By Operator One Editorial, 14 June 2026, updated 5 October 2026
To sell on Amazon Poland, open or extend an Amazon Europe Professional selling account, list in Polish with prices in PLN, and pick a fulfilment route: FBA stock in Poland, cross-border fulfilment from another EU country, or shipping orders yourself. The Professional plan on Amazon.pl costs PLN 165.91 a month excluding VAT, and several Amazon.pl referral fees sit below the rates of Amazon's euro stores. Before the first sale, settle Polish VAT if stock will sit in Poland, register in BDO for packaging, and load the EU product safety data Amazon checks at listing.
Key takeaways
- Amazon Poland (Amazon.pl) launched on 2 March 2021, and Amazon Prime followed on 12 October 2021 at PLN 49 a year at launch.
- The Professional selling plan on Amazon Poland costs PLN 165.91 a month excluding VAT; new sellers who register through amazon.pl pay no subscription for 6 months and no referral fees on Amazon.pl sales for 6 months.
- Amazon Poland charges a 5% referral fee on Consumer Electronics, against 7% on Amazon.se and Amazon.ie, with a minimum referral fee of PLN 1 per item.
- Poland is one of five Pan-European FBA storage countries (Germany, France, Italy, Spain and Poland), and Polish fulfilment centres also serve Amazon.de through the Central Europe Programme, which saves at least EUR 0.26 per unit.
- Amazon's July 2026 FBA rate card has no special-oversize rate for Poland, and FBA storage in Poland is billed in euro: EUR 27.54 per cubic metre per month for standard-size goods outside clothing, footwear and bags from January to September.
- Poland's standard VAT rate is 23%, with reduced rates of 8% and 5%; the BDO register fee is PLN 200 for micro-entrepreneurs and PLN 800 for other businesses.
- Sponsored Products bids on Amazon Poland run from PLN 0.04 to PLN 2,000 per click, with a minimum daily budget of PLN 2.
Amazon Poland at a glance
| Item | Amazon Poland (October 2026) |
|---|---|
| Store domain | amazon.pl |
| Launch | 2 March 2021; Prime from 12 October 2021 |
| Currency | Polish zloty (PLN) |
| Listing language | Polish |
| Professional selling plan | PLN 165.91 per month, excl. VAT (Individual plan: PLN 4 per unit sold) |
| Referral fee examples | Consumer Electronics 5%; Beauty 4% up to PLN 40, 6% above; Home Products 8% up to PLN 85, 10% above; Kitchen 10%; Sports and Outdoors 10%; minimum PLN 1 per item |
| FBA | Yes. Poland is a Pan-EU storage country and part of the Central Europe Programme (Germany, Poland, Czech Republic) |
| Special-oversize FBA tier | No. The July 2026 rate card lists no special-oversize rate for Poland |
| Standard VAT rate | 23%, reduced rates 8% and 5% |
| Packaging, WEEE and battery EPR | BDO register for packaging, packaged products, electrical equipment and batteries; registration and annual fee PLN 200 (micro) or PLN 800 |
Source: Amazon.pl selling fees, Amazon European FBA Rate Card effective 1 July 2026, Amazon's Amazon.pl launch release, podatki.gov.pl and BDO fees, as of October 2026.
How to start selling on Amazon Poland
Amazon Poland is reached through the same Amazon Europe account that serves Amazon's ten European stores, so the work is in the decisions around the account, not the account itself.
- Open or extend your Amazon Europe account. Register for the Professional plan at PLN 165.91 a month excluding VAT, or switch on Amazon.pl in an existing European account; new sellers who start registration on amazon.pl should check the six-month fee promotion first.
- Choose how Polish orders will be fulfilled. Decide between Pan-European FBA with storage in Poland, the Central Europe Programme, the European Fulfilment Network from another EU country, or shipping orders yourself.
- Settle VAT for that route. Amazon states that a VAT number is required for each country where goods are stored, so stock in a Polish fulfilment centre means a Polish VAT number.
- Register in BDO and check your EPR streams. Packaging, electrical equipment and batteries each carry obligations in Poland, and the BDO registration number has to appear on invoices.
- Prepare product safety data and Polish listings. Load the manufacturer and EU responsible person details required by the General Product Safety Regulation, then write Polish titles, bullet points and search terms.
- Launch with Sponsored Products in PLN. Start with exact-match Polish keywords; Amazon.pl bids run from PLN 0.04 and the minimum daily budget is PLN 2.
What Amazon Poland costs in 2026
On Amazon Poland the Professional selling plan costs PLN 165.91 a month excluding VAT, and the Individual plan costs PLN 4 per unit sold. Amazon.pl states that most of its referral fees fall between 8% and 15%, charged on the total sales price including delivery and gift wrapping, with a minimum referral fee of PLN 1 per item in most categories.
Several Amazon.pl categories are priced below Amazon's euro and krona stores. Consumer Electronics costs 5% on Amazon.pl, against 7% on Amazon.se and Amazon.ie. Beauty costs 4% up to PLN 40 and 6% above on Amazon.pl, while Health and Personal Care costs 2.5% up to PLN 40 and 8% above. Kitchen costs 10% on Amazon.pl against 15% on Amazon.ie, and Computers cost 3% on the part of the price up to PLN 2,000 and 1.5% above it.
Amazon's 2026 fee round, which took effect in stages on 15 December 2025 and 5 January 2026, also reached Poland: clothing and accessories on Amazon.pl now cost 5% for items up to PLN 65 and 10% above, and Home Products, a new category, costs 8% for items up to PLN 85 and 10% above. The Low-Price FBA rates apply on Amazon.pl to products priced at PLN 85 or less including VAT in most categories, and PLN 55 or less in Beauty, Health and Personal Care, Kitchen, Grocery and a few others.
The Amazon.pl new-seller promotion
Amazon.pl runs a fee promotion for new sellers who register through sell.amazon.pl or sellercentral.amazon.pl. Under the promotion terms, in force since 12 August 2024, a qualifying seller pays no Professional plan subscription for the first 6 months from the month its first offer goes live, and a separate 100% referral fee discount applies for 6 months to sales on Amazon.pl only. The seller must complete registration and list a live offer within 60 days, and sellers who started registration in another Amazon store do not qualify. Amazon says the subscription waiver alone saves PLN 995 excluding VAT; sales in other European stores pay standard fees from day one.
FBA in Poland: Pan-EU storage, the Central Europe Programme and EFN
Poland is one of the five countries where Amazon stores Pan-European FBA stock. Amazon's Pan-European FBA page for Amazon.pl asks sellers to enable storage in at least two of Germany, France, Italy, Spain or Poland, and to list the same SKU in Germany, France, Italy, Spain and the Netherlands. The Netherlands listing has been mandatory since 3 September 2026, Belgium follows on 26 February 2027, and Amazon.pl itself remains an optional store in Pan-EU alongside Amazon.se and Amazon.ie.
Poland also carries German demand. Through the Central Europe Programme, Amazon stores German FBA stock in Poland and the Czech Republic, and units sold in Germany from Poland are charged the German domestic fee. Sellers with German stock who stay out of the programme pay an extra EUR 0.26 or PLN 1.15 per unit shipped from German fulfilment centres. Amazon warns that storage in Poland and the Czech Republic triggers VAT obligations and Intrastat reporting, and some categories cannot ship from those two countries.
The third route is the European Fulfilment Network, where stock in one EU country fulfils Amazon.pl orders at cross-border rates; Amazon says a VAT number is generally not required in the destination store. Our guide to Amazon fulfilment options in Europe compares the fees of each route.
Four Polish details from the July 2026 FBA rate card matter for planning:
- FBA storage in Poland is charged in euro, at EUR 27.54 per cubic metre per month for standard-size goods outside clothing, footwear and bags from January to September and EUR 52.20 from October to December; clothing and footwear cost EUR 19.99 and EUR 29.23.
- Amazon's Pan-EU low-inventory fee does not apply to Poland.
- The rate card has no special-oversize rate for Poland, and FBA Heavy and Bulky runs only in Germany, France, Italy and Spain among EU stores, so items over 31.5 kg, longer than 175 cm or with a girth over 360 cm need seller fulfilment into Poland.
- A 1.5% fuel and logistics surcharge has applied to FBA fulfilment fees in Poland, as in nine other European stores, since 17 April 2026.
The rate card prints Poland's local fulfilment fees in a column labelled PLN whose values read like euro amounts, so check the exact fee for your size tier in the Seller Central revenue calculator before you price.
Polish VAT: when stock in Poland means a Polish VAT number
Poland's standard VAT rate is 23%, in force since 1 January 2011, with reduced rates of 8% and 5% for listed goods and services, according to the Polish Ministry of Finance at podatki.gov.pl. Two situations cover most Amazon.pl sellers:
- Stock in Poland: Amazon states that a VAT number is required for each country where goods are stored, so Pan-EU storage in Poland or the Central Europe Programme means a Polish VAT registration.
- Stock elsewhere in the EU: under the EU One-Stop Shop rules, a cross-border B2C sale to a Polish consumer is taxed where the transport ends, and the seller can declare that Polish VAT through the One-Stop Shop of the member state where it is identified. The EUR 10,000 EU-wide threshold for keeping home-country VAT applies only to a seller established in a single member state.
Storage location, not the store where the customer buys, drives the registration. Specific questions about your entity belong with a tax adviser.
BDO: Poland's register for packaging, electronics and batteries
BDO, the Baza danych o produktach i opakowaniach oraz o gospodarce odpadami, is Poland's national register for products, packaging and waste management. Under the BDO fee rules, businesses that place packaged products, packaging, electrical and electronic equipment, batteries, tyres, lubricating oils or vehicles on the Polish market pay a registration fee and then an annual fee of PLN 200 for micro-entrepreneurs and PLN 800 for other businesses. The annual fee is due by the end of February for the year, and is not charged in the year the registration fee was paid.
The BDO registration number must appear on documents tied to the registered activity, including VAT invoices and receipts. Registration is separate from discharging the recycling obligation itself, which runs per stream: packaging, electrical equipment and batteries each have their own reporting and recovery rules.
The EU Packaging and Packaging Waste Regulation, Regulation (EU) 2025/40, has applied since 12 August 2026. Its Article 45(3) requires a producer that sells packaged products directly to end users in another member state to appoint an authorised representative there by written mandate, and Article 45(4) requires online platforms to collect producers' registration numbers before letting them sell to consumers. Our Poland BDO guide covers the registration route for non-resident sellers, the deadlines and the planned Polish packaging reform.
Product safety and Polish-language listings
The General Product Safety Regulation, Regulation (EU) 2023/988, has applied since 13 December 2024 and is enforced on Amazon.pl like every EU store. Article 16 bars a consumer product from the market unless an economic operator established in the EU is responsible for it, and Article 19 requires every online offer to show the manufacturer's name and postal and electronic address, the EU responsible person where the manufacturer is outside the EU, product identification with a picture, and the warnings and safety information that go with the product.
Amazon.pl launched with Polish customer service, and Polish shoppers search in Polish. Amazon's International Listing Builder can create and translate offers from a source store, but titles, bullet points and backend search terms work best when written and keyword-researched in Polish rather than carried over from German or English. One category rule catches first-time entrants: food supplements need a notification to Poland's Chief Sanitary Inspectorate (GIS), with a Polish label template, before they are first placed on the Polish market.
Advertising and Prime on Amazon Poland
Sponsored Products on Amazon.pl is billed in PLN, with bids from PLN 0.04 to PLN 2,000 and a minimum daily budget of PLN 2. Display ads are also available in Poland. The Polish keyword research done for listings feeds the campaigns directly; our Amazon advertising guide for Europe covers formats, bid ranges and attribution across the EU stores.
Prime on Amazon.pl is open to FBA offers and, under the commitments Amazon gave the European Commission, to seller-fulfilled offers in Poland that meet Amazon's Prime criteria with any carrier that passes tracking to Amazon. Prime Big Deal Days on 6 and 7 October 2026 includes Poland.
Amazon.pl next to Allegro
Allegro is the local leader in Polish e-commerce, and Amazon.pl is the second channel for most brands rather than the first. Allegro has the deeper local catalogue and seller base, while Amazon.pl suits brands Polish shoppers already know from Amazon's German or other European stores and brands that are already on Pan-EU FBA and can switch Amazon.pl on without new stock.
Amazon.pl tends to fit:
- International branded goods that Polish buyers already recognise from cross-border Amazon shopping.
- Beauty, supplements, consumer electronics and pet products, where review depth and Prime delivery weigh more than price, and where Amazon.pl's lower referral fees help margins.
- Sellers already storing stock in Poland through Pan-EU or the Central Europe Programme.
Allegro tends to fit price-led categories, generic goods and heavy or bulky items, where Amazon.pl has no special-oversize FBA option. For most brands the answer is both, sequenced; our guide to selling on Allegro in Poland covers the other half of the plan, and the Amazon Poland marketplace page summarises the store.
Frequently asked questions
Do I need a separate seller account for Amazon Poland?
No. One Amazon Europe selling account reaches Amazon's ten European stores, including Amazon.pl, and the Professional plan for Amazon.pl costs PLN 165.91 a month excluding VAT.
How much does it cost to sell on Amazon.pl?
Amazon.pl charges PLN 165.91 a month excluding VAT for the Professional plan plus a referral fee per sale, mostly 8% to 15% and as low as 5% for Consumer Electronics. New sellers who register through amazon.pl pay no subscription and no Amazon.pl referral fees for their first 6 months.
Do I need a Polish VAT number to sell on Amazon.pl?
You need one if your stock is stored in Poland, because Amazon states that a VAT number is required for each country where goods are stored. Without Polish stock, cross-border sales to Polish consumers can generally be declared through the EU One-Stop Shop at Poland's 23% standard rate.
Do I need BDO registration to sell on Amazon Poland?
Businesses that place packaged products, electrical equipment or batteries on the Polish market must register in BDO, at PLN 200 a year for micro-entrepreneurs and PLN 800 for others. Since 12 August 2026, the EU packaging regulation also requires a producer established in another member state to appoint an authorised representative in Poland.
Can FBA stock in Poland serve Amazon.de?
Yes. Through the Central Europe Programme, Amazon stores German FBA stock in Poland and the Czech Republic, and units sold in Germany from Poland are charged the German domestic fee. Sellers who opt out pay an extra EUR 0.26 or PLN 1.15 per unit shipped from German fulfilment centres.
How Operator One runs Amazon Poland for brands
Operator One is a Merchant of Record: it is the legal seller on Amazon.pl, the brand consigns the stock and receives the revenue, and CE marking and the technical file stay with the manufacturer. Operator One files OSS and IOSS plus local VAT registrations where it holds stock, registers EPR, including BDO, per country and per stream with a local authorised representative where a market requires one, and runs Polish-language listings and FBA operations, including for brands like Dabur where Poland sits inside a wider Pan-EU rollout. It operates on 100+ marketplaces in 28 countries, from its own fulfilment centres in Germany and the Netherlands and through marketplace logistics such as FBA. To plan an Amazon.pl launch alongside Allegro, book a call with our team.