EU Marketplace News & Insights
Platform changes, regulatory shifts and operating-layer notes from the team that runs brands as Merchant of Record. Not trend pieces — the things that actually moved a listing, broke a settlement, or rewrote a compliance check this quarter. If it's on this page, someone on our floor lived through it before we wrote it down.
All articles
7 Oct 2026How to Sell on About You in 2026: Operator Guide for DACH and EU Fashion Brands
A 2026 operator guide to selling on About You, the Hamburg-based fashion marketplace now operating alongside Zalando. Covers the platform's mid-market positioning, pan-EU storefront footprint across DACH, Benelux, France, Southern Europe and the Nordics, the curated partner application, content and imagery standards, category fit across apparel and beauty, and the full compliance stack including French Refashion textile EPR, packaging EPR, OSS VAT, GPSR and cosmetic CPNP obligations.
Read article →- 7 Oct 2026
About You Launches Cash on Delivery in 22 Countries: What It Means for Seller Payouts
About You now offers Cash on Delivery in 22 marketplace countries. Payment is captured at delivery, so payouts follow delivery, not shipment.
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6 Oct 2026How to Sell on zooplus Marketplace: 2026 Operator Guide
How to sell on zooplus Marketplace in Germany and France: how to apply, what it costs, shipping rules, and how Operator One sells there for brands.
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5 Oct 2026How to Sell on Amazon.es (Spain) in 2026: The Operator Guide
How to sell on Amazon.es in 2026: account opening, Spanish VAT, packaging EPR under Royal Decree 1055/2022, FBA Spain vs Pan-EU, and localisation.
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5 Oct 2026How to sell on Amazon France in 2026: VAT, EPR, UIN and FBA
How to sell on Amazon.fr in 2026: French VAT and OSS, the EPR stack and the unique identifier Amazon checks, FBA vs Pan-EU, and French-language listings.
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5 Oct 2026How to Sell on Amazon.it (Italy) in 2026: Operator Guide
How to sell on Amazon.it in 2026: Seller Central onboarding, Italian VAT, CONAI and WEEE EPR, FBA Italy vs Pan-EU, and Italian-language listings.
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5 Oct 2026How to Sell on Amazon.ie (Ireland) in 2026: Operator Guide
How to sell on Amazon.ie in 2026: the store launched in March 2025, EUR 39 plan, promotional FBA fees, 23% Irish VAT and how it differs from Amazon.co.uk.
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5 Oct 2026How to sell on Amazon.se (Sweden) in 2026: the operator guide
How to sell on Amazon.se in 2026: the SEK 410 plan, FBA fees tied to German placement, 25% VAT, NPA or TMR packaging EPR and Swedish-language listings.
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5 Oct 2026How to Sell on Amazon.pl (Poland) in 2026: An Operator's Guide
How to sell on Amazon.pl in 2026: the PLN 165.91 plan, referral fees from 5%, Pan-EU and CEP storage in Poland, 23% VAT, BDO and where Allegro fits.
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5 Oct 2026How to Sell on Amazon Belgium (Amazon.com.be) in 2026: An Operator's Guide
How to sell on Amazon.com.be in 2026: French and Dutch listings, 21% VAT, Fost Plus, Valipac, Recupel and Bebat EPR, and FBA via Germany or France.
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5 Oct 2026How to sell on Amazon Germany in 2026: the operator's guide
How to sell on Amazon.de in 2026: EUR 39 plan, 7% to 15% referral fees, 19% VAT, LUCID, ElektroG and BattDG EPR, FBA from EUR 3.44 and Pan-EU.
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5 Oct 2026How to Sell on Amazon Netherlands (Amazon.nl) in 2026: The Operator's Guide
How to sell on Amazon.nl in 2026: no Dutch FBA storage, Pan-EU listing since 3 Sep 2026, 21% VAT and OSS, Verpact EPR, Dutch listings and bol.
Read article →- 5 Oct 2026
How to Sell on Kaufland Germany (kaufland.de) in 2026
Selling on Kaufland Germany in 2026: up to 32m monthly visits, 7% to 16% commission, LUCID and WEEE checks, German VAT, KSS labels and the real.de story.
Read article → - 5 Oct 2026
How to Sell on Kaufland Austria (kaufland.at) in 2026
Selling on Kaufland Austria in 2026: live since 2024, German listings, 20% VAT, Austrian authorised representative, €2 parcel tax, shipping from Germany.
Read article → - 5 Oct 2026
How to Sell on Kaufland Slovakia (kaufland.sk) in 2026
Kaufland.sk in 2026: live since February 2023, euro pricing with 23% Slovak VAT, Slovak listings, 7-16% commission and a Slovak EPR representative rule.
Read article → - 5 Oct 2026
How to Sell on Kaufland France (kaufland.fr) in 2026
Kaufland.fr opened on 12 August 2025. Fees, French VAT, the IDU and Triman rules Kaufland.fr checks, and how to ship to France without KSS in 2026.
Read article → - 5 Oct 2026
How to Sell on Kaufland Italy (kaufland.it) in 2026
Kaufland.it opened on 2 September 2025. Commission, Italian VAT, CONAI labelling, electrical and battery EPR, and shipping to Italy without KSS in 2026.
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5 Oct 2026How to Sell on Allegro in Czechia, Slovakia and Hungary 2026
Allegro runs live marketplaces in Czechia, Slovakia and Hungary with 4.9 million active buyers, one seller account, and commissions from 2.5% to 17%.
Read article →- 5 Oct 2026
How to Sell on Kaufland Netherlands (kaufland.nl) in 2026
Kaufland.nl opened on 8 September 2026. Commission, Dutch VAT, Verpact and WEEE, shipping and how it compares with bol for Dutch and Belgian brands.
Read article → - 5 Oct 2026
How to Sell on Kaufland Poland (kaufland.pl) in 2026
How to sell on Kaufland.pl in 2026: 4% to 12% commission, zloty pricing and payouts, Polish listings, BDO numbers, VAT and Kaufland next to Allegro.
Read article → - 5 Oct 2026
How to Sell on Kaufland Czech Republic (kaufland.cz) in 2026
Kaufland.cz in 2026: live since April 2023, CZK prices and payouts, Czech listings, 7-16% commission, 21% VAT or OSS, EKO-KOM and Packeta pick-up.
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5 Oct 2026How to Sell on Allegro (Poland) in 2026: The Operator Guide
A practical 2026 guide to launching on Allegro, Poland's #1 marketplace. Covers the Allegro Partner programme, Polish-language requirements, Allegro Smart!, Allegro Fulfilment by Allegro (FBA), Polish VAT registration, BDO EPR obligations, GPSR product safety, and the realistic path to CEE expansion via Allegro's Czech, Slovak, and Hungarian storefronts. Written for EU and non-EU brands assessing Poland as their next marketplace.
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5 Oct 2026How to Sell on Kaufland Global Marketplace in 2026
How to sell on Kaufland in 2026: eight live storefronts with Spain announced, a €39.95 or €59.95 monthly fee, 4% to 16% commission and onboarding steps.
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5 Oct 2026Selling on bol.com in the Netherlands and Belgium (2026)
bol.com commission runs 2.1% to 20.7% plus a fixed fee per item, and Belgium differs from the Netherlands on VAT, EPR, language and parcel rates.
Read article →- 5 Oct 2026
How to Run Amazon Ads in Europe: A Practical Guide
How to run Amazon ads in the EU: ad types, minimum bids (EUR 0.02 on Amazon.de), bidding, attribution windows, ACoS vs TACoS and a step-by-step setup.
Read article → - 5 Oct 2026
bol Fulfilment Options: LVB vs Shipping It Yourself
On bol, LVB costs EUR 3.05 to EUR 7.33 per item for regular sizes plus storage; own delivery or Verzenden via bol suits bulky, slow or multichannel stock.
Read article → - 5 Oct 2026
How to Run Ads on bol: Sponsored Products Explained
bol Sponsored Products explained: automatic vs manual campaigns, targeting, 14-day attribution, ACoS on ex-VAT revenue and how to set break-even ACoS.
Read article → - 5 Oct 2026
Kaufland Fulfilment Options for Marketplace Sellers
Kaufland ended its own fulfilment service in February 2025. How sellers ship Kaufland orders in 2026: KSS labels, 3PLs, delivery KPIs, returns and fees.
Read article → - 5 Oct 2026
Kaufland Ads: How to Run Sponsored Product Ads
Kaufland Sponsored Product Ads are pay-per-click from €0.01 a click, with 14-day attribution. Set-up steps, ACoS maths and Kaufland fees for 2026.
Read article → - 5 Oct 2026
Amazon Fulfilment Options in Europe: FBA, Pan-EU and FBM
Amazon's EU fulfilment options compared: FBA, EFN, MCI, Pan-EU, FBM and Seller Fulfilled Prime, with July 2026 fees, storage costs and VAT rules.
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24 Sept 2026How to Sell on Joybuy: A Guide from an Invited Partner
How brands get onto Joybuy, JD.com's European retailer and curated marketplace. From Operator One, an invitation-only Joybuy partner.
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13 Sept 2026What Is Extended Producer Responsibility (EPR) in the EU?
EPR in the EU explained: the legal basis, who counts as producer, how to register per country and stream, and how marketplaces check your numbers.
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13 Sept 2026What Is an Importer of Record? EU Guide for Brands
An Importer of Record clears non-EU goods into the EU and carries the customs debt. Legal basis, EORI steps, GPSR duties and how marketplaces check.
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13 Sept 2026What Is CE Marking and UKCA Marking? EU and UK Guide
CE and UKCA marking explained: who affixes it, the EU and UK law behind it, conformity routes, the 10-year file duty and how marketplaces check it.
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13 Sept 2026GPSR and DAC7, 18 months in: what marketplaces are actually enforcing
GPSR has applied since 13 December 2024 and DAC7 reports fall due each 31 January. What EU marketplaces now block at upload, and who carries each duty.
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13 Sept 2026The marketplace mandate: why Amazon, Bol and eBay are legally required to check your EPR before listing
Amazon, bol and eBay must check your EPR, GPSR and DSA data before listing. German EPR fines reach EUR 200,000, and PPWR applies from 12 August 2026.
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13 Sept 2026Netherlands EPR in 2026: Verpact, WEEE NL and the marketplace verification reality
Dutch EPR in 2026: Verpact fees above 50,000 kg, WEEE and batteries from the first unit, and PPWR authorised representatives since 12 August 2026.
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13 Sept 2026Germany EPR 2026: LUCID, EAR and BattG explained
Germany's packaging, WEEE and battery EPR rules changed: VerpackDG replaced VerpackG on 12 August 2026, BattDG replaced BattG. Fines reach EUR 200,000.
Read article →- 13 Sept 2026
EU VAT, OSS and IOSS for marketplace sellers in 2026: what marketplaces collect and what you still owe
OSS files EU B2C VAT in one quarterly return, but local stock still needs local VAT numbers, and imports up to EUR 150 now pay EUR 3 duty per item.
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13 Sept 2026Digital Product Passport under ESPR: what brands need to know before the 2027 battery rollout
From 18 February 2027 each EV, LMT and over-2 kWh industrial battery sold in the EU needs a battery passport. What ESPR and the Battery Regulation require.
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13 Sept 2026Italy EPR in 2026: CONAI, CDC RAEE and Battery Compliance for Marketplace Sellers
Italy EPR in 2026: CONAI packaging, Registro AEE filing by 3 July, the new battery decree 29/2026 and PPWR marketplace checks from 12 August 2026.
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13 Sept 2026Portugal EPR (Sociedade Ponto Verde) and WEEE PT in 2026: A practical compliance guide
Portugal EPR in 2026: SILiAmb registration, SIGRE and SIGREEE schemes, the 31 March declaration, Volta deposits and PPWR duties from 12 August 2026.
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13 Sept 2026France EPR for marketplace sellers in 2026: AGEC, Citeo, Refashion and the UIN every seller needs
France's AGEC EPR regime needs one ADEME UIN per scheme, and since 10 July 2026 every producer not established in France must appoint a mandataire.
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13 Sept 2026EPR in Austria, Sweden and the UK: A 2026 Operator's Guide
Austria, Sweden and UK EPR in 2026: PPWR applies from 12 August 2026, UK large producers exceed 50 tonnes and £2m, and Austria requires a representative.
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13 Sept 2026Belgium EPR Explained: Fost Plus, Valipac, and WEEE BE for Marketplace Sellers
Belgian packaging EPR under PPWR from 12 August 2026: Fost Plus and Valipac, a Belgian authorised representative, and 28 February declarations.
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13 Sept 2026DAC7 Reporting for Marketplace Sellers: What EU Brands Need to Know in 2026
DAC7 reports EU marketplace sellers with 30 or more sales or over EUR 2,000 per platform a year. What platforms file by 31 January and how to reconcile it.
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13 Sept 2026GPSR for marketplace sellers: what 18 months of enforcement has taught us
GPSR, Regulation (EU) 2023/988, has applied since 13 December 2024. What its Responsible Person rule and bol.com's 2026 deadlines mean for sellers.
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13 Sept 2026Czech Republic and Slovakia EPR in 2026: EKO-KOM, OZV obligations, WEEE and battery streams, and CEE marketplace verification
Czech and Slovak EPR in 2026: EKO-KOM reports within 30 days of quarter end, Slovak 15-cent deposits, PPWR from 12 August 2026 and marketplace EPR checks.
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13 Sept 2026Spain EPR enforcement under Royal Decree 1055/2022: year one in review
Spain's RD 1055/2022 requires an ENV registration, a Spanish authorised representative for foreign producers and a packaging declaration by 31 March.
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13 Sept 2026Poland BDO 2026: Packaging Registration, Eco-Modulation and Non-Resident Seller Obligations
Poland BDO in 2026: registration costs PLN 200 or 800, fines reach PLN 1,000,000, and PPWR adds a Polish representative duty for distance sellers.
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2 Sept 2026Dedicated Amazon Seller Account Under a Merchant of Record
A dedicated Amazon seller account under a Merchant of Record isolates account health, ODR and settlement to one brand, but not enforcement risk.
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2 Sept 2026How to Sell on TikTok Shop in the United Kingdom (2026)
TikTok Shop United Kingdom charges 9% commission, or 5% on Electronics and Beauty, with 20% UK VAT and a PackUK EPR stack entirely outside the EU.
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2 Sept 2026How to Sell on TikTok Shop in Poland: 2026 Operator Guide
TikTok Shop Poland launched on 15 June 2026 with 9% commission, a 2% new-seller rate for 90 days, a 4-day delivery clock and mandatory BDO registration.
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2 Sept 2026How to Sell on TikTok Shop in Austria: 2026 Operator Guide
TikTok Shop Austria launched on 15 June 2026. Operator guide to seller eligibility, 9% commission, VAT bands, EPR and the mandatory Bevollmächtigter.
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2 Sept 2026How to Sell on TikTok Shop in Belgium: Operator Guide
TikTok Shop launched in Belgium on 15 June 2026 at 9% commission, with Ship by Seller as the only domestic option and three named EPR schemes.
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2 Sept 2026How to Sell on TikTok Shop Ireland: 2026 Operator Guide
TikTok Shop Ireland opened to all Irish businesses on 21 May 2026. Commission is 9%, fulfilment is seller-only, and EPR pay-on-behalf excludes Ireland.
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2 Sept 2026How to Sell on TikTok Shop in Spain: 2026 Operator Guide
TikTok Shop Spain opened to self-serve sellers in February 2025 and now carries 21,000 sellers: fees, EPR at 0.89%, IVA and returns explained.
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2 Sept 2026How to Sell on TikTok Shop in Italy: Operator Guide
TikTok Shop Italy has 25.2 million monthly users and 21,000 active sellers: the operator guide to CONAI, RAEE, partita IVA and the 9% EU commission.
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2 Sept 2026How to Sell on TikTok Shop Germany: Operator Guide
TikTok Shop Germany launched 31 March 2025 with 24.2 million German users. Commission is 9%, EPR runs 4 schemes, and Pfand is a mandatory field.
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2 Sept 2026How to Sell on TikTok Shop in France: 2026 Operator Guide
TikTok Shop France opened on 31 March 2025. Commission is 9% of GMV, EPR Pay-on-Behalf runs 0.49% to 1.40%, and ten French EPR streams apply.
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2 Sept 2026How to Sell on TikTok Shop in the Netherlands: 2026 Guide
TikTok Shop Netherlands launched 15 June 2026, charges 9% commission and is seller-fulfilled only: the operator guide to selling there in 2026.
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2 Sept 2026Curated vs open European marketplaces: approval in 2026
Open, curated or invite-only: how 21 European marketplaces actually approve sellers, what DSA Article 30 forces them to demand, and what it costs.
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2 Sept 2026How to Sell on Breuninger Marketplace: 2026 Operator Guide
Breuninger's marketplace is invite-only, documented live in 3 markets, and publishes no commission rate. What approval actually requires, in 2026.
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2 Sept 2026How to Sell on eMAG Marketplace (RO, HU, BG) in 2026
eMAG Marketplace is curated and live in Romania, Hungary and Bulgaria; commission runs 7% to 25%, payouts land twice monthly, and SGR deposit rules bite.
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2 Sept 2026How to Sell on Douglas Marketplace: 2026 Operator Guide
Douglas is curated with no seller sign-up, publishes zero commission rates and is itself the legal seller across just 9 beauty categories in the EU.
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2 Sept 2026How to Sell on Galaxus in 2026: DE and CH Operator Guide
Galaxus is curated, not open: 11 assortment groups, commissions from 1.5% to 20%, no listing fees, and two separate legal regimes for DE and CH.
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14 Jun 2026How to Sell on Decathlon Marketplace 2026: Operator One Guide
A practical 2026 guide to selling on Decathlon Marketplace across Europe. Covers the platform's sport, outdoor and fitness focus, the curated partner application and onboarding flow, multi-country launch logistics across FR/IT/ES/DE/BE/NL/PT/UK and beyond, category restrictions, customer-service and returns standards, and the FBR (Fulfilled by Retailer) options available to third-party sellers. Written for European brands considering Decathlon as a complementary channel alongside generalist marketplaces.
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14 Jun 2026How to sell on Leroy Merlin Marketplace 2026: FR, ES, IT operator guide
A practical 2026 operator guide to selling on Leroy Merlin Marketplace across France, Spain and Italy. Covers the partner approval workflow, DIY and garden category fit, per-market language requirements, French Citeo, Spanish RD 1055/2022, Italian CONAI, GPSR responsible-economic-operator obligations and category restrictions that sit on top of the standard marketplace contract.
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14 Jun 2026How to sell on CDON Sweden and the Nordics in 2026: an operator's guide
A practical 2026 guide to launching on CDON, the pure-play Nordic marketplace headquartered in Sweden. Covers partner-account onboarding, dual SEK + EUR pricing, FTI packaging EPR, WEEE and battery registrations, GPSR documentation, the Swedish-plus-English listing pattern, category fit across electronics, home and broad consumer goods, and the operational realities of fulfilling into the Nordics. Written for brands evaluating CDON as a standalone Nordic channel alongside Amazon SE.
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14 Jun 2026How to Sell on Zalando Partner Program 2026: A Pan-EU Fashion & Beauty Operator Guide
A 2026 operator-level guide to selling on the Zalando Partner Program: how the pan-EU fashion and beauty platform works, the difference between ZFS (Zalando Fulfilment Solutions) and ZDirect, brand approval realities, category eligibility for apparel, beauty and sportswear, return-rate truths, multi-locale storefront mechanics across 25+ countries, and the EPR overlays in France (Refashion) and Sweden (FTI) that brands must hold before they go live.
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14 Jun 2026How to Sell on Amazon UK in 2026: An Operator's Guide
A practical 2026 guide to selling on Amazon.co.uk: why the UK is the single largest marketplace in the EU/UK region, how to handle UK VAT post-Brexit, the new UK packaging EPR (pEPR) regime live from 2025, UKCA and CE dual-recognition after the indefinite extension in August 2023, GPSR exposure for goods crossing into Northern Ireland under the Windsor Framework, FBA UK setup, why GB needs a separate seller account from the EU, and the Northern Ireland VAT special case. Written for brands evaluating or operating a GB launch.
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14 Jun 2026How to Sell on TikTok Shop EU in 2026: Operator Guide
A practical 2026 guide to launching on TikTok Shop across the UK, Germany, France, Italy, Spain, Ireland, and the four newly opened markets, the Netherlands, Belgium, Austria, and Poland. Covers Seller Center onboarding, the content-first commercial model, GPSR and EU consumer-law obligations, fulfilment routes (Shipped by Seller, Fulfilled by TikTok, 3PL), restricted categories, and how LIVE and affiliate shopping fit into the overall channel mix for EU and UK brands.
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14 Jun 2026How to sell on ManoMano France and Germany in 2026: an operator's guide
A practical 2026 guide to launching on ManoMano in France and Germany: partner approval, ManoFulfillment, multi-market expansion across FR/DE/IT/ES/UK/BE, language requirements per locale, EPR registrations (Citeo, LUCID, RD 1055/2022), GPSR readiness, and the category boundaries that determine whether a brand actually fits the marketplace.
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14 Jun 2026How to sell on Cdiscount France in 2026: the Operator One guide
A practical 2026 guide to selling on Cdiscount, France's value-tier marketplace. Covers Cdiscount Pro onboarding, French VAT and AGEC EPR (Citeo packaging + UIN), GPSR, CLogistique fulfilment, French-language listings, and category fit for consumer goods, electronics, home value and DIY. Written by Operator One for brands entering or scaling in France.
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14 Jun 2026How to Sell on Fnac/Darty Marketplace (France): 2026 Operator Guide
A practical 2026 guide to selling on the Fnac/Darty joint marketplace in France: category strengths in books, electronics and home, the partner approval pathway, French-language requirements, French VAT, AGEC EPR obligations (Citeo for packaging, eco-organisme for WEEE), Corepile for batteries, GPSR responsibilities, and the fulfilment realities sellers face when shipping into France.
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14 Jun 2026How to Sell on OTTO Market (DE) in 2026: The Operator's Guide
A 2026 operator's guide to selling on OTTO Market, Germany's second-largest non-food marketplace. Covers the invitation-based partner program, DE-only scope, fashion, home and electronics positioning, German listing requirements, integration via OTTO BFC and middleware, plus the compliance stack: LUCID packaging registration, StEAR for electronics, and GPSR for general product safety. Written for EU and non-EU brands evaluating OTTO as a structured, brand-controlled channel alongside Amazon DE.
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14 Jun 2026How to sell on Shop Apotheke / Redcare Pharmacy in 2026: an operator guide
A 2026 operator's walkthrough of selling on Shop Apotheke / Redcare Pharmacy: how the pan-EU pharmacy and parapharmacy positioning works, what partner approval actually demands for a regulated category, the CE and medical-device evidence you need to assemble, how multi-market listings flow across DE, AT, CH, NL, BE, FR, IT and ES, and how GPSR, cosmetic notification and OTC rules interact with the marketplace's own compliance gates.
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14 Jun 2026How to Sell on MediaMarkt & Saturn (Ceconomy) Marketplace in 2026: Operator Guide
A practical 2026 guide to selling on the Ceconomy marketplace (MediaMarkt + Saturn) across DE, AT, ES, NL, IT, HU, CH and PL. Covers the shared Mirakl platform, the electronics-only category gate, brand approval, German VAT, LUCID, StEAR and BattG obligations for DE/AT, GPSR conformity, and how an EU consumer-electronics seller can stand the operation up cleanly in a few weeks rather than a few quarters.
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14 Jun 2026Merchant of Record vs Distributor vs Marketplace Agency: The Three EU Expansion Models
A factual breakdown of the three commercial models brands use to enter the EU: Merchant of Record (MoR), Distributor, and Marketplace Agency. Covers the legal definition of each, who appears on the consumer invoice, who carries product-safety, VAT, EPR and GDPR liability, who holds the marketplace seller account and Brand Registry, and how the financial models differ (revenue share, wholesale margin, management fee). Aimed at brand operators planning expansion across 27 EU member states, the UK and 100+ marketplaces in 2026.
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10 Jun 2026Operator One footprint: 100+ marketplaces, 28 countries, one compliance stack
Operator One now runs brands across 100+ marketplaces in 28 countries as registered Merchant of Record. A field note on what that footprint actually covers: VAT registrations, EPR streams, GPSR responsible-person service, packaging files, and the operational layer that sits underneath each listing.
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15 Apr 2026O1 Suite Updates: More Control Across Pricing, Finance & Operations
The latest O1 Suite updates improve pricing control, settlement visibility, and replenishment automation, helping brands manage marketplace operations more efficiently across Europe.
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15 Apr 2026VisualForge Explained: Scaling A+ Content Across European Marketplaces
VisualForge introduces a structured approach to A+ content creation across marketplaces. By connecting product data, modular content blocks, and marketplace requirements, it reduces manual work and improves consistency. Designed for multi-marketplace operations, VisualForge helps brands scale content more efficiently while maintaining control over quality and performance.
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12 Mar 2026O1 Suite Explained: Bringing Clarity to European Marketplace Operations
O1 Suite is the environment that supports Operator One’s marketplace operations across Europe. It connects commercial performance, operational processes, and marketplace data into one shared system, helping brands gain clearer visibility across their marketplace activities. In this article and video walkthrough, we show how O1 Suite works and how it helps brands monitor performance, track operational activity, and manage marketplace operations across multiple European platforms.
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4 Mar 2026New in the O1 Suite: Pricing Control, Clearer Shipments, and Better Performance Insights
The January O1 Suite update introduces enhanced pricing management, clearer shipment reconciliation, and improved performance visibility across dashboards and advertising. New pricing workflows simplify multi-market price updates, while the Inbound Incomplete status improves transparency between shipped and received stock. Together with smarter notification controls and operational improvements, these updates reduce manual work and give brands greater control over daily marketplace operations.
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28 Jan 2026O1 Suite Update: Three Powerful New Features to Optimize Your Operations
Discover the latest O1 Suite updates, including external stock location integration and advanced order filtering. Gain full inventory visibility and streamline your order management with new tools built for smarter ecommerce operations.
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28 Jan 2026O1 Suite Update: Three New Features + A Chance to Shape What’s Next
This O1 Suite update introduces three impactful new features: a Returns Dashboard for improved visibility, a Country-Level Price Overview for smarter pricing strategies, and an On-Demand Report Generator for instant, tailored insights. For the first time, users also have the chance to vote on upcoming features, help shape the future of the O1 Suite by sharing what matters most to you.
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21 Jan 2026New release: New Replenishment flow in the O1 Suite!
The latest O1 Suite update launches a fully automated Replenishment Workflow, including demand-driven Purchase Order generation and a new shipment flow that shortens operational cycles. Alongside this, we introduce a dedicated Demand Planning Setup Form and expand the Suite’s core modules, giving brands greater control over stock, logistics, and execution across marketplaces. These enhancements reduce manual work, prevent stock-outs, and enable faster, data-driven growth in Europe.
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21 Jan 2026O1 Suite updates: Buy Box Feature is live, PO order system in progress
The latest O1 Suite update introduces an improved Buy Box module with a guided video walkthrough, expands marketplace access with the addition of About You, and prepares for a major new feature: automated Purchase Order generation. These updates strengthen visibility, speed up execution, and give brands new opportunities to scale across Europe.
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21 Jan 2026Why GTIN Management Defines Marketplace Success in Europe
Correct GTIN/EAN management is essential for marketplace success in Europe. Since the EAN is the European format of the GTIN, it defines how products are identified and displayed across platforms like Amazon EU, bol.com, Kaufland, and Allegro. Using accurate, GS1-approved codes protects content ownership, prevents duplicate or incorrect listings, and supports sustainable cross-border growth.
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30 Oct 2025O1 Suite Update: Advertising Transparency and Smarter Restock Planning Ahead
This O1 Suite update introduces q major development: the new Advertising Dashboard for full transparency into campaign performance. The upcoming Replenishment Portal that will make restock planning smarter and faster. Together, they bring even greater visibility and control to your marketplace operations.
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30 Sept 2025O1 Suite Update: Smarter Product & Marketplace Status
This month’s O1 Suite update introduces two new tools to make catalog management clearer and more efficient. With the new Product Status Data, you can quickly check which items are live or inactive across marketplaces and export the results for reporting. The Marketplace Product Status feature goes a level deeper, showing per-item details with external and channel references, also fully exportable. Together, they give you sharper visibility and control as you scale across Europe.
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16 May 2025Operator One Accelerates Marketplace Growth with New O1 Suite Release
Operator One has launched an upgraded O1 Suite, enhancing marketplace operations with real-time data visibility, cross-border functionality, and a user-friendly interface to support scalable growth. More features are planned to further simplify selling on marketplaces.
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27 Jul 2024Launch of Operator One Suite - revolutionize marketplace sales and operations
Ondrej Hradec, CEO, and Stev van Boekel, Co-Founder, introduce the Operator One Suite, a revolutionary tool for marketplace management. Designed for partners using the Merchant of Record model, this suite offers detailed insights and streamlined operations across multiple platforms like Amazon, Kaufland, and Bol.
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18 Jul 2024Strategies for SMEs: Stef van Boekel on BNR Radio’s "Internationaal Ondernemen"
Stef van Boekel, discusses strategies for SMEs to navigate and succeed in international marketplaces on BNR Radio’s "Internationaal Ondernemen" podcast. Learn key insights on expanding your business globally and overcoming common challenges.
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28 Feb 2024Embracing AI and Social Commerce: O1's Role in the Transforming Marketplace
Delve into the insights from our CEO's article on Emerce where he talks about the future of marketplaces and the impact of AI. Discover how these advancements are shaping online retail, and what this would mean for businesses in Europe. In conclusion, a must-read for industry enthusiasts.
Read article →- 15 Dec 2023
Operator One: Transforming E-commerce in EU - Interview with Stef van Boekel
Operator One, as highlighted in De Ondernemer, offers critical guidance for businesses in online marketplaces. It provides tailored solutions, strategic insights, and innovative tools to navigate the complexities of e-commerce, enhancing sellers' ability to adapt to changing trends.
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28 Nov 2023Maximizing Visibility with Mabaya's Sponsored Ads on European Marketplaces
Mabaya Ads elevates brand profiles on European marketplaces through its sophisticated targeting and data-driven advertising, providing sellers with the tools to boost product visibility, engage effectively with customers, and harness the potential of diverse e-commerce platforms for increased market reach and impact.
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13 Nov 2023Unlock Your Brand's Full Potential in Cross-Border Marketplaces
As Operator One, we offer a complimentary Amazon Market Potential Check, guiding brands in expanding to over 100 EU marketplaces with insights into market dynamics and consumer preferences for successful cross-border e-commerce growth.
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31 Oct 2023Decoding the Marketplace Operator: Your Gateway to Rapid European E-commerce Expansion
Operator One pioneers European cross-border marketplace expansion. Our article explains the marketplace operator model, and explains how brands can expand to 100+ EU marketplaces. Dive in for seamless EU e-commerce success.
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28 Oct 2023Operator One Launches in Benelux: Revolutionizing E-commerce for Sellers Across Europe
Operator One launches in the Benelux, streamlining the online selling process and targeting the challenges faced by 70% of Amazon sellers. From day one, the company expands beyond Amazon, supporting over 100 European marketplaces and simplifying cross-border e-commerce as the legal seller of record.
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