Nutras
How Nutras scaled to #1 on Amazon Italy under Operator One as Merchant of Record.
From Competitor to Category Leader on Amazon
Headline result
#1
lactase supplement on Amazon Italy
What wasn't working on its own
Nutras' Lactosolution line had clear product-market fit but no internal capacity to run pan-EU marketplace operations. Health and nutraceutical brands face their own layer of compliance — labelling, EPR, multi-country VAT, plus market-specific consumer behaviour — and getting that right while building a #1 category position in Italy was not something the team could realistically run in parallel.
What changed when O1 became the seller of record
- O1 became the legal seller across the relevant EU markets — VAT registrations, EPR and DAC7 reporting handled end-to-end
- Country-specific launch sequencing, prioritising Italy as the lead market the brand wanted to own
- Advertising + content + ranking work focused on the lactase category rather than spread thin across the whole catalogue
- Multilingual customer service and returns flow run under O1's seller account, not Nutras'
- An operating model that's now reusable across other brands in the Nutras portfolio
#1
lactase supplement on Amazon Italy
The lactase supplement became #1 on Amazon Italy and Italy is now the brand's strongest Amazon market — built under O1's MoR setup.
What this means if you're a Health & nutrition brand
If you're a health-and-nutrition brand looking to own a category in one anchor market and then scale it across the EU, the path is the same: one legal seller, one set of compliance work, one team running the ranking battle. Book a call to see the model for your category.
Talk to the operator behind the Nutras story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.