Dayes
How Dayes scaled to a measured vendor operation under Operator One as Merchant of Record.
A newly created Amazon Vendor unit was turned into a measured operation, with Operator One running both the vendor business and the direct selling channel.
3x
vendor revenue in the first full year
6 countries
DE · FR · ES · IT · NL · BE
3 platforms
Amazon · Shop Apotheke · Bol.com
1P + MoR
vendor business and legal seller, one partner
Live on
Markets
- DE
- FR
- ES
- IT
- NL
- BE
What wasn't working on its own
Dayes had just created its Amazon Vendor business and was running it by hand: no processes, no KPIs, a catalogue that had never been optimised, and no advertising or operational expertise in the building. Vendor is unforgiving of that, because rejected purchase orders, shortages, chargebacks and slipping lead times quietly erode margin before any report explains why.
What changed with O1
- Operator One runs the brand's own 1P Amazon vendor business across the European markets: strategy, operations, listings, catalogue and advertising.
- O1 also acts as Merchant of Record where the brand sells direct, so both routes to market sit with one partner.
- Documented procedures replaced manual work, each with a KPI attached, so vendor performance became measurable.
- The catalogue was rebuilt for consistency across four markets and extended with around 150 new products.
- Advertising is run for efficiency, with spend deliberately pulled back after peak events while organic sales kept growing.
The result
3x
vendor revenue in the first full year
Vendor revenue more than tripled in the first full year, with purchase-order acceptance up 40%, chargebacks down 80%, shortages down 30% and lead time down 30%.
Dayes at a glance
- Which marketplaces and countries does Dayes sell on in Europe?
- Dayes sells on Amazon, Shop Apotheke and Bol.com across 6 markets: Germany, France, Spain, Italy, the Netherlands and Belgium. Operator One runs the operation behind those storefronts.
- What problem did Dayes have before working with Operator One?
- Dayes had just created its Amazon Vendor business and was running it by hand: no processes, no KPIs, a catalogue that had never been optimised, and no advertising or operational expertise in the building. Vendor is unforgiving of that, because rejected purchase orders, shortages, chargebacks and slipping lead times quietly erode margin before any report explains why.
- What does Operator One do for Dayes?
- Operator One runs the brand's own 1P Amazon vendor business across the European markets: strategy, operations, listings, catalogue and advertising. O1 also acts as Merchant of Record where the brand sells direct, so both routes to market sit with one partner. Documented procedures replaced manual work, each with a KPI attached, so vendor performance became measurable. The catalogue was rebuilt for consistency across four markets and extended with around 150 new products. Advertising is run for efficiency, with spend deliberately pulled back after peak events while organic sales kept growing.
- What were the results for Dayes?
- Vendor revenue more than tripled in the first full year, with purchase-order acceptance up 40%, chargebacks down 80%, shortages down 30% and lead time down 30%.
What this means if you're a Consumer Goods brand
If your vendor business grew faster than your processes, the fix is an operating model rather than more people. And if you sell direct as well, both channels can sit with one partner. Book a call to see how the two fit together.
Talk to the operator behind the Dayes story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.