Dr. Ho
How Dr. Ho scaled to its own storefronts in weeks under Operator One as Merchant of Record.
A Dutch wellness device brand replaced a reseller arrangement with its own official storefronts across Germany and Austria.
3 weeks
from kickoff to O1 being ready to sell
2 countries
DE · AT
3 platforms
Amazon · Shop Apotheke · Kaufland
Control back
brand presentation and pricing with the brand
Live on
Markets
- DE
- AT
What wasn't working on its own
Dr. Ho reached German-speaking customers only through a reseller and was not selling on the marketplaces itself, so it was steadily losing control of how the brand was presented and priced. There was no marketplace knowledge in-house to fix it with, and the reseller arrangement was coming to an end.
What changed with O1
- Operator One became Merchant of Record, the legal seller for Germany and Austria, carrying the VAT position and the compliance for a device category.
- O1's side of the setup was ready within three weeks, with the brand guided through each step it owned.
- The range went live under the brand's own name across Amazon, Shop Apotheke and Kaufland.
- The reach goes beyond a single marketplace, covering a pharmacy platform and a general marketplace alongside Amazon.
- Marketplace-specific product bundles were built and taken live rather than listing the range unchanged.
- Dr. Ho keeps ownership of its inventory and sets its own pricing strategy throughout.
The result
3 weeks
from kickoff to ready to sell
Dr. Ho sells under its own name across two countries and three marketplace platforms, with brand presentation and pricing back under its control.
Dr. Ho at a glance
- Which marketplaces and countries does Dr. Ho sell on in Europe?
- Dr. Ho sells on Amazon, Shop Apotheke and Kaufland across 2 markets: Germany and Austria. Operator One runs the operation behind those storefronts.
- What problem did Dr. Ho have before working with Operator One?
- Dr. Ho reached German-speaking customers only through a reseller and was not selling on the marketplaces itself, so it was steadily losing control of how the brand was presented and priced. There was no marketplace knowledge in-house to fix it with, and the reseller arrangement was coming to an end.
- What does Operator One do for Dr. Ho?
- Operator One became Merchant of Record, the legal seller for Germany and Austria, carrying the VAT position and the compliance for a device category. O1's side of the setup was ready within three weeks, with the brand guided through each step it owned. The range went live under the brand's own name across Amazon, Shop Apotheke and Kaufland. The reach goes beyond a single marketplace, covering a pharmacy platform and a general marketplace alongside Amazon. Marketplace-specific product bundles were built and taken live rather than listing the range unchanged. Dr. Ho keeps ownership of its inventory and sets its own pricing strategy throughout.
- What were the results for Dr. Ho?
- Dr. Ho sells under its own name across two countries and three marketplace platforms, with brand presentation and pricing back under its control.
What this means if you're a Wellness Devices brand
If a reseller holds your marketplace account, they hold your pricing and your brand presentation with it, and that only changes when you become the seller. Book a call to see how quickly your own storefronts could open.
Talk to the operator behind the Dr. Ho story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.