By Operator One Editorial, 14 June 2026, updated 5 October 2026
To sell on Amazon Ireland, add Amazon.ie to an Amazon Europe Professional account, which costs EUR 39 a month excluding VAT, price in euro, adapt your English listings for an EU store, and choose between FBA stock in Ireland, cross-border EFN from another EU country, or your own shipping. Amazon.ie opened to shoppers on 18 March 2025, and its FBA fees are still promotional in 2026: half the standard rate for stock stored in Ireland. Storing stock in Ireland means an Irish VAT number, and Ireland's standard VAT rate is 23%.
Key takeaways
- Amazon Ireland (Amazon.ie) opened on 18 March 2025, after seller registration opened on 10 December 2024, and Prime launched the same day at EUR 6.99 a month or EUR 69.90 a year.
- The Professional selling plan on Amazon Ireland costs EUR 39 a month excluding VAT; Amazon.ie referral fees mostly run from 8% to 15%, with a minimum of EUR 0.30 per item.
- Amazon Ireland FBA fees are promotional on the July 2026 rate card: 50% off the standard rate for stock stored in Ireland, so a standard parcel up to 900 g costs EUR 2.37 instead of EUR 4.73.
- Ireland is not a Pan-EU storage country, Amazon.ie has no special-oversize FBA rate, and display ads are not available on Amazon.ie.
- Ireland's VAT rates from 1 January 2026 are 23% standard, 13.5% reduced, 9% second reduced and 4.8% for livestock, according to Revenue.
- A distance seller of electrical equipment into Ireland must appoint an Irish authorised representative, and Repak is approved as Ireland's packaging scheme until 2035.
Amazon Ireland at a glance
| Item | Amazon Ireland (October 2026) |
|---|---|
| Store domain | amazon.ie |
| Launch | 18 March 2025 (seller registration from 10 December 2024); Prime from launch day |
| Currency | Euro (EUR) |
| Listing language | English |
| Professional selling plan | EUR 39 per month, excl. VAT (Individual plan: EUR 0.99 per unit sold) |
| Referral fee examples | Consumer Electronics 7%; Beauty, Health and Personal Care 8% up to EUR 10, 15% above; Home Products 8% up to EUR 20, 15% above; Kitchen 15%; minimum EUR 0.30 per item |
| FBA | Yes, from stock stored in Ireland at promotional rates, or by EFN from another EU country. Ireland is not a Pan-EU storage country; Amazon.ie is an optional Pan-EU store |
| Special-oversize FBA tier | No. The July 2026 rate card lists no special-oversize rate for Ireland |
| Standard VAT rate | 23%, reduced rates 13.5% and 9%, livestock 4.8% |
| Packaging, WEEE and battery EPR | Packaging through Repak; electrical equipment and batteries carry producer obligations, and an electrical-equipment distance seller based abroad needs an Irish authorised representative; drinks containers in the Re-turn deposit scheme |
Source: Amazon.ie selling fees, Amazon European FBA Rate Card effective 1 July 2026, Amazon's Amazon.ie launch announcement, Revenue and the Environmental Protection Agency, as of October 2026.
How to start selling on Amazon Ireland
Amazon.ie is one of Amazon's ten European stores and runs on the same Amazon Europe account, so a brand already selling in Germany, France or the Netherlands adds Ireland rather than opening a new account.
- Add Amazon.ie to your Amazon Europe account. Register for the Professional plan at EUR 39 a month excluding VAT, or switch on Ireland in an existing European account, and price in euro.
- Pick the fulfilment route. Send FBA stock to Ireland for the promotional local rate, fulfil Amazon.ie orders by EFN from stock in another EU country, or ship orders yourself.
- Register for Irish VAT if stock will sit in Ireland. Amazon requires a VAT number in each country where goods are stored; without Irish stock, Irish VAT on cross-border sales can be declared through the EU One-Stop Shop.
- Arrange Irish EPR. Join Repak for packaging; for electrical equipment, meet the producer obligations and appoint an Irish authorised representative if you sell from abroad; batteries carry their own producer obligations.
- Adapt English listings for an EU store. Reuse English content, but make sure the manufacturer, EU responsible person and safety information meet the General Product Safety Regulation, and set euro prices that hold up against Amazon.co.uk.
- Launch Sponsored Products in euro. Amazon.ie bids run from EUR 0.02 and the minimum daily budget is EUR 1; plan without display ads, which Amazon.ie does not offer.
What launched in March 2025
Amazon.ie opened on 18 March 2025 with more than 200 million products, euro pricing and, in Amazon's words, products shown "without additional customs charges". Prime launched the same day at EUR 6.99 a month or EUR 69.90 a year, and Amazon cancelled and refunded the Amazon.co.uk Prime memberships of Irish customers who switched. Amazon offers One-Day Delivery on millions of products in Ireland, built on its first Irish fulfilment centre, opened in Dublin in 2022, and a five-year delivery agreement with An Post.
Sellers were invited in first. Amazon opened seller registration for Amazon.ie on 10 December 2024, noting that over 1,000 Irish small businesses already sold more than 5.5 million products on Amazon, with home, beauty, grocery, and health and personal care the most popular categories. Amazon.ie is a separate store, but not a separate account: Amazon counts it among its ten European stores, nine of them in the EU, reachable from one Amazon Europe account.
What Amazon Ireland costs in 2026
On Amazon Ireland the Professional plan costs EUR 39 a month excluding VAT, the Individual plan costs EUR 0.99 per unit sold, and Amazon.ie states that most referral fees fall between 8% and 15% of the total sales price, with a minimum of EUR 0.30 per item in most categories.
Amazon.ie sets its tier breaks in euro at low price points. Beauty, Health and Personal Care costs 8% for products up to EUR 10 and 15% above. Home Products costs 8% up to EUR 20 and 15% above. Clothing and accessories cost 5% up to EUR 15, 10% between EUR 15 and EUR 20, and 15% above. Consumer Electronics costs 7%, and Kitchen, and Sports and Outdoors, cost 15%. When you refund an order, Amazon.ie keeps a refund administration fee of EUR 5 or 20% of the referral fee, whichever is lower.
FBA on Amazon.ie: promotional fees in 2026
Amazon's July 2026 FBA rate card gives Ireland its own fee page. FBA in Ireland fulfils Amazon.ie orders from inventory stored in Ireland at the Irish local and Pan-European rate, while the European Fulfilment Network fulfils Amazon.ie orders from stock in other EU countries at the Irish EFN rate. Both are promotional: 50% off the standard local rate and an average 45% off the standard EFN rate. Amazon says the promotional rates have applied since 2025 and that it may adjust fees with 30 days' notice.
| Size tier (shipping weight) | Stock in Ireland, standard | Stock in Ireland, promotional | EFN, standard | EFN, promotional |
|---|---|---|---|---|
| Standard envelope, up to 210 g | EUR 1.87 | EUR 0.94 | EUR 5.41 | EUR 2.33 |
| Small parcel, up to 400 g | EUR 3.36 | EUR 1.68 | EUR 7.05 | EUR 4.03 |
| Standard parcel, up to 900 g | EUR 4.73 | EUR 2.37 | EUR 9.19 | EUR 5.94 |
| Standard parcel, up to 2.9 kg | EUR 7.00 | EUR 3.50 | EUR 13.42 | EUR 7.60 |
| Large oversize, up to 31.5 kg | EUR 13.60 | EUR 6.80 | EUR 39.50 | EUR 20.74 |
| Special oversize (over 31.5 kg, over 175 cm or girth over 360 cm) | No rate | No rate | No rate | No rate |
Source: Amazon European FBA Rate Card, Ireland domestic FBA, Pan-European and EFN fees per unit sold on Amazon.ie, effective 1 July 2026, as of October 2026. Fees exclude the 1.5% fuel and logistics surcharge applied since 17 April 2026.
Four other Irish rules sit on the same card. Low-Price FBA rates apply on Amazon.ie to products priced at EUR 20 or less including VAT in most categories, and EUR 12 or less in Beauty, Health and Personal Care, Kitchen, Grocery and a few others. Amazon's Pan-EU low-inventory fee does not apply to Ireland. Ireland has no special-oversize rate, and FBA Heavy and Bulky runs only in Germany, France, Italy and Spain among EU stores, so items above those limits need seller fulfilment. And the card prices Remote Fulfilment between the UK and Ireland, for sellers who keep stock in UK fulfilment centres: EUR 3.41 per unit for a standard parcel up to 900 g. Our guide to Amazon fulfilment options in Europe compares the routes across all EU stores.
Ireland is not one of the five Pan-European FBA storage countries (Germany, France, Italy, Spain and Poland), and Amazon lists Amazon.ie, with Amazon.se and Amazon.pl, as an optional store within Pan-EU.
Irish VAT: when Amazon.ie means an Irish VAT number
Ireland's VAT rates from 1 January 2026 are 23% standard, 13.5% reduced, 9% second reduced and 4.8% for livestock, according to Revenue's current VAT rates table. Three situations cover most Amazon.ie sellers:
- Stock in Ireland: Amazon states that a VAT number is required for each country where goods are stored, so FBA stock in an Irish fulfilment centre means registering for Irish VAT with Revenue.
- Stock elsewhere in the EU: under the EU One-Stop Shop rules, a sale shipped to an Irish consumer is taxed in Ireland, where the transport ends, and the seller can declare that Irish VAT through the One-Stop Shop of the member state where it is identified. The EUR 10,000 EU-wide threshold for keeping home-country VAT applies only to a seller established in a single member state.
- Seller established outside the EU: under Revenue's deemed supplier rule, an online marketplace that facilitates a sale of goods within the EU by a seller established outside the EU to a consumer is treated as the supplier and collects and remits the VAT, whatever the value.
An Irish-established seller, or one established elsewhere in the EU, remains responsible for its own VAT on Amazon.ie sales. Specific questions about your entity belong with a tax adviser.
Amazon.ie next to Amazon.co.uk
The UK left Amazon's EU fulfilment network on 1 January 2021: Amazon's rate card states that since then it cannot fulfil standard FBA orders across the UK-EU border, which is why Remote Fulfilment exists as a separate, priced programme. For Irish shoppers who bought on Amazon.co.uk for years, Amazon.ie offers euro prices without additional customs charges and a local Prime membership; for sellers, it is a separate EU store with its own fees, VAT position and product rules.
Three points follow for brands that already sell on Amazon.co.uk:
- English content transfers, compliance does not. Listings can reuse English copy, but a UK manufacturer counts as outside the EU, so Amazon.ie offers need an EU responsible person under Article 16 of the General Product Safety Regulation, Regulation (EU) 2023/988, which has applied since 13 December 2024.
- Price against both stores. Irish shoppers know Amazon.co.uk prices; an Amazon.ie price in euro has to make sense next to the sterling equivalent.
- Treat stock as two pools. UK stock serves Amazon.ie only through Remote Fulfilment; Irish or other EU stock serves Amazon.ie through local FBA or EFN.
On categories, Amazon's launch-period figures point to where Irish sellers already succeed: home, beauty, grocery, and health and personal care. Dabur is one example of a personal-care brand that scaled cleanly across Amazon EU storefronts by leading with compliance documentation rather than promotional spend. Large items are harder, because Amazon.ie has no special-oversize FBA rate.
Packaging, electronics and drinks containers in Ireland
Ireland runs producer responsibility per stream, and three regimes matter most to Amazon.ie sellers.
- Packaging: Repak operates Ireland's extended producer responsibility scheme for packaging under a ministerial approval that runs until 2035, announced by the Department of Climate, Energy and the Environment on 16 January 2026. Repak charges producers fees for packaging placed on the market, with higher fees for materials that are harder to recycle.
- Electrical equipment and batteries: the Environmental Protection Agency treats a distance seller supplying electrical equipment from abroad directly to users in Ireland as a producer, and a producer based outside Ireland must appoint an authorised representative in Ireland. Distance sellers must also take back waste equipment and batteries free of charge, provide a return address in Ireland and show visible environmental management costs (vEMCs) wherever the price of electrical equipment is shown.
- Drinks containers: Ireland's Deposit Return Scheme has applied since 1 February 2024 to plastic bottles and aluminium cans, with a deposit of 15 cents on containers from 150 ml to 500 ml and 25 cents on containers from 500 ml to 3 litres, run by Re-turn.
Advertising on Amazon.ie
Sponsored Products on Amazon.ie is billed in euro, with bids from EUR 0.02 to EUR 1,000 and a minimum daily budget of EUR 1. Display ads, which Amazon offers in Germany, France, Italy, Spain, the Netherlands, Sweden, Poland and Belgium, are not available on Amazon.ie, so plan Irish campaigns around Sponsored Products. Our Amazon advertising guide for Europe covers formats, bids and attribution across the EU stores, and the Amazon Ireland marketplace page summarises the store.
Frequently asked questions
When did Amazon.ie launch?
Amazon.ie opened to shoppers on 18 March 2025, with Prime at EUR 6.99 a month from launch day. Amazon had opened seller registration for the store on 10 December 2024.
How much does it cost to sell on Amazon.ie?
The Professional plan on Amazon.ie costs EUR 39 a month excluding VAT, plus a referral fee per sale that mostly runs from 8% to 15% with a minimum of EUR 0.30. FBA fees for stock stored in Ireland are 50% below the standard rate under Amazon's promotional pricing.
Do I need an Irish VAT number to sell on Amazon.ie?
You need one if your stock is stored in Ireland, because Amazon states that a VAT number is required for each country where goods are stored. Without Irish stock, cross-border sales to Irish consumers can generally be declared through the EU One-Stop Shop at Ireland's 23% standard rate.
Can I fulfil Amazon.ie orders from my Amazon.co.uk stock?
Only through Remote Fulfilment, which Amazon's rate card prices at EUR 3.41 for a standard parcel up to 900 g. Since 1 January 2021 Amazon has not fulfilled standard FBA orders across the UK-EU border.
Are display ads available on Amazon.ie?
No. Amazon's advertising limits list display ads as not available on Amazon.ie, while Sponsored Products runs with bids from EUR 0.02 to EUR 1,000.
How Operator One runs Amazon Ireland for brands
Operator One is a Merchant of Record: it is the legal seller on Amazon.ie, the brand consigns the stock and receives the revenue, and CE marking and the technical file stay with the manufacturer. Operator One files OSS and IOSS plus a local Irish VAT registration where it holds stock in Ireland, registers EPR per country and per stream with a local authorised representative where a market requires one, and runs English listings for the EU store and the day-to-day Seller Central operation. A brand entering Ireland therefore does so on the same compliance footing as its existing EU storefronts, without standing up a new entity; our Merchant of Record service explains the model. Operator One operates on 100+ marketplaces in 28 countries, from its own fulfilment centres in Germany and the Netherlands and through marketplace logistics such as FBA. To plan an Amazon.ie launch, book a call with our team.