EU Marketplace News & Insights
Platform changes, regulatory shifts and operating-layer notes from the team that runs brands as Merchant of Record. Not trend pieces — the things that actually moved a listing, broke a settlement, or rewrote a compliance check this quarter. If it's on this page, someone on our floor lived through it before we wrote it down.
All articles
- 14 Jun 2026
How to Sell on Decathlon Marketplace 2026 — Operator One Guide
A practical 2026 guide to selling on Decathlon Marketplace across Europe. Covers the platform's sport, outdoor and fitness focus, the curated partner application and onboarding flow, multi-country launch logistics across FR/IT/ES/DE/BE/NL/PT/UK and beyond, category restrictions, customer-service and returns standards, and the FBR (Fulfilled by Retailer) options available to third-party sellers. Written for European brands considering Decathlon as a complementary channel alongside generalist marketplaces.
Read article → - 14 Jun 2026
How to sell on Amazon Germany in 2026: the operator's guide
A practical 2026 playbook for European brands and non-EU sellers launching on Amazon.de — covering account opening and KYC, German VAT and EORI, the LUCID/VerpackG, Stiftung EAR and BattG EPR stack, GPSR Responsible Person, FBA versus FBM versus Pan-EU, German-language localisation, ad-funded launch, returns reality, Buy Box mechanics and the most common reasons Amazon DE suspends accounts.
Read article → - 14 Jun 2026
How to sell on Leroy Merlin Marketplace 2026: FR, ES, IT operator guide
A practical 2026 operator guide to selling on Leroy Merlin Marketplace across France, Spain and Italy. Covers the partner approval workflow, DIY and garden category fit, per-market language requirements, French Citeo, Spanish RD 1055/2022, Italian CONAI, GPSR responsible-economic-operator obligations and category restrictions that sit on top of the standard marketplace contract.
Read article → - 14 Jun 2026
Netherlands EPR in 2026: Verpact, WEEE NL and the marketplace verification reality
A practical 2026 field guide to Extended Producer Responsibility in the Netherlands: Verpact (successor to Afvalfonds Verpakkingen) for packaging, WEEE NL for electronics, the Stibat/Stichting Batterijen route for batteries, and what Bol.com and Amazon.nl actually verify at the seller-account level. Includes who must register, who is genuinely exempt, and the operational rhythm of staying compliant year-round in the Dutch market.
Read article → - 14 Jun 2026
How to Sell on Amazon Spain (Amazon.es) in 2026 — The Operator Guide
A practical 2026 guide to launching on Amazon.es: account opening, Spanish VAT and IRNR basics, the Royal Decree 1055/2022 packaging EPR regime with Ecoembes, GPSR readiness, FBA Spain vs Pan-EU trade-offs, Castilian Spanish localisation, and why Iberia has become one of the fastest-growing EU marketplace footprints. Written for operators who want a factual checklist rather than marketing copy.
Read article → - 14 Jun 2026
Germany EPR 2026: LUCID, EAR and BattG explained
Germany now runs three separate Extended Producer Responsibility registers in parallel — LUCID for packaging under VerpackG, Stiftung EAR for electronics under ElektroG, and the BattG register for batteries — and marketplaces are legally obligated to verify them before a listing goes live. This guide explains what triggers each obligation, how the 2026 LUCID battery cross-check changes the day-to-day, and what non-EU brands need to put in place via an Authorised Representative before German shoppers ever see their products.
Read article → - 14 Jun 2026
How to sell on CDON Sweden and the Nordics in 2026: an operator's guide
A practical 2026 guide to launching on CDON, the pure-play Nordic marketplace headquartered in Sweden. Covers partner-account onboarding, dual SEK + EUR pricing, FTI packaging EPR, WEEE and battery registrations, GPSR documentation, the Swedish-plus-English listing pattern, category fit across electronics, home and broad consumer goods, and the operational realities of fulfilling into the Nordics. Written for brands evaluating CDON as a standalone Nordic channel alongside Amazon SE.
Read article → - 14 Jun 2026
How to Sell on Zalando Partner Program 2026: A Pan-EU Fashion & Beauty Operator Guide
A 2026 operator-level guide to selling on the Zalando Partner Program: how the pan-EU fashion and beauty platform works, the difference between ZFS (Zalando Fulfilment Solutions) and ZDirect, brand approval realities, category eligibility for apparel, beauty and sportswear, return-rate truths, multi-locale storefront mechanics across 25+ countries, and the EPR overlays in France (Refashion) and Sweden (FTI) that brands must hold before they go live.
Read article → - 14 Jun 2026
EU VAT, OSS and IOSS for marketplace sellers in 2026: what marketplaces collect and what you still owe
A practical 2026 guide to the EU VAT package for marketplace sellers: how OSS replaces 26 distance-selling registrations, where IOSS fits for sub-EUR 150 imports, and where deemed-supplier rules leave the seller still on the hook. Covers local-storage triggers, B2B carve-outs, the quarterly return reality, and the documentation marketplaces and tax authorities now expect. Written for brands selling across Amazon, bol, Kaufland, Zalando and the rest of the EU marketplace stack.
Read article → - 14 Jun 2026
How to Sell on Amazon Ireland (Amazon.ie) in 2026 — Operator Guide
Amazon Ireland (Amazon.ie) launched in March 2025 as the 11th European storefront — a dedicated EUR-priced, English-language marketplace with its own Seller Central, local FBA fulfilment from Dublin, and full GPSR enforcement. This guide covers Irish VAT registration, listing setup, category opportunities in a still-thin catalogue, positioning against the cross-border Amazon.co.uk habit Irish shoppers built over a decade, and the operational realities of running a clean, compliant Irish storefront in 2026.
Read article → - 14 Jun 2026
How to Sell on Amazon UK in 2026: An Operator's Guide
A practical 2026 guide to selling on Amazon.co.uk: why the UK is the single largest marketplace in the EU/UK region, how to handle UK VAT post-Brexit, the new UK packaging EPR (pEPR) regime live from 2025, UKCA and CE dual-recognition after the indefinite extension in August 2023, GPSR exposure for goods crossing into Northern Ireland under the Windsor Framework, FBA UK setup, why GB needs a separate seller account from the EU, and the Northern Ireland VAT special case. Written for brands evaluating or operating a GB launch.
Read article → - 14 Jun 2026
How to Sell on TikTok Shop EU in 2026 — Operator Guide
A practical 2026 guide to launching on TikTok Shop across the UK, Germany, France, Italy, Spain, Ireland, and the four newly opened markets — the Netherlands, Belgium, Austria, and Poland. Covers Seller Center onboarding, the content-first commercial model, GPSR and EU consumer-law obligations, fulfilment routes (Shipped by Seller, Fulfilled by TikTok, 3PL), restricted categories, and how LIVE and affiliate shopping fit into the overall channel mix for EU and UK brands.
Read article → - 14 Jun 2026
How to Sell on Amazon Belgium (Amazon.com.be) in 2026: An Operator's Guide
A practical 2026 playbook for selling on Amazon.com.be: the 2022 launch context, Belgian VAT registration triggers, Fost Plus household-packaging and Valipac industrial-packaging EPR, bilingual NL/FR listing strategy, GPSR responsible person requirements, the real state of FBA Belgium, and how Pan-EU FBA actually behaves for Belgian inventory. Written for brand owners deciding whether to treat Belgium as its own marketplace or as a spillover from Amazon.nl and Amazon.fr.
Read article → - 14 Jun 2026
How to Sell on Allegro (Poland) in 2026: The Operator Guide
A practical 2026 guide to launching on Allegro, Poland's #1 marketplace. Covers the Allegro Partner programme, Polish-language requirements, Allegro Smart!, Allegro Fulfilment by Allegro (FBA), Polish VAT registration, BDO EPR obligations, GPSR product safety, and the realistic path to CEE expansion via Allegro's Czech, Slovak, and Hungarian storefronts. Written for EU and non-EU brands assessing Poland as their next marketplace.
Read article → - 14 Jun 2026
How to sell on Amazon France in 2026: the operator's guide to VAT, EPR, UIN and FBA
A practical 2026 playbook for launching and operating on Amazon.fr: French VAT registration and OSS choices, the full French EPR stack (Citeo, Refashion, Corepile, ecosystem WEEE) and the AGEC Identifiant Unique that Amazon now enforces as a hard listing gate, GPSR with a French Responsible Person, FBA France and Pan-EU FBA trade-offs, French language localisation, and category rules for beauty and food-contact goods.
Read article → - 14 Jun 2026
How to sell on ManoMano France and Germany in 2026: an operator's guide
A practical 2026 guide to launching on ManoMano in France and Germany: partner approval, ManoFulfillment, multi-market expansion across FR/DE/IT/ES/UK/BE, language requirements per locale, EPR registrations (Citeo, LUCID, RD 1055/2022), GPSR readiness, and the category boundaries that determine whether a brand actually fits the marketplace.
Read article → - 14 Jun 2026
How to Sell on Bol.com in 2026: The Operator's Guide to the Netherlands and Belgium
A practical 2026 guide to selling on Bol.com across the Netherlands and Belgium: partner account approval, Dutch-language requirements, Fulfilment by Bol (FBB), Verpact and Fost Plus EPR, GPSR compliance, the Dutch returns culture, and the categories where Bol genuinely outperforms Amazon in the Low Countries.
Read article → - 14 Jun 2026
Digital Product Passport under ESPR: what brands need to know before the 2027 battery rollout
The EU's Digital Product Passport (DPP), introduced under the Ecodesign for Sustainable Products Regulation (ESPR, 2024/1781), turns product transparency into a hard market-access requirement. The Battery Passport under Regulation 2023/1542 arrives in February 2027 as the first mandatory DPP, followed by textiles, furniture, and consumer electronics under the ESPR Working Plan 2025-2030. This piece explains what data brands must carry, how marketplaces will verify it, and the foundations to put in place now — from a unique product identifier and machine-readable data carrier to verifiable sourcing, carbon footprint, recyclability and repairability evidence.
Read article → - 14 Jun 2026
How to sell on Cdiscount France in 2026: the Operator One guide
A practical 2026 guide to selling on Cdiscount, France's value-tier marketplace. Covers Cdiscount Pro onboarding, French VAT and AGEC EPR (Citeo packaging + UIN), GPSR, CLogistique fulfilment, French-language listings, and category fit for consumer goods, electronics, home value and DIY. Written by Operator One for brands entering or scaling in France.
Read article → - 14 Jun 2026
How to sell on Amazon Sweden (Amazon.se) in 2026 — the operator guide
A practical 2026 playbook for launching on Amazon.se: Swedish VAT registration, FTI packaging EPR, GPSR responsible-person requirements, FBA Sweden and Pan-EU mechanics, Swedish-language localisation, the Nordic logistics reality, and how to position credibly alongside the established Swedish marketplace CDON. Written for brand owners and EU sellers evaluating whether — and how — to add Sweden as a dedicated storefront rather than treating it as a remote-fulfilment afterthought.
Read article → - 14 Jun 2026
Italy EPR in 2026: CONAI, CDC RAEE and Battery Compliance for Marketplace Sellers
Italy's EPR landscape in 2026 is the strictest the country has run since the original packaging consortium was created. Marketplaces including Amazon.it and Kaufland.it are now required to collect and verify a CONAI subscriber number before a listing goes live, the CDC RAEE clearing-house registration is enforced for electronics, and the battery regime under CDCNPA has its own deadlines and labelling rules. This guide walks through what a non-resident seller actually has to file, where the verification gates sit, and the compliance gaps that most often cause Italian listings to be deactivated mid-quarter.
Read article → - 14 Jun 2026
How to Sell on Fnac/Darty Marketplace (France) — 2026 Operator Guide
A practical 2026 guide to selling on the Fnac/Darty joint marketplace in France: category strengths in books, electronics and home, the partner approval pathway, French-language requirements, French VAT, AGEC EPR obligations (Citeo for packaging, eco-organisme for WEEE), Corepile for batteries, GPSR responsibilities, and the fulfilment realities sellers face when shipping into France.
Read article → - 14 Jun 2026
Portugal EPR (Sociedade Ponto Verde) and WEEE PT in 2026: A practical compliance guide
A 2026 walkthrough of Portugal's Extended Producer Responsibility regime: how to register with Sociedade Ponto Verde (SPV) for packaging, how WEEE PT works for electricals and batteries, what changes when you sell into Portugal from Worten or Amazon.es cross-border, where GPSR sits alongside EPR, and what non-EU sellers must put in place before the first parcel ships. Written for brand owners and finance teams who need the practical picture rather than the legal abstract.
Read article → - 14 Jun 2026
France EPR for marketplace sellers in 2026: AGEC, Citeo, Refashion and the UIN every seller needs
A practical 2026 walkthrough of France's Extended Producer Responsibility regime under the AGEC law: which streams apply (packaging, textiles, batteries, WEEE, furniture, toys, DIY and garden), how to register with the correct eco-organisme, what the Identifiant Unique (UIN) issued by ADEME actually does, why Amazon, Cdiscount, Fnac and ManoMano now block listings without a valid UIN, and how non-EU brands satisfy the Authorised Representative obligation. Written for marketplace sellers operating across the EU.
Read article → - 14 Jun 2026
How to Sell on OTTO Market (DE) in 2026: The Operator's Guide
A 2026 operator's guide to selling on OTTO Market, Germany's second-largest non-food marketplace. Covers the invitation-based partner program, DE-only scope, fashion, home and electronics positioning, German listing requirements, integration via OTTO BFC and middleware, plus the compliance stack: LUCID packaging registration, StEAR for electronics, and GPSR for general product safety. Written for EU and non-EU brands evaluating OTTO as a structured, brand-controlled channel alongside Amazon DE.
Read article → - 14 Jun 2026
EPR in Austria, Sweden and the UK: A 2026 Operator's Guide
A practical 2026 walkthrough of Extended Producer Responsibility in three of Europe's most enforcement-heavy markets — Austria's ARA/ERA system with its mandatory Authorised Representative for non-EU sellers and for cross-border Amazon.de fulfilment into AT, Sweden's FTI packaging plus separate battery and WEEE registers, and the UK's DEFRA-led packaging EPR rollout layered on top of the post-Brexit UK WEEE regime. Covers registration mechanics, marketplace verification differences, and where the operational pain sits.
Read article → - 14 Jun 2026
Belgium EPR Explained: Fost Plus, Valipac, and WEEE BE for Marketplace Sellers
A practical guide to Belgium's dual-track packaging EPR (Fost Plus for household, Valipac for industrial/commercial), Recupel's WEEE scheme, and how Bol.com and Amazon.be verify registrations. Covers the registration path for non-EU brands, the bilingual NL/FR documentation reality, and what marketplace sellers should have in place before listing.
Read article → - 14 Jun 2026
DAC7 Reporting for Marketplace Sellers: What EU Brands Need to Know in 2026
A practical 2026 guide to DAC7 (EU Council Directive 2021/514): what marketplaces are obliged to report about sellers, the thresholds that trigger reporting, the exact data points shared with tax authorities, and the brand-side implications for VAT, corporate tax and operational hygiene. Includes the most common errors that flag a seller account for review and the remediation steps that actually clear them.
Read article → - 14 Jun 2026
GPSR for marketplace sellers: what 18 months of enforcement has taught us
Eighteen months into EU GPSR (Regulation 2023/988) enforcement, marketplaces have moved from soft prompts to hard pre-activation gates. This piece unpacks the Responsible Person requirement, what Amazon, Bol.com, eBay, Zalando and Kaufland actually verify before activating a listing in 2026, the documentation gaps brands keep tripping over — technical files, declarations of conformity and per-batch traceability — and the operational cost of getting caught, from ASIN suspensions to Safety Gate recalls.
Read article → - 14 Jun 2026
Czech Republic and Slovakia EPR in 2026: EKO-KOM, OZV obligations, WEEE and battery streams, and CEE marketplace verification
A practical 2026 guide to Extended Producer Responsibility in the Czech Republic and Slovakia for non-resident sellers: how EKO-KOM works for packaging, how Slovakia's OZV system mirrors and diverges from the Czech model, what the WEEE and battery streams demand, and what Allegro CEE and Kaufland CZ/SK actually check before they let your listings go live.
Read article → - 14 Jun 2026
Spain EPR enforcement under Royal Decree 1055/2022: year one in review
Royal Decree 1055/2022 reshaped Spain's packaging compliance landscape when it took full effect on 1 January 2025, pulling every EU and non-EU seller shipping into Spain into the Extended Producer Responsibility net. A year into enforcement, the picture is clearer than most brands expected: Ecoembes registration is non-negotiable, marketplaces have built verification into onboarding, and the autonomous communities are issuing sanctions under Law 7/2022's fine framework. This piece walks through what the RD actually requires, where year-one enforcement actually bit, and what non-resident sellers need in place before 2 April 2026.
Read article → - 14 Jun 2026
How to sell on Shop Apotheke / Redcare Pharmacy in 2026: an operator guide
A 2026 operator's walkthrough of selling on Shop Apotheke / Redcare Pharmacy: how the pan-EU pharmacy and parapharmacy positioning works, what partner approval actually demands for a regulated category, the CE and medical-device evidence you need to assemble, how multi-market listings flow across DE, AT, CH, NL, BE, FR, IT and ES, and how GPSR, cosmetic notification and OTC rules interact with the marketplace's own compliance gates.
Read article → - 14 Jun 2026
How to Sell on Kaufland Global Marketplace in 2026: An Operator's Guide
A practical 2026 guide to selling on Kaufland Global Marketplace: the seven active storefronts (DE, AT, PL, CZ, SK, FR, IT), the Spain and Netherlands launches due late 2026, partner approval, per-market language requirements, Fulfilment by Kaufland (FBK), integration routes via Mirakl and ChannelEngine, EPR obligations per country, and the categories where Kaufland's value-retail and non-perishable food positioning genuinely outperforms.
Read article → - 14 Jun 2026
How to Sell on About You in 2026 — Operator Guide for DACH and EU Fashion Brands
A 2026 operator guide to selling on About You, the Hamburg-based fashion marketplace now operating alongside Zalando. Covers the platform's mid-market positioning, pan-EU storefront footprint across DACH, Benelux, France, Southern Europe and the Nordics, the curated partner application, content and imagery standards, category fit across apparel and beauty, and the full compliance stack including French Refashion textile EPR, packaging EPR, OSS VAT, GPSR and cosmetic CPNP obligations.
Read article → - 14 Jun 2026
Poland BDO 2026: Packaging Registration, Eco-Modulation and Non-Resident Seller Obligations
A practical 2026 guide to Poland's BDO (Baza Danych o Produktach i Opakowaniach) for non-resident marketplace sellers: why the registration number is now a hard gate on Allegro, Amazon.pl and Kaufland.pl, what changed in the 2025 transition toward a French/German-style packaging-fee model, how the BDO online portal actually behaves for foreign entities, and where the operational landmines sit for cross-border brands shipping into Poland.
Read article → - 14 Jun 2026
How to Sell on Amazon Italy (Amazon.it) in 2026 — Operator Guide
A 2026 operator-level guide to launching on Amazon.it: Seller Central onboarding, Italian VAT and Esterometro/SdI realities, CONAI packaging EPR, CDC RAEE for WEEE, GPSR conformity, FBA Italy and Pan-EU placement, IT-language localisation, fashion and home category dynamics, and how Po Valley fulfilment geography shapes delivery promise. Written for brands already selling elsewhere in the EU who want Italy done properly the first time.
Read article → - 14 Jun 2026
How to Sell on Amazon Netherlands (Amazon.nl) in 2026: The Operator's Guide
A practical 2026 playbook for launching on Amazon.nl: Dutch VAT and OSS registration, Verpact packaging EPR (the successor framework to Afvalfonds Verpakkingen), GPSR responsible-person obligations, FBA Netherlands and Pan-EU placement, Dutch-language listings versus English-only fallback, and how Amazon.nl realistically positions against Bol.com for an EU seller in 2026.
Read article → - 14 Jun 2026
How to Sell on Amazon Poland (Amazon.pl) in 2026: An Operator's Guide
A practical 2026 playbook for launching on Amazon.pl: account opening, Polish VAT and BDO registration, GPSR readiness, FBA Poland and Pan-EU positioning, Polish-language localisation, and an honest read on where Amazon fits next to Allegro. Written for EU and non-EU brands evaluating Poland as their next marketplace.
Read article → - 14 Jun 2026
How to Sell on MediaMarkt & Saturn (Ceconomy) Marketplace in 2026: Operator Guide
A practical 2026 guide to selling on the Ceconomy marketplace (MediaMarkt + Saturn) across DE, AT, ES, NL, IT, HU, CH and PL. Covers the shared Mirakl platform, the electronics-only category gate, brand approval, German VAT, LUCID, StEAR and BattG obligations for DE/AT, GPSR conformity, and how an EU consumer-electronics seller can stand the operation up cleanly in a few weeks rather than a few quarters.
Read article → - 14 Jun 2026
Merchant of Record vs Distributor vs Marketplace Agency: The Three EU Expansion Models
A factual breakdown of the three commercial models brands use to enter the EU: Merchant of Record (MoR), Distributor, and Marketplace Agency. Covers the legal definition of each, who appears on the consumer invoice, who carries product-safety, VAT, EPR and GDPR liability, who holds the marketplace seller account and Brand Registry, and how the financial models differ (revenue share, wholesale margin, management fee). Aimed at brand operators planning expansion across 27 EU member states, the UK and 100+ marketplaces in 2026.
Read article → - 10 Jun 2026
Operator One footprint: 100+ marketplaces, 28 countries, one compliance stack
Operator One now runs brands across 100+ marketplaces in 28 countries as registered Merchant of Record. A field note on what that footprint actually covers: VAT registrations, EPR streams, GPSR responsible-person service, packaging files, and the operational layer that sits underneath each listing.
Read article → - 22 May 2026
GPSR and DAC7, 18 months in: what marketplaces are actually enforcing
GPSR became enforceable on 13 December 2024 and DAC7 reporting hit its first deadline on 31 January 2024. Eighteen months in, what are EU marketplaces actually doing — and what are they suspending? A practical review for brands selling cross-border.
Read article → - 17 Apr 2026
EU Digital Product Passport: what brands need to know before the 2027 battery rollout
The EU Digital Product Passport is no longer a 2030 problem. The first mandatory DPP — under the Battery Regulation (EU) 2023/1542 — begins to roll out from 18 February 2027. What brands selling batteries and electronics on EU marketplaces need to prepare now.
Read article → 
15 Apr 2026O1 Suite Updates: More Control Across Pricing, Finance & Operations
The latest O1 Suite updates improve pricing control, settlement visibility, and replenishment automation, helping brands manage marketplace operations more efficiently across Europe.
Read article →
15 Apr 2026VisualForge Explained: Scaling A+ Content Across European Marketplaces
VisualForge introduces a structured approach to A+ content creation across marketplaces. By connecting product data, modular content blocks, and marketplace requirements, it reduces manual work and improves consistency. Designed for multi-marketplace operations, VisualForge helps brands scale content more efficiently while maintaining control over quality and performance.
Read article →- 19 Mar 2026
The marketplace mandate: why Amazon, Bol and eBay are legally required to check your EPR before listing
Amazon, Bol, eBay and the EU marketplaces are not checking your EPR registration as a courtesy. They are legally required to. A walk through the statutes — WFD Article 8a, GPSR, DSA Article 30 — and what that means for any brand selling cross-border in 2026.
Read article → 
12 Mar 2026O1 Suite Explained: Bringing Clarity to European Marketplace Operations
O1 Suite is the environment that supports Operator One’s marketplace operations across Europe. It connects commercial performance, operational processes, and marketplace data into one shared system, helping brands gain clearer visibility across their marketplace activities. In this article and video walkthrough, we show how O1 Suite works and how it helps brands monitor performance, track operational activity, and manage marketplace operations across multiple European platforms.
Read article →
4 Mar 2026New in the O1 Suite: Pricing Control, Clearer Shipments, and Better Performance Insights
The January O1 Suite update introduces enhanced pricing management, clearer shipment reconciliation, and improved performance visibility across dashboards and advertising. New pricing workflows simplify multi-market price updates, while the Inbound Incomplete status improves transparency between shipped and received stock. Together with smarter notification controls and operational improvements, these updates reduce manual work and give brands greater control over daily marketplace operations.
Read article →
26 Feb 2026Introduction to Kaufland.de: A Major European E-commerce Platform
Kaufland.de, from Real.de, is a key e-commerce player in Germany, expanding across Europe. Under Schwarz Group, it offers 5,000+ categories, drawing millions monthly. Entry into Czech Republic and Slovakia signifies progress towards a ''Kaufland Global Marketplace,'' providing sellers broader European access.
Read article →- 12 Feb 2026
France EPR: how Citeo, Refashion and Corepile registration actually works for non-EU brands
France has the most fragmented EPR landscape in the EU — separate eco-organisms for packaging (Citeo), textiles (Refashion), batteries (Corepile), WEEE (ecosystem), furniture, tyres, and more. A practical guide to how non-EU brands actually get registered, and what marketplaces verify.
Read article → 
28 Jan 2026O1 Suite Update: Three Powerful New Features to Optimize Your Operations
Discover the latest O1 Suite updates, including external stock location integration and advanced order filtering. Gain full inventory visibility and streamline your order management with new tools built for smarter ecommerce operations.
Read article →
28 Jan 2026O1 Suite Update: Three New Features + A Chance to Shape What’s Next
This O1 Suite update introduces three impactful new features: a Returns Dashboard for improved visibility, a Country-Level Price Overview for smarter pricing strategies, and an On-Demand Report Generator for instant, tailored insights. For the first time, users also have the chance to vote on upcoming features—help shape the future of the O1 Suite by sharing what matters most to you.
Read article →
21 Jan 2026New release: New Replenishment flow in the O1 Suite!
The latest O1 Suite update launches a fully automated Replenishment Workflow, including demand-driven Purchase Order generation and a new shipment flow that shortens operational cycles. Alongside this, we introduce a dedicated Demand Planning Setup Form and expand the Suite’s core modules, giving brands greater control over stock, logistics, and execution across marketplaces. These enhancements reduce manual work, prevent stock-outs, and enable faster, data-driven growth in Europe.
Read article →
21 Jan 2026O1 Suite updates: Buy Box Feature is live, PO order system in progress
The latest O1 Suite update introduces an improved Buy Box module with a guided video walkthrough, expands marketplace access with the addition of About You, and prepares for a major new feature: automated Purchase Order generation. These updates strengthen visibility, speed up execution, and give brands new opportunities to scale across Europe.
Read article →
21 Jan 2026Why GTIN Management Defines Marketplace Success in Europe
Correct GTIN/EAN management is essential for marketplace success in Europe. Since the EAN is the European format of the GTIN, it defines how products are identified and displayed across platforms like Amazon EU, bol.com, Kaufland, and Allegro. Using accurate, GS1-approved codes protects content ownership, prevents duplicate or incorrect listings, and supports sustainable cross-border growth.
Read article →- 15 Jan 2026
Germany's LUCID in 2026: stricter packaging reporting plus battery EPR enforcement
Germany's LUCID register, run by Stiftung Zentrale Stelle Verpackungsregister, has been verifying packaging EPR registration since 2022. From January 2026, battery and WEEE registration checks are tightening alongside packaging. A practical update for brands selling on Amazon DE, Otto, Kaufland, and bol via Germany.
Read article → - 16 Dec 2025
Spain EPR enforcement is now universal: a year-end review of marketplace impact
Spain's Royal Decree 1055/2022 on packaging EPR came into force on 1 January 2025. By late 2025, marketplace enforcement is universal across Amazon, eBay, Cdiscount, and MediaMarkt. A year-end review of what changed, what brands need on file, and how Ecoembes registration works in practice.
Read article → 
30 Oct 2025O1 Suite Update: Advertising Transparency and Smarter Restock Planning Ahead
This O1 Suite update introduces q major development: the new Advertising Dashboard for full transparency into campaign performance. The upcoming Replenishment Portal that will make restock planning smarter and faster. Together, they bring even greater visibility and control to your marketplace operations.
Read article →
30 Sept 2025O1 Suite Update: Smarter Product & Marketplace Status
This month’s O1 Suite update introduces two new tools to make catalog management clearer and more efficient. With the new Product Status Data, you can quickly check which items are live or inactive across marketplaces and export the results for reporting. The Marketplace Product Status feature goes a level deeper, showing per-item details with external and channel references — also fully exportable. Together, they give you sharper visibility and control as you scale across Europe.
Read article →
16 May 2025Operator One Accelerates Marketplace Growth with New O1 Suite Release
Operator One has launched an upgraded O1 Suite, enhancing marketplace operations with real-time data visibility, cross-border functionality, and a user-friendly interface to support scalable growth. More features are planned to further simplify selling on marketplaces.
Read article →
27 Jul 2024Launch of Operator One Suite - revolutionize marketplace sales and operations
Ondrej Hradec, CEO, and Stev van Boekel, Co-Founder, introduce the Operator One Suite, a revolutionary tool for marketplace management. Designed for partners using the Merchant of Record model, this suite offers detailed insights and streamlined operations across multiple platforms like Amazon, Kaufland, and Bol.
Read article →
18 Jul 2024Strategies for SMEs: Stef van Boekel on BNR Radio’s "Internationaal Ondernemen"
Stef van Boekel, discusses strategies for SMEs to navigate and succeed in international marketplaces on BNR Radio’s "Internationaal Ondernemen" podcast. Learn key insights on expanding your business globally and overcoming common challenges.
Read article →
28 Feb 2024Embracing AI and Social Commerce: O1's Role in the Transforming Marketplace
Delve into the insights from our CEO's article on Emerce where he talks about the future of marketplaces and the impact of AI. Discover how these advancements are shaping online retail, and what this would mean for businesses in Europe. In conclusion, a must-read for industry enthusiasts.
Read article →
28 Feb 2024Maximizing Your Success on Bol.com: A Complete Seller's Guide of How to sell on Bol
Bol.com, a major force in European e-commerce, especially in the Netherlands and Belgium, has grown from a small online bookstore to a comprehensive marketplace. Its significant expansion offers unique opportunities for sellers globally, cementing its position as a key player in the e-commerce industry.
Read article →- 15 Dec 2023
Operator One: Transforming E-commerce in EU - Interview with Stef van Boekel
Operator One, as highlighted in De Ondernemer, offers critical guidance for businesses in online marketplaces. It provides tailored solutions, strategic insights, and innovative tools to navigate the complexities of e-commerce, enhancing sellers' ability to adapt to changing trends.
Read article → 
8 Dec 2023All You Need to Know About Selling on Cdiscount, the Premier French Marketplace
How to sell on Cdiscount marketplace? Guide to The French E-commerce Hero Engaging 23 Million Customers – A Comprehensive Introduction to France's Premier Online Retail Platform, Offering a Unique Blend of Vast Product Selection, Ethical Business Practices, and Effective Seller Support.
Read article →
28 Nov 2023Maximizing Visibility with Mabaya's Sponsored Ads on European Marketplaces
Mabaya Ads elevates brand profiles on European marketplaces through its sophisticated targeting and data-driven advertising, providing sellers with the tools to boost product visibility, engage effectively with customers, and harness the potential of diverse e-commerce platforms for increased market reach and impact.
Read article →
22 Nov 2023Decoding EPR and VAT for Cross-Border Marketplace Success in Europe
At Operator One, we navigate complex EPR and VAT regulations in Europe, ensuring brands comply effortlessly with environmental and tax requirements for over 100 EU marketplaces, fostering sustainable and financially sound cross-border e-commerce expansion.
Read article →
13 Nov 2023Unlock Your Brand's Full Potential in Cross-Border Marketplaces
As Operator One, we offer a complimentary Amazon Market Potential Check, guiding brands in expanding to over 100 EU marketplaces with insights into market dynamics and consumer preferences for successful cross-border e-commerce growth.
Read article →
31 Oct 2023Decoding the Marketplace Operator: Your Gateway to Rapid European E-commerce Expansion
Operator One pioneers European cross-border marketplace expansion. Our article explains the marketplace operator model, and explains how brands can expand to 100+ EU marketplaces. Dive in for seamless EU e-commerce success.
Read article →
28 Oct 2023Operator One Launches in Benelux: Revolutionizing E-commerce for Sellers Across Europe
Operator One launches in the Benelux, streamlining the online selling process and targeting the challenges faced by 70% of Amazon sellers. From day one, the company expands beyond Amazon, supporting over 100 European marketplaces and simplifying cross-border e-commerce as the legal seller of record.
Read article →
For shorter operator notes between posts:
Follow Operator One on LinkedInStop Losing Revenue to EU Complexity.
Book a free 30-minute consultation. We'll map out your European expansion, identify compliance requirements, and show you exactly how fast you can go live.
No commitment required. Typically a 30-minute call.