Advertising ForgeSelf-built ads · EU + UK marketplaces · AI Manager
Advertising Forge is O1's own self-built marketplace advertising platform, managing ads across EU and UK marketplaces. An autonomous AI Manager plus a deterministic rule engine handle bids, budgets, keywords and negatives at campaign, ad-group and keyword level — with a full before/after audit trail on every change. It runs live today across the brands we operate.
Live on Bol.com today, rolling out across the rest of the EU + UK marketplaces O1 operates. The AI Manager and rule engine handle bid changes, keyword negatives, budget pacing and campaign restructure — every change logged with a before/after.
Concrete capabilities
- Autonomous AI Manager + deterministic rule engine — bids, budgets, keywords, negatives
- Acts at campaign, ad-group and keyword level — not just at account level
- Full before/after audit trail on every automated change
- Live across multiple EU and UK marketplaces (first live on Bol.com, rolling across the rest)
- Recommendation-only or fully automated, configurable per Forge with cooldowns and rollback
Where Advertising Forge sits in the Merchant-of-Record stack.
Advertising Forge is the demand-generation engine inside the Merchant-of-Record stack. It runs on top of the same canonical catalogue O1 PIM holds, so campaign ad copy, search terms and creative carry the exact titles and bullets that ship to the listing — no parallel ad-copy spreadsheet, no drift between what the buyer sees in search and what they read on the product page. Performance flows back into the Suite's Insights dashboards alongside organic sales, so paid and organic show up in the same view of the day's revenue. When the AI Manager negatives a search term or restructures an ad group, the change is logged with a before/after and visible to the brand team in the same workspace O1's operators use — every decision is auditable.
How Advertising Forge connects with the rest of the Suite.
Advertising Forge reads canonical product content from O1 PIM, so ad copy and creatives stay aligned with what's actually on the listing. Performance flows back into the Suite's Insights dashboards (ad stats, sales-vs-ad-sales, performance table) and into your scheduled reports.
How Advertising Forge shows up for a brand we run.
A mid-market apparel brand — 200 SKUs, Sponsored Products + Sponsored Brands across Amazon DE, NL, FR and Bol
Campaign hygiene had drifted: legacy auto-campaigns kept paying for own-brand search terms, and the manual team only had time to touch the top 20 ASINs each week. Advertising Forge's AI Manager took the bottom 180 SKUs into recommendation-only mode for the first 14 days, surfaced negative-keyword candidates with the search-term evidence beside each one, and once the brand team confirmed the guardrails, switched the same SKUs to fully automated bid and budget pacing. Every action — negative added, bid moved, budget rebalanced — is logged with the before/after a brand auditor can read.
See the full O1 Suite operation.
Advertising Forgeis one of seven Forges inside O1 Suite. They share one data model, one workspace and one accountable team per brand. Talk to us and we'll walk you through how the stack runs against the brands we already operate.