Brands that scaled Europe under O1 as Merchant of Record

Published case studies span industrial supply (Klingspor), safety footwear (Abeba), medical supplies (Leina Werke), health & nutrition (Nutras), personal care (Neofollics), consumer electronics (AirTamer), power tools (BLSTR Sander) and international FMCG (Dabur). The broader portfolio also covers home, beauty, sports, pet, ambient food and lifestyle: all run with O1 as the legal seller in the EU.

It means O1 is the legal seller in every EU market the brand operates in. VAT registrations, GPSR, EPR, DAC7, returns and the marketplace account sit with O1. The brand keeps the brand, the IP and product development; supplies the products; and receives revenue on one monthly settlement, without setting up local entities. The consumer transaction relationship is O1's because we are the legal seller of every order.

Onboarding is ~30 days from contract to first orders: Discovery, Strategy & Integration, Pre-Launch, Launch. From there, scaling across more EU marketplaces and category leadership is measured in quarters, not weeks. The published case studies are the result of that scale over time, not month-one snapshots.

We publish concrete commercial outcomes that the brand has validated: year-on-year revenue growth, category rank on a specific marketplace, number of marketplaces launched, or EU expansion delivered. Anything secondary stays in the discovery call so we don't publish numbers we haven't agreed with the brand.

Yes. After the discovery call we can introduce you to a published reference brand in your category (subject to their availability). We won't connect you to a brand without their explicit consent.

Some clients prefer not to publicise their EU expansion partner for competitive reasons, and we respect that. The case studies on the site are a representative cross-section, not the full client roster; the full list comes out under NDA on the discovery call.

Use them as directional, not as a forecast. The MoR + IoR setup is the same across all of them, but outcomes depend on category, starting catalogue depth, pricing and target marketplaces. We model your own scenario on the discovery call rather than promising someone else's numbers.