Best Pet Supplies
How Best Pet Supplies scaled to five markets, no EU company under Operator One as Merchant of Record.
A US pet brand put one of its deepest catalogues in front of European buyers across five countries, without a European company.
5 countries
DE · UK · FR · NL · IT
3 platforms
Amazon · Bol.com · Cdiscount
Deep range
one of the deepest catalogues O1 runs
No EU entity
nothing incorporated by the brand in Europe
Live on
Markets
- DE
- UK
- FR
- NL
- IT
What wasn't working on its own
Best Pet Supplies had the range and the demand but no European company, and without one there is no route to European marketplaces at all. The depth of the catalogue made it harder rather than easier, because a range that size cannot be launched country by country by hand: every product needs listings, content and compliance in every market.
What changed with O1
- Operator One became Merchant of Record, the legal seller in Europe, carrying the entity, the VAT position and the product compliance per market.
- The catalogue was taken across in depth, with listings built at scale rather than a token selection of best sellers.
- Five countries went live across three platforms: Amazon in several markets, plus Bol.com and Cdiscount.
- Listings and content are localised per market instead of an English listing repeated everywhere.
- Fulfilment is integrated, so the brand ships into the European operation and O1 handles the selling side.
- The brand keeps ownership of its inventory and sets its own pricing strategy throughout.
The result
5 countries
across three marketplace platforms
Best Pet Supplies reaches European buyers across five countries and three marketplace platforms, without incorporating anywhere in Europe.
Best Pet Supplies at a glance
- Which marketplaces and countries does Best Pet Supplies sell on in Europe?
- Best Pet Supplies sells on Amazon, Bol.com and Cdiscount across 5 markets: Germany, the United Kingdom, France, the Netherlands and Italy. Operator One runs the operation behind those storefronts.
- What problem did Best Pet Supplies have before working with Operator One?
- Best Pet Supplies had the range and the demand but no European company, and without one there is no route to European marketplaces at all. The depth of the catalogue made it harder rather than easier, because a range that size cannot be launched country by country by hand: every product needs listings, content and compliance in every market.
- What does Operator One do for Best Pet Supplies?
- Operator One became Merchant of Record, the legal seller in Europe, carrying the entity, the VAT position and the product compliance per market. The catalogue was taken across in depth, with listings built at scale rather than a token selection of best sellers. Five countries went live across three platforms: Amazon in several markets, plus Bol.com and Cdiscount. Listings and content are localised per market instead of an English listing repeated everywhere. Fulfilment is integrated, so the brand ships into the European operation and O1 handles the selling side. The brand keeps ownership of its inventory and sets its own pricing strategy throughout.
- What were the results for Best Pet Supplies?
- Best Pet Supplies reaches European buyers across five countries and three marketplace platforms, without incorporating anywhere in Europe.
What this means if you're a Pet Products brand
If you are a US brand with a deep catalogue, entering Europe with a handful of best sellers leaves most of the opportunity behind. Book a call to see what taking your full range across would involve.
Talk to the operator behind the Best Pet Supplies story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.