By Operator One Editorial, 5 October 2026
Selling on Kaufland in October 2026 means one registration for eight live marketplace storefronts (Germany, Austria, the Czech Republic, Slovakia, Poland, France, Italy and the Netherlands), a monthly basic fee of €39.95 or €59.95 plus VAT, and commission of 4% to 16% depending on category and storefront. Kaufland has announced Spain as a ninth storefront, but Kaufland.es was not yet open to shoppers on 5 October 2026. Every Kaufland order is shipped by the seller or the seller's logistics partner, because Kaufland ended Fulfilment by Kaufland on 28 February 2025.
Key takeaways
- Kaufland has 8 live marketplace storefronts in October 2026; Kaufland.nl opened on 8 September 2026 and Kaufland.es is announced but not yet live.
- Kaufland charges a monthly basic fee of €39.95 (Basic) or €59.95 (Plus), plus VAT, and one fee covers every Kaufland storefront.
- Kaufland commission runs from 7% to 16% by category on every storefront except Kaufland.pl, where it runs from 4% to 12%.
- Kaufland terminated Fulfilment by Kaufland (FBK) on 28 February 2025, so sellers ship orders themselves or through a 3PL.
- Kaufland requires sellers to answer 100% of customer tickets within 48 hours and to keep seller-related cancellations below 1% a month.
- Kaufland's Plus plan includes a €30 monthly credit for Sponsored Product Ads, where the minimum bid is €0.01 per click.
Which Kaufland storefronts are live in October 2026
Kaufland runs eight live marketplace storefronts in October 2026, and one Kaufland Global Marketplace registration gives access to all of them. Kaufland calls Kaufland Global Marketplace its own, self-developed all-in-one solution, and states that activating an additional storefront is included in the monthly basic fee. Kaufland opened Kaufland.nl on 8 September 2026 with around 3,000 sellers on board, and said in the same release that Spain would follow shortly. On 5 October 2026, kaufland.es still redirected to Kaufland's corporate country page rather than a marketplace.
| Kaufland storefront | Live for shoppers since | Currency | Language | Open to sellers from other EU countries |
|---|---|---|---|---|
| Kaufland.de (Germany) | 2021 | Euro | German | Yes |
| Kaufland.sk (Slovakia) | 15 February 2023 | Euro | Slovak | Yes |
| Kaufland.cz (Czech Republic) | 12 April 2023 | Czech koruna | Czech | Yes |
| Kaufland.pl (Poland) | 7 August 2024 | Polish zloty | Polish | Yes |
| Kaufland.at (Austria) | 4 September 2024 | Euro | German | Yes |
| Kaufland.fr (France) | 12 August 2025 | Euro | French | Yes |
| Kaufland.it (Italy) | 2 September 2025 | Euro | Italian | Yes |
| Kaufland.nl (Netherlands) | 8 September 2026 | Euro | Dutch | Yes |
| Kaufland.es (Spain) | Announced, not live on 5 October 2026 | Euro | Spanish | Seller onboarding visible in the Seller Portal; no shoppers yet |
Source: Kaufland press releases of 15 February 2023, 12 April 2023, 15 July 2024, 12 August 2025, 2 September 2025, 25 March 2026 and 8 September 2026, Kaufland Global Marketplace conditions and registration pages; as of October 2026.
Kaufland puts its network at 220 million potential online customers, more than 6,400 categories and 15,000 sellers. Kaufland requires product data, customer communication and legal texts in each storefront's national language, and offers free automated translation of product data, customer tickets and legal texts in the Seller Portal.
Kaufland fees in 2026: monthly basic fee and commission
Kaufland charges a monthly basic fee plus a commission on each sale, and its conditions page (updated 2 September 2026) lists no other mandatory charge. Kaufland charges the basic fee in the currency of the sales channel the seller picks, so Kaufland.cz bills in Czech koruna and Kaufland.pl in Polish zloty.
| Kaufland plan | Monthly fee, plus VAT | On Kaufland.cz | On Kaufland.pl | Sponsored Product Ads credit |
|---|---|---|---|---|
| Basic | €39.95 | 990 Kč | 175 zł | None |
| Plus | €59.95 | 1,500 Kč | 260 zł | €30 a month (750 Kč or 130 zł) |
Source: Kaufland Global Marketplace conditions page, updated 2 September 2026; as of October 2026.
Kaufland lets sellers switch plans monthly: an upgrade takes effect immediately and a downgrade four weeks after the request. Kaufland calculates commission "on the gross sales price, including delivery charges, plus VAT", and only on actual sales, not on returns or cancellations.
| Kaufland category | DE, AT, CZ, SK, FR, IT, NL, ES | PL |
|---|---|---|
| Computers, consumer electronics, robotic vacuum cleaners, tyres, rims | 7% | 4% |
| Household electronics (large appliances) | 7% | 7% |
| Tools and garden tools | 10% | 7% |
| Perfume | 10% | 8% |
| Small appliances, computer and electronics accessories, bicycles and e-bikes | 13% | 7% |
| Personal care and health, cars and motorbikes | 13% | 8% |
| DIY | 13% | 9% |
| Furniture and home, lighting, sport and outdoor, baby, toys, groceries | 13% | 10% |
| Media (books, CDs, DVDs, vinyl) | 13% + €0.70 per item | 9% + 3 zł per item |
| Garden | 14% | 9% |
| Kitchen and household, clothing, footwear, pet supplies, mattresses | 14% | 10% |
| Jewellery | 16% | 12% |
| All other categories | 13% | 10% |
Source: Kaufland Global Marketplace conditions page, updated 2 September 2026 (category names shortened); as of October 2026. Kaufland already lists Kaufland.es in the first column, although Spain was not yet live on 5 October 2026.
Kaufland also sells optional services. Kaufland vouchers are free to create and cost €0.49 per redemption for products under €100 and €0.99 from €100. Kaufland's EPR Service costs €1.90 a month per product category covered, charged only in months with sales in that category, plus the statutory fees passed on without a surcharge, and runs on Kaufland.fr and Kaufland.it, with Spain listed for late summer 2026.
What Kaufland requires before you can sell
Kaufland only accepts traders, and every product needs an official EAN (GTIN). Kaufland's seller registration page sets out the other requirements:
- Company documents: for a company, an ID copy for every company representative, a commercial register extract and proof of the shareholding structure (sole traders verify their ID via IDnow), plus details of each beneficial owner under German anti-money-laundering rules.
- Tax: EU sellers enter an OSS number, or a country-specific VAT ID for each Kaufland sales channel if they do not use the OSS; non-EU sellers must register for VAT in every country they sell to.
- EPR numbers: Kaufland makes packaging registration numbers mandatory on Kaufland.de, Kaufland.pl, Kaufland.fr and Kaufland.es, with other categories depending on the product; Kaufland.at, Kaufland.cz, Kaufland.sk, Kaufland.it and Kaufland.nl currently ask for no EPR numbers.
- Product safety: CE-marked products made outside the EU need a responsible person in the EU recorded in the Seller Portal.
- Shipping and returns: the seller ships to the end customer, and the returns address must be inside the EU.
How to apply and onboard on Kaufland
Kaufland onboarding runs entirely in the Seller Portal, and a storefront only goes live when the seller publishes it. Kaufland's expansion guide and registration page describe these steps:
- Check the requirements. Confirm you are a trader, have an EAN for every product and a returns address in the EU, and do not sell prohibited items.
- Register and choose a plan. Register once as a Kaufland seller, pick Basic or Plus, and upload the identity, company and beneficial owner documents for your legal form.
- Add tax and EPR details. Enter your OSS number or a VAT ID per sales channel, and upload EPR registration numbers for the storefronts that require them.
- Create a shipping group. Add each destination country as a region with its own shipping cost and transport time.
- Create offers and translate product data. Offers match to products by EAN and carry their own price, delivery time and condition per storefront; switch on free translation if you lack local data.
- Add legal texts. Enter GTCs, revocation policy, privacy policy and legal notice in the storefront's language, adapted to local law.
- Publish the storefront. Click "Publish now" for each sales channel; offers go live only after this step.
Shipping and fulfilment on Kaufland
Kaufland has no stock-holding fulfilment service in 2026: its Seller API release notes record the "Termination of the Fulfillment by Kaufland Service" on 28 February 2025. Kaufland Shipment Solutions (KSS) sells GLS shipping labels for parcels from a German warehouse to Germany, Austria, Poland, Slovakia and the Czech Republic, up to 40 kg; it does not cover France, Italy or the Netherlands in its documentation.
Kaufland shows shoppers a delivery time equal to the seller's handling time plus the transport time, counted in working days. Kaufland expects at least 80% of order units to carry a valid tracking number, and neither the late nor the early delivery rate should exceed 10%. Kaufland's default return period is 14 days, and the seller pays the return shipping when the item price exceeds €40 (990 Kč on Kaufland.cz). Kaufland escalates missed targets through four warning levels per storefront, the last of which hides the seller's offers.
For the full KPI table, KSS limits, returns rules and a comparison of own fulfilment against a 3PL, see our guide to Kaufland fulfilment options.
Customer service rules on Kaufland
Kaufland requires sellers to answer 100% of outstanding customer tickets within 48 hours, according to its customer service KPIs, with weekends and the storefront's national holidays taken into account. Kaufland expects an adjusted seller-related ticket rate below 1% and a seller-related cancellation rate below 1% of items ordered in the last completed month. Kaufland charges 7% of the cancelled transactions' total price when the monthly seller-related cancellation rate is between 1% and 2.99%, and 15% above 3%. Kaufland itself handles payment processing and first-level customer support in the local language, while the seller invoices the customer and answers tickets.
Advertising on Kaufland
Kaufland sells self-service Sponsored Product Ads to every seller and Sponsored Brand Ads to trademark owners and their authorised partners, both in a second-price, cost-per-click auction. The minimum bid is €0.01 per click for Kaufland Sponsored Product Ads and €0.50 for Sponsored Brand Ads, and Kaufland counts a conversion when the shopper orders within 14 days of the click. Kaufland bills ad clicks in the following month's commission statement, and Sponsored Brand Ads are currently not available on Kaufland.fr and Kaufland.it.
Kaufland Interact, launched on 25 March 2026, is a separate retail media offer sold to brands and advertisers through a sales team. Bidding strategies, budgets, reports and a break-even ACoS example are in our Kaufland advertising guide.
Integrations: Seller Portal, Seller API and software partners
Kaufland sellers manage offers, orders and product data for every storefront from one Seller Portal, or connect through the Kaufland Seller API, a REST interface with an OpenAPI specification. Kaufland lists more than 150 connected software interfaces, including shop and merchandise management systems, on its technology partner page. Kaufland is not a Mirakl marketplace: Kaufland calls its platform self-developed, and sellers connect through Kaufland's own Seller Portal and Seller API.
What changed on Kaufland in 2025 and 2026
Kaufland ended its own fulfilment service and grew from five to eight live storefronts between February 2025 and September 2026.
- 28 February 2025: Kaufland terminated Fulfilment by Kaufland and deprecated the fulfilled_by_kaufland value in the Seller API.
- 12 August 2025: Kaufland.fr went live with more than three million items.
- 2 September 2025: Kaufland.it went live with around five million items.
- 25 March 2026: Kaufland launched Kaufland Interact, its retail media platform.
- 9 June 2026: the Kaufland Seller API added a bulk lookup of current commission rates for up to 50 products by EAN and storefront.
- 9 July 2026: Kaufland announced that Spain and the Netherlands would launch in late summer 2026, and reported that it had added AI assistants (Ailora) to the Seller Portal.
- 8 September 2026: Kaufland.nl went live, with Spain announced to follow shortly.
- 9 September 2026: the Kaufland Seller API added a GPSR Contacts API for manufacturer and EU responsible person details.
Frequently asked questions
How many storefronts does Kaufland have in 2026?
Kaufland has eight live marketplace storefronts in October 2026: Germany, Austria, the Czech Republic, Slovakia, Poland, France, Italy and the Netherlands, which opened on 8 September 2026. Kaufland has announced Spain (Kaufland.es), but it was not yet live on 5 October 2026.
How much does it cost to sell on Kaufland?
Kaufland charges a monthly basic fee of €39.95 (Basic) or €59.95 (Plus), plus VAT, and one fee covers every storefront. Commission is 7% to 16% by category on every storefront except Kaufland.pl, where it is 4% to 12%.
Does Kaufland still offer Fulfilment by Kaufland?
No. Kaufland terminated Fulfilment by Kaufland on 28 February 2025, so sellers ship every order themselves or through a 3PL. Kaufland Shipment Solutions only sells GLS labels for parcels from a German warehouse to Germany, Austria, Poland, Slovakia and the Czech Republic.
Can sellers from other EU countries sell on Kaufland?
Yes. One Kaufland registration covers every live storefront, and EU sellers enter an OSS number or a country-specific VAT ID for each sales channel. Non-EU sellers must register for VAT in every country they sell to.
How quickly must Kaufland sellers answer customers?
Kaufland requires sellers to answer 100% of outstanding customer tickets within 48 hours. Kaufland also expects seller-related cancellations below 1% of items ordered each month.
Is Kaufland built on Mirakl?
No. Kaufland describes Kaufland Global Marketplace as its own, self-developed all-in-one solution, run through the Kaufland Seller Portal and the Kaufland Seller API.
How Operator One handles Kaufland for brands
Operator One sells on Kaufland's storefronts as the legal seller, the Merchant of Record, so the Kaufland seller account, its delivery and ticket KPIs, and the storefront set-up sit with Operator One rather than with the brand. Brands consign stock, and Operator One ships Kaufland orders from its own fulfilment centres in Germany and the Netherlands. Operator One files OSS and IOSS returns plus local VAT registrations where it holds stock, and Kaufland is one of more than 100 marketplaces in 28 countries where it sells. For storefront-level detail, see the Kaufland Germany marketplace page.
To see which Kaufland storefronts and categories fit your range, talk to the Operator One team.