X-Bionic
How X-Bionic scaled to seller control in eight markets under Operator One as Merchant of Record.
A Swiss sportswear brand moved from vendor-only Amazon sales to seller control across eight European markets and three platforms.
8x
revenue growth since the opening months
8 countries
DE · IT · FR · ES · NL · BE · PL · UK
3 platforms
Amazon · Zalando · Bol.com
Buy box back
pricing and listings under the brand's control
Live on
Markets
- DE
- IT
- FR
- ES
- NL
- BE
- PL
- UK
What wasn't working on its own
X-Bionic sold on Amazon vendor-only, supplying the marketplace as a wholesaler, which left the selling price and the buy box outside the brand's control. On Bol.com only a fraction of the range was listed. Worst of all, seasonal collections went live late, which is fatal for a brand built around seasons, while other sellers took the buy box from the official listing.
What changed with O1
- Operator One became Merchant of Record, the legal seller across Europe, so pricing and listings came back under the brand's control.
- The vendor dependency was unwound: the brand stopped accepting vendor orders and addressed its distributors, and O1 cleared improper sellers off the buy box.
- The operation went live in about two months, starting with Germany and Italy, then rolling out collection by collection with each new season.
- The range expanded beyond Amazon onto Zalando and Bol.com, reaching a fashion audience Amazon alone does not.
- Day-to-day marketplace management moved to O1, freeing the brand's internal team.
- X-Bionic keeps ownership of its inventory and sets its own pricing strategy throughout.
The result
8x
revenue growth across eight markets
X-Bionic trades as the seller rather than the supplier, across eight European markets and three platforms, with revenue several times its opening months.
X-Bionic at a glance
- Which marketplaces and countries does X-Bionic sell on in Europe?
- X-Bionic sells on Amazon, Zalando and Bol.com across 8 markets: Germany, Italy, France, Spain, the Netherlands, Belgium, Poland and the United Kingdom. Operator One runs the operation behind those storefronts.
- What problem did X-Bionic have before working with Operator One?
- X-Bionic sold on Amazon vendor-only, supplying the marketplace as a wholesaler, which left the selling price and the buy box outside the brand's control. On Bol.com only a fraction of the range was listed. Worst of all, seasonal collections went live late, which is fatal for a brand built around seasons, while other sellers took the buy box from the official listing.
- What does Operator One do for X-Bionic?
- Operator One became Merchant of Record, the legal seller across Europe, so pricing and listings came back under the brand's control. The vendor dependency was unwound: the brand stopped accepting vendor orders and addressed its distributors, and O1 cleared improper sellers off the buy box. The operation went live in about two months, starting with Germany and Italy, then rolling out collection by collection with each new season. The range expanded beyond Amazon onto Zalando and Bol.com, reaching a fashion audience Amazon alone does not. Day-to-day marketplace management moved to O1, freeing the brand's internal team. X-Bionic keeps ownership of its inventory and sets its own pricing strategy throughout.
- What were the results for X-Bionic?
- X-Bionic trades as the seller rather than the supplier, across eight European markets and three platforms, with revenue several times its opening months.
What this means if you're a Sportswear brand
If a vendor account has taken your pricing and your buy box, or your seasonal range never reaches the marketplace in time, the fix is structural rather than tactical. Book a call to see what moving to a seller model would look like for your range.
Talk to the operator behind the X-Bionic story.
Same MoR + IoR setup, modelled to your category, your catalogue and your target markets.