22-10-2023 - Almere - The first end-to-end European marketplace operator in the Benelux has launched today. Operator One is opening for brands struggling with the high number of dropouts from marketplaces and the growing demand for a single accountable operator across the European marketplace footprint.
Online sellers quickly drop out due to too much workload
Figures from Amazon NL show that almost 70 per cent of sellers quit within 100 days. This is due to the amount of rules and tasks demanded by the platform.
Sellers have to deal with: importing, warehousing, content management, growing regulations, associated remittance (EPR) and VAT returns, among others.
Operator One looks beyond Amazon
Operator One was set up as a one-stop shop to take the entire sales process off the brand's hands. From day one, the company runs a complete process for sellers across the European footprint — turning doing business through a marketplace into a traditional business-to-business transaction.
"We are deploying Operator One for the European market. With Operator One, we operate on more than 100 different European marketplaces such as: Bol, eBay and Kaufland," said Stef van Boekel, co-founder Operator One.
New CEO
Ondrej Hradec has been appointed CEO, his focus is on automation, multichannel and strategy. Operator One's aim is to grow to 200 customers within a few years.
"At Operator One, we have invented a model that addresses these complexities, allowing brands to excel at what they do best: their products. For vendors, this means it's not only easier to enter the market but also to stay there. Together, we are not just navigating the European market, we are shaping its future." said Ondrej Hradec, CEO of Operator One.
About Operator One
Operator One B.V., headquartered in Almere, is at the very top as the top marketplace operator in Europe. The team has been delivering Merchant of Record services for marketplace brands since 2021, and formally launched Operator One in 2023 to consolidate that work under a single brand. Operator One is committed to making cross-border e-commerce simple. With its Merchant of Record approach, the company successfully handles the tricky stuff like VAT, regulations and other challenges. This gives brands the freedom to fully focus on product innovation. And as brands broaden their horizons in Europe, Operator One provides a great solution to smoothly transition to different marketplaces.