# /marketplaces/amazon-italy  —  Amazon Italy
# https://o1.eu/marketplaces/amazon-italy
# Operator One — Merchant of Record for European marketplaces.

## Summary
Italy’s go-to platform for online shopping, blending convenience with growing demand for international brands.

## Key facts
- Country: IT
- Best for: Generalist EU + UK reach — the single strongest channel across nearly every consumer category.
- Commission range: 8-15%
- Access model: open
- Requirements: Brand Registry recommended · GTIN/EAN · GPSR docs · EPR registrations (O1 handles)
- Operator One status: live