Which marketplaces and countries does Mypurmist sell on in Europe?

Mypurmist sells on Amazon, Bol.com and Shop Apotheke across 7 markets: UNITED KINGDOM, GERMANY, FRANCE, ITALY, NETHERLANDS, BELGIUM and SPAIN. Operator One runs the operation behind those storefronts.

What does Operator One do for Mypurmist?

Operator One became the legal seller of record in each market, so the brand needed no European company, no VAT registrations of its own and no importer. VAT registrations and fiscal representation were put in place across every country of sale, including the markets that require a locally established party. Product compliance and producer registrations were taken on and kept current, so a category check never takes a whole country offline. A focused catalogue was built as official brand listings and localised into each language, with the brand's own copy and images rather than a third party's version. Advertising, buy box and pricing execution were run marketplace by marketplace, with customer service and returns answered in the local language.

Merchant of Record

Mypurmist

How Mypurmist scaled to Seven markets, no European entity under Operator One as Merchant of Record.

A US steam-inhaler brand sells in seven European countries across three marketplaces without a European entity of its own, growing about 4.5x from its opening months.

7 countries
UK, Germany, France, Italy, Netherlands, Belgium, Spain
3 marketplaces
Amazon, Bol.com and Shop Apotheke
Own pricing
Brand keeps its stock and sets its own pricing strategy
4.5x growth
From the opening months to now, with a peak of 10.3x

Live on

Markets

UNITED KINGDOM
GERMANY
FRANCE
ITALY
NETHERLANDS
BELGIUM
SPAIN

The challenge

What wasn't working on its own

Mypurmist had European demand and no lawful way to serve it. The brand makes handheld steam inhalers for drug-free relief of congestion, colds, allergies and dryness, and the company is based in California. Every European marketplace requires a legal seller with a European entity, VAT registrations in each country of sale and a named party responsible for the product under EU and UK rules. A US business cannot be that party. Alone, that build takes years.

The solution

What changed with O1

Operator One became the legal seller of record in each market, so the brand needed no European company, no VAT registrations of its own and no importer.
VAT registrations and fiscal representation were put in place across every country of sale, including the markets that require a locally established party.
Product compliance and producer registrations were taken on and kept current, so a category check never takes a whole country offline.
A focused catalogue was built as official brand listings and localised into each language, with the brand's own copy and images rather than a third party's version.
Advertising, buy box and pricing execution were run marketplace by marketplace, with customer service and returns answered in the local language.

The result

7 countries

European markets opened for a US brand with no EU entity of its own

Seven countries. Three marketplaces, including a pharmacy channel. The brand keeps ownership of its stock and sets its own price. Revenue grew about 4.5x from the opening months to the most recent, with a peak around 10.3x.

In short

Mypurmist at a glance

Which marketplaces and countries does Mypurmist sell on in Europe?: Mypurmist sells on Amazon, Bol.com and Shop Apotheke across 7 markets: UNITED KINGDOM, GERMANY, FRANCE, ITALY, NETHERLANDS, BELGIUM and SPAIN. Operator One runs the operation behind those storefronts.
What problem did Mypurmist have before working with Operator One?: Mypurmist had European demand and no lawful way to serve it. The brand makes handheld steam inhalers for drug-free relief of congestion, colds, allergies and dryness, and the company is based in California. Every European marketplace requires a legal seller with a European entity, VAT registrations in each country of sale and a named party responsible for the product under EU and UK rules. A US business cannot be that party. Alone, that build takes years.
What does Operator One do for Mypurmist?: Operator One became the legal seller of record in each market, so the brand needed no European company, no VAT registrations of its own and no importer. VAT registrations and fiscal representation were put in place across every country of sale, including the markets that require a locally established party. Product compliance and producer registrations were taken on and kept current, so a category check never takes a whole country offline. A focused catalogue was built as official brand listings and localised into each language, with the brand's own copy and images rather than a third party's version. Advertising, buy box and pricing execution were run marketplace by marketplace, with customer service and returns answered in the local language.
What were the results for Mypurmist?: Seven countries. Three marketplaces, including a pharmacy channel. The brand keeps ownership of its stock and sets its own price. Revenue grew about 4.5x from the opening months to the most recent, with a peak around 10.3x.

For brands like yours

What this means if you're a Merchant of Record brand

Any brand outside the EU or UK faces the same wall: no entity, no legal seller, no listing. The operating model is the same for a device maker, a supplements brand or a homeware range. One operator carries the entities, VAT and compliance across the markets, and the brand keeps its products, its pricing strategy and its name.

Talk to the operator behind the Mypurmist story.

Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.

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