Dabur
How Dabur scaled to one official European catalogue under Operator One as Merchant of Record.
A global wellness group rebuilt a chaotic European marketplace presence into one official catalogue across eight countries.
8 countries
DE · FR · IT · ES · NL · BE · SE · PL
5 platforms
Amazon · Bol.com · Kaufland · Shop Apotheke · Cdiscount
Under 2%
return rate across the European operation
Catalogue clean
fake listings removed, official content enforced
Live on
Markets
- DE
- FR
- IT
- ES
- NL
- BE
- SE
- PL
What wasn't working on its own
Dabur is a global group with real brand equity, but its European marketplace presence had grown without it. Fake and duplicate listings, off-brand content and trademark infringement meant shoppers were finding something that was not the brand. There was no European selling infrastructure to fix it with, and cleaning up a marketplace presence requires being the seller.
What changed with O1
- Operator One became Merchant of Record, the legal seller across Europe, carrying the entity, the VAT position and the compliance for every market.
- The catalogue was cleaned up first: fake and duplicate listings removed and brand-standard content restored, before any growth work began.
- The operation was then built out market by market, to eight countries across Amazon, Bol.com, Kaufland, Shop Apotheke and Cdiscount.
- Content is localised per market rather than one export listing repeated everywhere.
- The return rate across the European operation sits under 2%, which is what a clean catalogue looks like.
- Dabur keeps ownership of its inventory and sets its own pricing strategy throughout.
The result
8 countries
across five marketplace platforms
Dabur runs one official European presence across eight countries and five marketplace platforms, with a return rate under 2%.
Dabur at a glance
- Which marketplaces and countries does Dabur sell on in Europe?
- Dabur sells on Amazon, Bol.com, Kaufland, Shop Apotheke and Cdiscount across 8 markets: Germany, France, Italy, Spain, the Netherlands, Belgium, Sweden and Poland. Operator One runs the operation behind those storefronts.
- What problem did Dabur have before working with Operator One?
- Dabur is a global group with real brand equity, but its European marketplace presence had grown without it. Fake and duplicate listings, off-brand content and trademark infringement meant shoppers were finding something that was not the brand. There was no European selling infrastructure to fix it with, and cleaning up a marketplace presence requires being the seller.
- What does Operator One do for Dabur?
- Operator One became Merchant of Record, the legal seller across Europe, carrying the entity, the VAT position and the compliance for every market. The catalogue was cleaned up first: fake and duplicate listings removed and brand-standard content restored, before any growth work began. The operation was then built out market by market, to eight countries across Amazon, Bol.com, Kaufland, Shop Apotheke and Cdiscount. Content is localised per market rather than one export listing repeated everywhere. The return rate across the European operation sits under 2%, which is what a clean catalogue looks like. Dabur keeps ownership of its inventory and sets its own pricing strategy throughout.
- What were the results for Dabur?
- Dabur runs one official European presence across eight countries and five marketplace platforms, with a return rate under 2%.
What this means if you're a Wellness brand
If your brand is being sold in Europe by people you did not authorise, on listings you did not write, the cleanup only sticks once someone with legal standing is the seller. Book a call to see what reclaiming your European presence would take.
Talk to the operator behind the Dabur story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.