By Operator One Editorial, 14 June 2026, updated 5 October 2026
To sell on Amazon France, you add Amazon.fr to a European Seller Central account on the Professional plan (EUR 39 a month excluding VAT), then clear three French gates: an EPR unique identifier for every French scheme your products fall under, French-language product information, and a French VAT registration if Amazon stores your stock in France. France is one of the five Pan-European FBA storage countries and one of four EU stores with a special-oversize FBA tier, but its local FBA fees are the highest of the large EU stores: EUR 6.01 for a 900 g standard parcel, against EUR 3.44 for Germany-only stock.
Key takeaways
- Amazon France charges EUR 39 a month excluding VAT for the Professional selling plan, or EUR 0.99 excluding VAT per unit sold on the Individual plan, plus referral fees such as 7% for consumer electronics.
- On Amazon France, the FBA fee for a 900 g standard parcel is EUR 6.01 under Amazon's rate card effective 1 July 2026, against EUR 5.15 in Italy, EUR 3.99 in Spain and EUR 3.44 for Germany-only stock.
- Since 1 January 2022, Article L541-10-9 of the French Code de l'environnement has made marketplaces such as Amazon.fr answer for a seller's EPR obligations unless they hold proof of compliance, such as the ADEME unique identifier (one per EPR scheme).
- Amazon France automatically enrols sellers of EPR products who have not submitted a valid unique identifier in its "we pay on your behalf" EPR service, which charges a service fee on top of the eco-contributions.
- France's standard VAT rate is 20%, and a company established outside the EU with no permanent establishment in France must appoint a French tax representative.
- The Triman sorting logo has been mandatory in France since 1 January 2022, and all household packaging sold to French consumers has had to carry Triman and the Info-tri instructions since 9 March 2023.
- Amazon France's FBA Heavy and Bulky programme accepts items up to 300 kg, against 150 kg in Germany, 140 kg in Italy and 120 kg in Spain.
Amazon France at a glance
| Item | Amazon France |
|---|---|
| Store domain | amazon.fr |
| Launch | Store opened August 2000; Marketplace for third-party sellers launched in 2003 |
| Currency | Euro (EUR) |
| Listing language | French (the site also offers English as a display language) |
| Professional selling plan | EUR 39 a month excluding VAT (Individual plan: EUR 0.99 excluding VAT per unit sold) |
| Referral fee examples | Consumer electronics 7%; home products 8% up to EUR 20 and 15% above; beauty, health and personal care 8% up to EUR 10 and 15% above; clothing 5% up to EUR 15, 10% from EUR 15 to EUR 20, 15% above EUR 20; minimum EUR 0.30 per item in most categories |
| FBA | Yes; France is one of five Pan-European FBA storage countries |
| Special-oversize FBA tier | Yes: EUR 24.88 per unit up to 30 kg; Heavy and Bulky up to 300 kg |
| Standard VAT rate | 20% (reduced rates 10%, 5.5% and 2.1%) |
| EPR schemes | Household packaging: Citeo, Adelphe, Léko; household electricals: ecosystem, Ecologic; batteries: ecosystem, Batribox; textiles and footwear: Refashion |
Sources: Amazon.fr seller pricing page (fee changes dated 15 December 2025 and 5 January 2026), Amazon European FBA rate card effective 1 July 2026, Amazon press releases (2000 and 2010), French customs VAT rates page, ADEME EPR scheme pages; as of October 2026.
How to start selling on Amazon France
- Open or extend a European Seller Central account. Amazon.fr runs inside Amazon's single European account, so an existing EU seller adds France rather than registering again. The Professional plan costs EUR 39 a month excluding VAT; above about 40 units a month it is cheaper than the Individual plan's EUR 0.99 per unit.
- Decide where your stock will sit. FBA France, Pan-European FBA, cross-border EFN from another EU country or your own fulfilment: the choice sets your FBA fees and whether you need a French VAT number.
- Settle French VAT before stock reaches France. Register in France if Amazon will store goods there. A seller established outside the EU appoints a French tax representative; an EU seller registers directly with the Foreign Business Tax Department (SIEE).
- Register for each French EPR scheme and collect the unique identifiers. Join an approved eco-organisme for every scheme your products and packaging fall under, obtain one ADEME identifier per scheme and submit each one in Seller Central for the product categories it covers.
- Bring labels and packaging in line with French rules. Add the Triman logo and Info-tri sorting instructions, and French text for the product designation, instructions and warranty.
- Build French-language listings with the GPSR information. Each listing needs the manufacturer's details, the EU responsible person, a product identifier and picture, and safety warnings in French.
- Send inventory and launch with Sponsored Products. Ship to an Amazon fulfilment centre in France or into your Pan-EU network, then run French-keyword Sponsored Products campaigns from day one.
The AGEC unique identifier: France's EPR gate on Amazon.fr
France is the large Amazon EU store where a missing EPR registration costs money at the listing level. Since 1 January 2022, Article L541-10-9 of the Code de l'environnement, introduced by the AGEC anti-waste law, has made a marketplace that sells EPR products for third-party sellers in France responsible for those sellers' EPR obligations, unless it holds proof that each seller has already met them. Holding a valid unique identifier counts as that proof.
The identifier (identifiant unique, IDU, often written UIN in English) comes from ADEME, the French environment agency. ADEME states that every producer subject to a French EPR scheme has needed an IDU for each scheme concerned since 1 January 2022, that each IDU is issued to one producer for one scheme only, and that it confirms the producer's registration in SYDEREP, ADEME's declaration tool. The legal basis is Article L541-10-13 of the Code de l'environnement.
Amazon applies the rule through money rather than a hard block. Amazon.fr automatically enrols any seller of EPR-regulated products who has not submitted a valid IDU in its "Nous Payons en Votre Nom" (we pay on your behalf) EPR service and charges two things: a service fee and the eco-contributions themselves. Amazon shows the amounts only in the seller's EPR dashboard in Seller Central.
The practical result is that a brand can list on Amazon.fr without its own French EPR registrations, but pays Amazon's service fee on top of the eco-contributions for every scheme it has not registered for. For a catalogue that will sell in France for more than a season, registering directly and submitting the IDUs is usually the cleaner path. Our France EPR guide for marketplace sellers covers each scheme, its eco-organismes and the declaration cycle.
Citeo, Triman and Info-tri: French packaging rules
Almost every physical product sold to consumers on Amazon.fr arrives in household packaging, which falls under France's household packaging and graphic papers scheme. ADEME lists three eco-organismes approved for it from 1 January 2025 to 31 December 2029: Citeo, Adelphe and Léko. Household packaging is therefore not a Citeo monopoly.
France also requires a sorting mark. Under Article L541-9-3 of the Code de l'environnement, in force since 1 January 2022, every household product subject to a French EPR scheme, except household glass beverage packaging, must carry a mark telling consumers it is subject to sorting rules: the Triman logo, accompanied by the Info-tri sorting instructions. Decree 2021-835 of 29 June 2021 gave products made or imported before the deadline a sell-through period of no more than six months. For household packaging, Citeo states that packaging made or imported before 9 September 2022 could be sold until 9 March 2023, and that since 9 March 2023 all household packaging must carry Triman and Info-tri, with a limited extension for some older packaging stock.
Batteries, electricals and textiles: the other French EPR streams
Beyond packaging, the French EPR schemes that most often apply to Amazon.fr catalogues are household electrical equipment, batteries and textiles, and each needs its own IDU.
- Household electrical and electronic equipment: ecosystem and Ecologic are approved from 1 January 2022 to 31 December 2027.
- Batteries: Corepile and ecosystem merged in summer 2025, and since 18 August 2025 the approved bodies are ecosystem and Batribox for battery categories 1 to 5 and Recycler Mon Véhicule for category 5 (electric-vehicle traction batteries) only, all approved until 31 December 2030.
- Textiles, household linen and footwear: Refashion is the only approved eco-organisme, from 1 January 2023 to 31 December 2028.
Furniture, toys, DIY and garden goods, sports and leisure articles and chemical products have French EPR schemes of their own. Because ADEME issues each identifier for a single scheme, a catalogue that spans several schemes needs one IDU per scheme on file with Amazon.fr.
French VAT on Amazon.fr: when OSS is enough and when you register
France's standard VAT rate is 20%, with reduced rates of 10%, 5.5% and 2.1%, and for an Amazon.fr seller the deciding question is where the stock sits.
- Stock outside France, seller established in the EU: distance sales of goods to French consumers can be declared through the EU One-Stop Shop (OSS) in the seller's own member state, without a French VAT number.
- Stock in France: FBA France and Pan-EU storage in France both put goods on French soil, and Amazon states that a VAT number is required for each country where goods are stored.
- Seller established outside the EU: the French tax administration states that a company established outside the EU with no permanent establishment in France, whose activity is liable to French VAT, must appoint a tax representative based in France. Companies established in another EU member state are not obliged to appoint one; they register, file and pay with the Foreign Business Tax Department (SIEE).
Plan the French registration before the first Pan-EU transfer into France, and take specific VAT questions to a tax adviser.
French-language listings: the Loi Toubon and GPSR
French is a legal requirement on Amazon.fr, not a marketing choice. Article 2 of Law 94-665 of 4 August 1994, the Loi Toubon, makes French mandatory in the designation, offer, presentation, instructions for use and description of the warranty of any good, product or service, and on invoices and receipts.
The EU General Product Safety Regulation (GPSR), which has applied since 13 December 2024, adds listing content on top. Under its Article 19, an online offer of a consumer product must show at least the manufacturer's name and contact details, the EU responsible person where the manufacturer is not established in the EU, information identifying the product including a picture, and any warning or safety information in a language consumers can easily understand, as determined by the member state, which on Amazon.fr means French. Article 16(1) bars placing a product on the EU market unless an economic operator established in the EU is responsible for it.
Some categories add their own EU rules before the first listing:
- Cosmetics: Regulation (EC) 1223/2009 requires an EU responsible person, a cosmetic product safety report and notification to the European Commission before the product is placed on the market.
- Food contact materials: where specific EU measures apply, Regulation (EC) 1935/2004 requires kitchenware, drinkware and similar articles to be accompanied by a written declaration of compliance.
FBA in France: the highest local fees and the largest oversize limit
Amazon France has the highest local FBA fees of the four large EU stores. Under Amazon's European FBA rate card effective 1 July 2026, fulfilling a 900 g standard parcel sold on Amazon.fr costs EUR 6.01, a 400 g small parcel EUR 5.07 and a 210 g standard envelope EUR 3.33. Since 17 April 2026, Amazon has also added a 1.5% fuel and logistics surcharge to FBA fulfilment fees in France and its other EU stores.
| FBA fee per unit (EUR) | Amazon.fr | Amazon.de (Germany-only stock) | Amazon.it | Amazon.es |
|---|---|---|---|---|
| Standard envelope, up to 210 g | 3.33 | 2.57 | 3.45 | 3.26 |
| Small parcel, up to 400 g | 5.07 | 3.39 | 4.54 | 3.74 |
| Standard parcel, up to 900 g | 6.01 | 3.44 | 5.15 | 3.99 |
| Special oversize, up to 30 kg | 24.88 | 21.30 | 21.70 | 19.93 |
| Special oversize, up to 60 kg | 50.54 | 51.99 | 32.82 | 36.93 |
| Heavy and Bulky maximum unit weight | 300 kg | 150 kg | 140 kg | 120 kg |
Source: Amazon European FBA rate card effective 1 July 2026 (local and Pan-European fees, before the 1.5% surcharge); weight limits from Amazon's Heavy and Bulky programme pages for each store; as of October 2026.
France is one of the five Pan-European FBA storage countries, with Germany, Italy, Spain and Poland, and Amazon's Pan-EU page for France asks sellers to enable storage in at least two of them. Pan-EU charges the local fee in the countries where storage is enabled and cross-border EFN fees elsewhere. Pan-EU products must also have active listings in Germany, France, Italy, Spain and the Netherlands (the Netherlands since 3 September 2026), and in Belgium from 26 February 2027. When a Pan-EU seller sends fewer oversize units into France than it sells there over both the last 150 and the last 30 days, Amazon adds an oversize surcharge of EUR 3.70 per heavy-oversize unit sold in France.
Special oversize, meaning a unit over 31.5 kg, a longest side over 175 cm or a girth over 360 cm, is where France stands apart. Amazon.fr is one of only four EU stores with a special-oversize FBA rate, and its Heavy and Bulky programme accepts items from 31.5 kg up to 300 kg and up to 300 cm long, double the German weight limit. Above 60 kg, the Amazon.fr special-oversize fee rises by EUR 0.49 per kg. The July 2026 rate card publishes local festive peak fees (15 October 2026 to 14 January 2027) only for the UK and for Germany and the Central Europe Programme, so it lists no separate peak rate for local Amazon.fr orders; cross-border EFN orders do carry peak rates in that period.
Current fees for every route are in our guide to Amazon fulfilment options in Europe. Launch visibility on Amazon.fr usually also needs Sponsored Products in French, covered in our Amazon advertising guide for Europe.
Prime on Amazon.fr: Seller Fulfilled Prime requirements
Amazon France offers the Prime badge on seller-fulfilled orders through Seller Fulfilled Prime (Prime expédié par le vendeur), and the entry bar is published. Amazon.fr requires an on-time delivery rate of at least 90%, valid tracking on at least 99% of shipments and an order cancellation rate of 0.5% or less, plus delivery-promise targets by product category and inventory location. New participants first complete a trial period during which the Prime badge is not shown. Amazon charges no extra fee for Seller Fulfilled Prime beyond the standard selling fees, and it handles after-sales customer service for those orders.
France is covered by Amazon's commitments to the European Commission of 20 December 2022, under which Amazon sets non-discriminatory criteria for Prime qualification and lets Prime sellers choose their own carrier. In August 2024, Amazon announced that the fastest 85% of Prime-eligible offers in each store receive the Prime badge, provided delivery takes 4 days or less in France.
Frequently asked questions
Do I need a French VAT number to sell on Amazon France?
Only if your stock is stored in France or another French VAT trigger applies. An EU-established seller shipping from another member state can declare French VAT through the One-Stop Shop, but Amazon states that a VAT number is required for each country where goods are stored, so FBA France or Pan-EU storage in France needs a French registration.
What happens if I sell on Amazon.fr without an EPR unique identifier?
Amazon automatically enrols you in its EPR "we pay on your behalf" service, pays the eco-contributions for you and charges you a service fee plus those contributions. Under Article L541-10-9 of the Code de l'environnement, Amazon.fr carries your EPR obligations unless it holds proof, such as a valid ADEME identifier, that you have met them.
How much does it cost to sell on Amazon France?
The Professional plan costs EUR 39 a month excluding VAT, and Amazon's EU rate card puts most referral fees between 8% and 15%, with a EUR 0.30 minimum per item in most Amazon.fr categories. FBA adds a per-unit fee, for example EUR 6.01 for a 900 g standard parcel under the rate card effective 1 July 2026.
Is the Triman logo mandatory for products sold on Amazon France?
Yes, for household products subject to a French EPR scheme, except household glass beverage packaging. Article L541-9-3 of the Code de l'environnement has required the sorting mark since 1 January 2022, and since 9 March 2023 all household packaging must carry Triman with the Info-tri sorting instructions.
Can I sell heavy or oversize products through FBA in France?
Yes. Amazon.fr is one of four EU stores with a special-oversize FBA rate, from EUR 24.88 per unit up to 30 kg, and its Heavy and Bulky programme accepts items up to 300 kg and 300 cm long.
Do listings on Amazon.fr have to be in French?
Yes. The Loi Toubon makes French mandatory for the designation, presentation, instructions and warranty of goods sold in France, and the GPSR requires safety warnings in a language consumers in France can easily understand.
How Operator One handles Amazon France
Operator One is a Merchant of Record: for a brand without a French entity, Operator One is the legal seller on Amazon.fr, while the brand consigns the stock and receives the revenue. Operator One sells on 100+ marketplaces in 28 countries, including Amazon France, and owns two fulfilment centres, in Germany and the Netherlands; otherwise it uses marketplace logistics such as FBA.
On Amazon.fr, Operator One files OSS and IOSS plus local VAT registrations where it holds stock, registers for French EPR per scheme (EPR registrations are per country and per stream and do not transfer between companies), arranges a local authorised representative in markets that require one, and runs the French-language listings. CE marking, the technical file and the EU Declaration of Conformity stay with the manufacturer. To scope an Amazon France launch, talk to our team.