany, France and Poland. Six storefronts running under one agreement, well beyond a single marketplace. Revenue several times what it was in the opening months of the operation. Listing and price control recovered from the distribution model. Who this applies to If a marketplace is closed to you because you lack a local entity, or a distributor is holding your listings and your pricing hostage, this is the pattern that fixes it. One agreement replaces the entity, the registrations and the operation. Book a call to see what your first European market would look like.