Daelmans
How Daelmans scaled to From one market to eight under Operator One as Merchant of Record.
O1 became the legal seller for Daelmans in eight European countries on three marketplaces, and revenue grew about 2.4x from the opening months of trading to the most recent.
8 countries
DE · UK · NL · IT · FR · ES · PL · BE
3 marketplaces
Amazon, Bol.com and Kaufland
One legal seller
Merchant of Record · official listings and buy-box control
About 2.4x
Revenue growth from the opening months to the most recent
Live on
Markets
- GERMANY
- UNITED KINGDOM
- NETHERLANDS
- ITALY
- FRANCE
- SPAIN
- POLAND
- BELGIUM
What wasn't working on its own
The stroopwafel needs no explanation. Daelmans has baked them for four generations, in formats for three different buyers: cube and hexa boxes for grocery, gift tins for presents, cases of individually wrapped minis for offices. Shoppers across Europe already look for the product. What the bakery did not have was a direct route to them. Marketplace demand sat country after country with no official seller behind it. Building it alone meant VAT, food compliance, localisation, advertising and returns in eight markets.
What changed with O1
- O1 became the Merchant of Record and the legal seller in eight countries, carrying the entities, VAT registrations and fiscal representation so Daelmans did not have to set any of it up.
- Food and packaging compliance was handled market by market: producer registrations, labelling and category requirements, so a block in one country never took that country offline.
- Around fifty products were built out and localised for every storefront, keeping the grocery, gift and bulk pack formats pointed at the buyers each one is made for.
- Official listings replaced whatever else was on the shelf, with buy-box and pricing control held in every market and advertising run behind them.
- Customer service and returns were answered locally, while Daelmans kept ownership of its inventory and set its own pricing strategy.
- The range went live on Amazon, Bol.com and Kaufland across Germany, the UK, the Netherlands, Italy, France, Spain, Poland and Belgium.
The result
8 countries
Eight European markets across three marketplaces, opened within months
Eight countries, three marketplaces and around fifty products listed, opened within months. Buy box and pricing control held in every market under one legal seller. Revenue grew about 2.4x from the opening months to the most recent, from a standing start in these markets.
Daelmans at a glance
- Which marketplaces and countries does Daelmans sell on in Europe?
- Daelmans sells on Amazon, Bol.com and Kaufland across 8 markets: GERMANY, UNITED KINGDOM, NETHERLANDS, ITALY, FRANCE, SPAIN, POLAND and BELGIUM. Operator One runs the operation behind those storefronts.
- What problem did Daelmans have before working with Operator One?
- The stroopwafel needs no explanation. Daelmans has baked them for four generations, in formats for three different buyers: cube and hexa boxes for grocery, gift tins for presents, cases of individually wrapped minis for offices. Shoppers across Europe already look for the product. What the bakery did not have was a direct route to them. Marketplace demand sat country after country with no official seller behind it. Building it alone meant VAT, food compliance, localisation, advertising and returns in eight markets.
- What does Operator One do for Daelmans?
- O1 became the Merchant of Record and the legal seller in eight countries, carrying the entities, VAT registrations and fiscal representation so Daelmans did not have to set any of it up. Food and packaging compliance was handled market by market: producer registrations, labelling and category requirements, so a block in one country never took that country offline. Around fifty products were built out and localised for every storefront, keeping the grocery, gift and bulk pack formats pointed at the buyers each one is made for. Official listings replaced whatever else was on the shelf, with buy-box and pricing control held in every market and advertising run behind them. Customer service and returns were answered locally, while Daelmans kept ownership of its inventory and set its own pricing strategy. The range went live on Amazon, Bol.com and Kaufland across Germany, the UK, the Netherlands, Italy, France, Spain, Poland and Belgium.
- What were the results for Daelmans?
- Eight countries, three marketplaces and around fifty products listed, opened within months. Buy box and pricing control held in every market under one legal seller. Revenue grew about 2.4x from the opening months to the most recent, from a standing start in these markets.
What this means if you're a Merchant of Record brand
Any brand with a product that travels and an operation that does not is in the same position. The blocker is not the product. It is VAT in eight countries, compliance in every category and market, localisation, and a service desk in languages you do not staff for. O1 carries that layer. The brand keeps its products and its pricing.
Talk to the operator behind the Daelmans story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.