Saalt
How Saalt scaled to five markets, no European company under Operator One as Merchant of Record.
A US period care brand went from unable to sell in Europe to five markets and eight storefronts, without a European company.
4 weeks
to the first three markets live
5 countries
UK · DE · FR · NL · BE
8 storefronts
Amazon · Bol.com · Kaufland · Shop Apotheke · Cdiscount
No EU company
nothing incorporated by the brand in Europe
Live on
Markets
- UK
- DE
- FR
- NL
- BE
What wasn't working on its own
Saalt had the demand and the products but no European company, and without one, selling in Europe is impossible. The brand needed fiscal representation and a selling infrastructure it did not want to build. It had already tried a distributor, and that cost Saalt control of how its products were presented.
What changed with O1
- Operator One became Merchant of Record, the legal seller in Europe, carrying the company, the VAT position and the fiscal representation Saalt was missing.
- Germany, France and the UK opened together in about four weeks, rather than one country at a time.
- The range went well beyond Amazon, live on Bol.com, Kaufland, Shop Apotheke and Cdiscount across eight storefronts.
- Product and producer compliance is handled market by market for a sensitive category.
- Marketplace advertising is held to its efficiency target as the markets scale.
- Saalt keeps ownership of its inventory and sets its own pricing strategy throughout.
The result
4 weeks
to the first three markets live
Saalt now sells across five European countries and eight storefronts, with brand control kept and without incorporating anywhere in Europe.
Saalt at a glance
- Which marketplaces and countries does Saalt sell on in Europe?
- Saalt sells on Amazon, Bol.com, Kaufland, Shop Apotheke and Cdiscount across 5 markets: the United Kingdom, Germany, France, the Netherlands and Belgium. Operator One runs the operation behind those storefronts.
- What problem did Saalt have before working with Operator One?
- Saalt had the demand and the products but no European company, and without one, selling in Europe is impossible. The brand needed fiscal representation and a selling infrastructure it did not want to build. It had already tried a distributor, and that cost Saalt control of how its products were presented.
- What does Operator One do for Saalt?
- Operator One became Merchant of Record, the legal seller in Europe, carrying the company, the VAT position and the fiscal representation Saalt was missing. Germany, France and the UK opened together in about four weeks, rather than one country at a time. The range went well beyond Amazon, live on Bol.com, Kaufland, Shop Apotheke and Cdiscount across eight storefronts. Product and producer compliance is handled market by market for a sensitive category. Marketplace advertising is held to its efficiency target as the markets scale. Saalt keeps ownership of its inventory and sets its own pricing strategy throughout.
- What were the results for Saalt?
- Saalt now sells across five European countries and eight storefronts, with brand control kept and without incorporating anywhere in Europe.
What this means if you're a Period Care brand
If you are a US brand and the blocker is the company, the VAT registrations and the fiscal representation rather than the demand, this is the model that removes it. Book a call to see what your European launch would look like.
Talk to the operator behind the Saalt story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.