Four ways we work with you. Pick the one that fits.
The MoR model is our default — we sign the contracts, we run the ops, you keep the brand. But it's not the only shape an engagement takes. Some brands keep Amazon and let us run everything else. Some keep 1P where it works and bring us in elsewhere. Some keep the seller entity and just want our team running the playbook. Below: the four shapes, side by side.
The four shapes, side by side.
One-line orientation per model. Click any card to jump to its full breakdown.
Pure MoR
“You're the brand. We're the seller.”
- You
- Supply products
- O1
- Hold the seller entities
- Best for
- Brands without European entities — including brands launching Europe for the first time with no marketplace presence yet.
1P + MoR hybrid
“Keep 1P where it works. We take MoR everywhere else.”
- You
- Continue running the 1P relationships you want to keep — sales to Amazon EU as vendor, Otto direct, etc., under your own entity
- O1
- MoR on every marketplace you DON'T want to keep 1P on — Bol, Cdiscount, eMAG, Allegro, Kaufland, MediaMarkt, ManoMano, Leroy Merlin, Decathlon, OTTO 3P, plus 80+ others — all under O1's legal entity
- Best for
- Brands with established 1P relationships in 1–2 markets that want to add 5+ more marketplaces without rebuilding the whole stack or stretching internal headcount.
Your Amazon + O1 MoR
“You keep Amazon. O1 runs everything else.”
- You
- Continue operating Amazon EU Seller Central (or Vendor Central) under your own entity
- O1
- MoR on Bol.com (NL/BE), Zalando (EU), Allegro (PL/CZ/SK/HU), Cdiscount (FR), eMAG (RO/HU/BG), Kaufland (DE/AT/PL/CZ/SK/FR/IT), MediaMarkt, OTTO (DE), Breuninger (DE), eBay (DE/FR/IT/ES + UK), Fnac/Darty (FR), and 80+ others
- Best for
- Brands with mature Amazon ops who want to add the rest of the European marketplace footprint without local entities, without VAT setup across multiple new countries, and without growing the internal team to run non-Amazon channels.
1P consultancy & management
“We run the playbook. You stay the seller.”
- You
- Hold the seller-of-record entities (one per marketplace where required)
- O1
- All operational work — onboarding through Catalogue Forge, per-channel listings through O1 PIM, paid marketplace ads through Advertising Forge, customer service through Support Forge, replenishment / inventory planning through Logistics Forge
- Best for
- Brands that already have European entities, can absorb compliance overhead internally, but lack the operational team to actually run marketplaces effectively.
Pure MoR
“You're the brand. We're the seller.”
What it is
O1 is the legal seller of record across every European marketplace your brand sells on. We buy your products, sell to end consumers, invoice them, collect VAT, manage compliance, run customer service, settle monthly.
What you do
- Supply products
- Set brand strategy
- Approve content and pricing thresholds
- Receive monthly settlement
- Keep 100% of brand, IP and product development
What O1 does
- Hold the seller entities
- File VAT (OSS/IOSS + per-country)
- GPSR Responsible Person duties
- EPR registrations across packaging / batteries / WEEE
- DAC7 reporting as the reported party
- Returns + refunds
- Customer service
- Marketplace ads
- Per-channel content
- Fulfilment routing across your warehouse, FBA/Bol logistics, or O1's two EU FCs (DE + NL)
Best for
Brands without European entities — including brands launching Europe for the first time with no marketplace presence yet; brands tired of compliance overhead; brands wanting the fastest path to a multi-marketplace presence; brands that prefer one accountable team over a stack of vendors.
Commercial summary
Commercial model: a single MoR settlement covering all operational + compliance + financial-risk components. The full commercial frame is covered on a discovery call so we can match it to your category economics.
1P + MoR hybrid
“Keep 1P where it works. We take MoR everywhere else.”
What it is
Some marketplaces want a 1P relationship (Amazon Vendor Central, Otto 1P, Zalando 1P, etc.) and the brand already has momentum or strategic reasons to keep them. We layer O1's MoR on every OTHER marketplace.
What you do
- Continue running the 1P relationships you want to keep — sales to Amazon EU as vendor, Otto direct, etc., under your own entity
- Brief our team on which marketplaces / countries stay yours
What O1 does
- MoR on every marketplace you DON'T want to keep 1P on — Bol, Cdiscount, eMAG, Allegro, Kaufland, MediaMarkt, ManoMano, Leroy Merlin, Decathlon, OTTO 3P, plus 80+ others — all under O1's legal entity
Best for
Brands with established 1P relationships in 1–2 markets that want to add 5+ more marketplaces without rebuilding the whole stack or stretching internal headcount.
Commercial summary
Commercial model: a single MoR settlement for every marketplace O1 operates, sitting alongside the brand's existing 1P P&L. Reporting consolidates both sides into O1 Suite so the brand sees the whole picture. The full commercial frame is covered on a discovery call so we can match it to your category economics.
Your Amazon + O1 MoR
“You keep Amazon. O1 runs everything else.”
What it is
Common pattern for brands with mature Amazon operations who want to add non-Amazon footprint without setting up local entities or building an in-house marketplace team.
What you do
- Continue operating Amazon EU Seller Central (or Vendor Central) under your own entity
- Keep your Amazon ad spend, your buy-box strategy, your A+ content team
- Brief us on category overlap so brand consistency holds across the broader footprint
What O1 does
- MoR on Bol.com (NL/BE), Zalando (EU), Allegro (PL/CZ/SK/HU), Cdiscount (FR), eMAG (RO/HU/BG), Kaufland (DE/AT/PL/CZ/SK/FR/IT), MediaMarkt, OTTO (DE), Breuninger (DE), eBay (DE/FR/IT/ES + UK), Fnac/Darty (FR), and 80+ others
- Plus TikTok Shop across 10 EU/UK markets where live
Best for
Brands with mature Amazon ops who want to add the rest of the European marketplace footprint without local entities, without VAT setup across multiple new countries, and without growing the internal team to run non-Amazon channels.
Commercial summary
Commercial model: brand keeps the Amazon P&L. A single MoR settlement applies only to the marketplaces O1 operates. The full commercial frame is covered on a discovery call so we can match it to your category economics.
1P consultancy & management
“We run the playbook. You stay the seller.”
What it is
O1's operating team runs your marketplace business inside YOUR seller dashboards under YOUR entity. We execute; you invoice. No transfer of seller-of-record status.
What you do
- Hold the seller-of-record entities (one per marketplace where required)
- Hold the VAT registrations, GPSR designations, EPR registrations, DAC7 reporting status
- Receive marketplace settlements directly into your accounts
What O1 does
- All operational work — onboarding through Catalogue Forge, per-channel listings through O1 PIM, paid marketplace ads through Advertising Forge, customer service through Support Forge, replenishment / inventory planning through Logistics Forge
- We work inside YOUR seller dashboards under YOUR entity
- Reporting can still be consolidated into O1 Suite (read-only)
Best for
Brands that already have European entities, can absorb compliance overhead internally, but lack the operational team to actually run marketplaces effectively. Larger / more mature brands. Brands with existing finance + legal structures they don't want to dismantle.
Commercial summary
Commercial model: a service engagement (not an MoR settlement) — the brand stays the seller of record, keeps every marketplace settlement direct, and the operational team runs the playbook inside the brand's accounts. The full commercial frame is covered on a discovery call so we can match it to your category economics.
Place yourself in five seconds.
Rough signals → likely model. Real fit comes out of a discovery call, but this is where most brands land.
| If this is you | Try |
|---|---|
| Pre-launch in Europe — or modest marketplace presence so far, no EU entity yet | Pure MoR → |
| You sell to Amazon Vendor + want 3P expansion alongside it | 1P + MoR hybrid → |
| From ~€200k/yr on Amazon, want Bol + Zalando + Allegro next | Your Amazon + O1 MoR → |
| From ~€200k/yr in 1P, mature EU entities, just need operational help | 1P consultancy → |
Still on the fence?
Not sure which fits? Talk to a specialist.
30-minute discovery call. We'll tell you which of the four fits your operation — and walk you through the commercial frame for it.