Abeba
How Abeba scaled to +60% Revenue YoY under Operator One as Merchant of Record.
Safety Footwear Brand Achieves +60% YoY Growth on Amazon
Headline result
+60%
revenue YoY
What wasn't working on its own
Abeba's catalogue of occupational and safety footwear is broad and technical — the brand had no shortage of products to sell, but no clear view of which SKUs deserved priority on Amazon and how to position them inside a PPE category that is increasingly crowded and regulated. Without a dedicated EU seller setup, scaling beyond DE was structurally hard.
What changed when O1 became the seller of record
- O1 became the legal seller across DACH and adjacent EU locales — Abeba did not need to set up local entities or VAT registrations
- Catalogue reduced to a focused, high-potential SKU set and rebuilt with B2B + B2C listings tuned for the Amazon PPE category
- EPR + CE + safety-footwear compliance handled inside the MoR wrapper
- Multilingual product pages and category-specific advertising managed centrally instead of brand-side
- Abeba kept the brand registry, IP and product development; the marketplace operating layer and the customer relationship sit with O1 as MoR
+60%
revenue YoY
Year-on-year revenue grew by +60% on Amazon, with 20,000+ units shipped through the MoR setup since the engagement began.
What this means if you're a Safety footwear brand
If you make safety / workwear / PPE with a long catalogue and complex compliance, the unlock is rarely 'more SKUs' — it's the right SKUs sold under one EU legal seller with the certifications and category work already done. Book a call to see your version of this.
Talk to the operator behind the Abeba story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.