From Contract to Live Sales in ~30 Days

The ~30-Day Onboarding Programme

1. 1

   Week 1

   Discovery & Analysis

   Operator One handles

   • Product catalogue audit + category compliance review
   • Target market selection + competitive positioning analysis
   • GPSR and CE marking requirements identified per SKU
   • Logistics and fulfilment route planning

   You handle

   • Send SKU list, COGS, current channels, and any existing EU listings
   • Confirm priority markets and category constraints
   • Attend 60-minute kick-off call with your dedicated account team

   Outcome

   You receive a tailored EU expansion roadmap with market priorities and compliance checklist.

2. 2

   Week 2

   Strategy & Integration

   Operator One handles

   • Marketplace seller accounts set up under our MoR entity
   • VAT registration initiated in target countries (handled by us)
   • Logistics flows configured: warehousing, fulfilment, returns
   • Pricing strategy calibrated per market

   You handle

   • Provide product images, technical sheets, and any A+ assets
   • Approve pricing model + return policy
   • Confirm ERP / OMS integration scope (if applicable)

   Outcome

   All infrastructure is in place. Compliance obligations are filed. Listings are ready to go live.

3. 3

   Week 3

   Pre-Launch Preparation

   Operator One handles

   • Multilingual product listings written by native-speaker content team
   • Marketplace-specific SEO and keyword optimisation applied
   • Product photography and A+ content reviewed and adapted
   • Advertising strategy defined per channel
   • QA across all listings in all target markets

   You handle

   • Review the first batch of translated listings (one round of feedback)
   • Approve advertising budget per marketplace
   • Sign off on launch date

   Outcome

   All listings are optimised, translated, and approved. Ready to go live.

4. 4

   Week 4

   Launch & Ongoing Operations

   Operator One handles

   • Simultaneous launch across all target marketplaces
   • Advertising campaigns activated
   • Account health monitoring begins
   • Customer support live in local languages
   • First performance report delivered within 7 days of launch

   You handle

   • Maintain stock supply to NL/DE warehouse
   • Attend weekly review call
   • Flag any brand or category news that affects listings

   Outcome

   You are live and selling. We manage all ongoing operations.

1. 01

   Marketplace Management

   Day-to-day account management across every marketplace seller account Operator One operates on your behalf. Account-health monitoring (ODR, late-shipment rate, valid-tracking rate, buyer feedback), policy compliance reviews, performance scorecards and the direct relationships with the marketplace platform teams — Amazon Vendor Manager, Bol.com partner manager, Kaufland marketplace lead, Otto category lead — are owned by the assigned brand pod, not a generic ticket queue. Incident escalations (account suspensions, policy violations, restricted-product reviews) follow a documented playbook with a named lead per marketplace. You see the account-health dashboard and the case log in O1 Suite at any time.

   See marketplaces we cover→
2. 02

   Marketplace Operations

   Listings, buy-box, repricing, suppressions and content errors — the day-to-day operational queue every marketplace generates. Every connected marketplace surfaces SKU-level issues into O1 Suite: suppressed listings, content errors, image-quality warnings, attribute mismatches, GTIN flags, lost buy-box events. Our operations team works the queue daily, fixes what is fixable from PIM and Suite directly, and surfaces only what needs brand approval — a copyright claim, a brand-name override, a category change. Repricing rules sit per-marketplace and per-SKU with a configurable floor and ceiling, and every change writes an audit entry against the brand pod.

   Why O1 — the platform→
3. 03

   Logistics & Fulfilment

   Operator One runs two own EU fulfilment centres (Germany and the Netherlands), plus Amazon FBA, Bol.com LVB and the marketplace-native programmes wherever those exist. Goods land in our warehouse on a single inbound — we then prep, label and route stock into the right fulfilment channel for each marketplace. Returns flow back through our network: graded, restocked or disposed of per your policy, with the reverse logistics costs captured in your monthly P&L. You hold one stock pool with us, not one per marketplace.

   See marketplaces we cover→
4. 04

   IT & Software

   Every operation runs on O1 Suite, software we build in-house. Brands log into one workspace to see orders, returns, listings, purchase orders, replenishment and advertising performance across every connected marketplace, with prior-period comparison and Excel export at every level. The Suite is composed of seven Forges — Logistics, PIM, Visual, Content, Advertising, Support and Finance — each running the operation behind the relevant team. A REST API (v1) with OpenAPI documentation and webhooks plug directly into your ERP, BI or finance stack, so the same data lands in your systems automatically.

   Why O1 — the platform→
5. 05

   AI & Automation

   An AI layer runs through every Forge rather than as a separate product. The autonomous AI Manager for marketplace advertising is live on Bol.com and rolling out across other marketplaces, optimising bids and budgets inside guardrails you set. Content Forge drafts per-channel, per-locale listings that editors review before publish. Rule engines handle repricing, replenishment alerts and case-routing. Every AI action is logged, attributed and reversible — there is no black-box automation operating on your account without an audit trail you can read.

   Advertising & content→
6. 06

   Operations

   A dedicated brand pod runs your day-to-day account: replenishment planning, inventory health, stock-out prevention, marketplace launches, listing maintenance, weekly review calls and quarterly business reviews. The pod combines an account lead, fulfilment ops, retail-media specialist and customer-service lead, all working from the same Suite view you see. Because the same team owns the account end to end, there are no handoffs between an onboarding team and a steady-state team — the pod that goes live with you is the pod that scales you.

   See the ~30-day onboarding→
7. 07

   Content & PIM

   All product data lives in O1 PIM, one central catalogue with a single source of truth per SKU. From there, per-channel and per-locale variants are written by native-speaker editors across 9+ EU languages, with brand voice locked per brand and AI-assisted drafting where appropriate. A channel-readiness score gates listings before publish — title length, image count, attribute completeness, marketplace-specific compliance flags. The DAM (digital asset management) sits beside the PIM, so the same imagery flows to every marketplace at the right resolution and aspect ratio.

   Content & PIM detail→
8. 08

   Customer Service & Disputes

   Support Forge consolidates buyer messages and marketplace cases — Amazon, Bol.com, Otto, Zalando and the rest — into a single inbox, with SLA-aware first response per channel (Amazon 24h, Bol.com 8h business hours). Replies go out in the shopper's language by native-speaker agents across the EU. For disputes, A-to-z claims and policy escalations we follow a documented playbook with full audit log per case, so you can see what was said, by whom, and when. Returns and reverse-flow exceptions feed back to the operations pod automatically.

   Why O1→
9. 09

   Compliance & Tax

   As your Merchant of Record, Operator One holds the regulatory stack so your entity doesn't have to. That means VAT registrations across the 27 EU member states (One Stop Shop where applicable, per-country where required), the GPSR Responsible Person designations for products entering the EU, and the EPR registrations for packaging, batteries and WEEE per country. DAC7 marketplace reporting lands on O1, not on you. You never file a VAT return, pay an eco-contribution or sign a Responsible Person declaration — those obligations sit with our entity, by design.

   Merchant of Record→
10. 10

    Finance & MoR

    Operator One is the seller of record on every marketplace, which means the buyer's payment lands in our account and the invoice carries our entity. We handle settlement reconciliation, FX, payment processing, marketplace fees, refunds and chargebacks per channel. Monthly we deliver a consolidated P&L view per brand: gross sales, returns, marketplace fees, fulfilment costs, advertising spend, and the net payable to you. One settlement per month per brand, in your currency — instead of dozens of separate marketplace payouts you have to reconcile yourself.

    How MoR works→