By Operator One Editorial — 2 September 2026
Key takeaways
- All three CEE marketplaces are live, not announced: allegro.cz opened to merchants on 10 May 2023, allegro.sk launched in March 2024 and allegro.hu launched on 2 October 2024.
- Allegro is an open marketplace, not a curated one: Allegro states that registering is simple and free of charge, and its registration guide names no application or approval committee.
- One Allegro account covers all four marketplaces under a list once, sell everywhere rule, and the Czechia page states you do not need to register another account to start selling on allegro.cz.
- Allegro publishes only 13 department-level commission bands, identical across allegro.cz, allegro.sk and allegro.hu, running from 2.5% in Electronics to 17% in Accessories and Others as of September 2026.
- allegro.hu carries an extra Local retail surcharge of 3.6% net (4.43% gross) on product price plus delivery, which Allegro began collecting on 1 July 2025 and which applies to allegro.hu only.
- New sellers on the three CEE marketplaces get a 180-day Welcome Program with 100% commission discount, capped at 17,000 CZK, EUR 700 or 2,500,000 HUF.
What Allegro's CEE expansion actually is
Allegro is the largest marketplace of European origin in Central and Eastern Europe, and since 2023 it has been pushing outside Poland. The company operating the Czech storefront is Allegro sp. z o.o., ul. Wierzbięcice 1B, 61-569 Poznań, Poland, registration (KRS) number 0000635012, named in the allegro.cz Obchodní podmínky as the company running that marketplace. The ultimate group parent is Allegro.eu S.A. in Luxembourg. Your seller contract for allegro.cz is therefore with a Polish company, not with a Czech subsidiary. This is a venue, not a software product, and the terms you accept are Polish-drafted terms applied to a Czech, Slovak or Hungarian consumer relationship.
The rollout has a clear sequence. Allegro.cz opened to merchants on 10 May 2023, with Allegro stating that "as of today, Czech companies can register and prepare their offers to start selling on allegro.cz". Allegro.sk launched in March 2024 with roughly 100 million offers, and Allegro described the Slovak debut as arriving "less than a year after Allegro.cz at one-fifth of the cost". Allegro.hu launched on 2 October 2024, and Mall.hu, which had operated under the Allegro brand since 2022, transitioned to become a store inside the allegro.hu platform. Allegro subsequently sold its Slovenian and Croatian businesses, and its FY2025 results release states that this "allows Allegro to focus on its marketplaces in Czechia, Slovakia and Hungary". As of 2 September 2026, Allegro's seller help hub lists exactly three foreign marketplaces beyond Poland, and neither allegro.si nor allegro.hr resolves.
The scale is now material. Allegro's FY2025 results press release (March 2026) reports 4.6 million active buyers across the three new international marketplaces and full-year international GMV growth of 58%, with international break-even targeted for 2029. The Q1 2026 release of 14 May 2026 reports 4.9 million active buyers across the Czech, Slovak and Hungarian marketplaces, around 26% of all e-commerce customers in those markets, and 67.5% GMV growth across the three. The Q2 2026 trading statement of 13 July 2026 reports International Segment GMV growth of 82.4% year on year in Q2 and 64.8% for the first half of 2026. Allegro reports these three markets as one International Segment, so there is no published CZ-only, SK-only or HU-only buyer or GMV figure, and any single-country number you see quoted elsewhere is an aggregate being misused.
This guide covers the CEE expansion. If you are selling into Poland itself, the commercial mechanics differ enough that it is a separate exercise, and our marketplace directory is the right starting point for that.
Access model: open, with verification as the only real gate
Allegro is an open marketplace. Registration is self-serve: an EEA or UK company completes an online form, confirms the email, verifies a bank account, sets a sales policy, lists a first offer and then verifies company details. Allegro states that "registering on Allegro is simple and free of charge". Its registration guide describes no application step, no category committee and no curation. The only gate it names is the identity and company verification its payment operators require before money can be withdrawn.
That verification is not trivial. Bank-account verification for a non-Polish seller is done either by a verification transfer of 1 PLN, 10 CZK or 1 EUR, or by sending a bank document, and online-transfer verification is available for banks in Poland, Czechia and Slovakia, with seven named Czech banks and five named Slovak banks accepted. Before money can be withdrawn, Allegro requires KYC on the company owner, beneficial owners (over 25% of shares or votes) or representatives, via a photo of an identity document plus a face photo for EEA residents or a face video for non-EEA residents. The mojeID online-banking route is available only to people with documented permanent residence in Czechia. Welcome Program benefits are enabled no earlier than 2 days after positive verification of the business account, which is the only onboarding duration Allegro publishes: it does not publish an SLA for the verification itself.
One account, four marketplaces
A single Allegro seller account covers all four marketplaces. Allegro's stated rule is "list once, sell everywhere", and the Czechia page says "you do not need to list new offers or register another account to start selling on allegro.cz". Allegro's developer documentation defines a base marketplace assigned automatically from the domain the seller registered on (allegro-pl, allegro-cz, allegro-sk, allegro-hu), returned as baseMarketplace.id from GET /me. Offers are listed once on the base marketplace, and the seller then chooses which additional marketplaces display them. Allegro's developer docs also name two additional B2B marketplaces, business.allegro.pl and business.allegro.cz, which the seller help hub does not list.
Where you register matters. A company seated in Czechia, Slovakia or Hungary registers directly on its own domain rather than on allegro.pl, because Allegro defines the registration marketplace as "a platform designed specifically for the country where you have your seat, a registered business, or actually run it".
Why an offer gets blocked from a foreign marketplace
The real gate is per offer, not per account. Offers are only shared into a foreign marketplace if the account holds at least a Neutral sales quality level when selling from the EEA, Switzerland, the UK or Ukraine (or from Asia-Pacific using One Fulfillment on allegro.cz), and at least Good from other regions. An account below Neutral for 7 consecutive days has its offers withdrawn from the foreign marketplaces entirely.
Allegro's documented reasons an offer is rejected from a foreign marketplace are: insufficient sales quality, containing goods that cannot be sold in that country, being in a category that does not exist in that marketplace, not being in Buy Now format, not being linked to the Allegro Product Catalog, having a Condition parameter other than New (mandatory since 1 July 2025), being a charity offer, or carrying the B2B badge. Allegro restored the ability to sell non-New condition products abroad in the Automotive category from 17 June 2026. Once an offer is submitted for sharing, Allegro states verification "usually takes a couple of minutes", and the first Czech customers can buy within several minutes of delivery to Czechia being added, though bulk submissions take longer.
Commissions and fees
Allegro publishes department-level commission bands that are identical across allegro.cz, allegro.sk and allegro.hu. It states its sales commission rates are net amounts and that "listing offer is free, the only basic fee is the sales commission" on each of the three fee pages. On allegro.cz the commission is charged on the product price together with the delivery cost. The per-SKU category rate inside each band is not published publicly: it sits behind an authenticated Sales Center annex, so model with the band and confirm the exact rate in Allegro's own fee calculator before committing to a price.
| Department | Commission band, net | Markets |
|---|---|---|
| Electronics | 2.5% to 8% | CZ, SK, HU |
| Collections and Art | 3% to 14% | CZ, SK, HU |
| Home and Garden | 4.5% to 11% | CZ, SK, HU |
| Business and Services | 4.5% to 10.5% | CZ, SK, HU |
| Automotive | 4.5% to 16% | CZ, SK, HU |
| Kids | 5% to 11.5% | CZ, SK, HU |
| Supermarket | 5% to 10.5% | CZ, SK, HU |
| Culture and Entertainment | 5% to 8.5% | CZ, SK, HU |
| Health | 6% to 13% | CZ, SK, HU |
| Beauty | 8% to 10% | CZ, SK, HU |
| Sport and Travel | 8% to 11.5% | CZ, SK, HU |
| Accessories and Others | 13% to 17% | CZ, SK, HU |
| Fashion | SK: 11.5% net up to EUR 25, then 7.5% on the surplus. CZ and HU: Allegro's published tier contradicts its own worked example, so treat the rate as unconfirmed and get it in writing at onboarding. | CZ, SK, HU |
| Exact per-category rate inside each band | Not published publicly | CZ, SK, HU |
| Source: Allegro fee pages for allegro-cz, allegro-sk and allegro-hu, retrieved 2 September 2026. | Source: as left. | Source: as left. |
Fashion is tiered by price and denominated locally. Only the Slovak tier is internally consistent on Allegro's own pages: on allegro.sk it is 11.5% net up to EUR 25 then 7.5% on the surplus, and Allegro's worked example gives EUR 5.51 total commission on a EUR 60 product. The Czech and Hungarian Fashion pages state a threshold that their own worked examples do not reproduce, so treat those two thresholds as unverified and check the calculator.
The one structural difference between the three markets is Hungarian. allegro.hu carries a Local retail surcharge of 3.6% net (4.43% gross) charged on the product price plus the buyer-selected delivery cost. It is a pass-through of Hungarian retail sales tax that Allegro began collecting on 1 July 2025 and states it transfers to the authorities without margin. It applies to allegro.hu only. Budget for it as a real 3.6 point margin difference between Hungary and the other two markets.
| Published fixed item | allegro.cz | allegro.sk | allegro.hu |
|---|---|---|---|
| Listing fee | Free | Free | Free |
| Mandatory subscription | None | None | None |
| Optional subscription, per 30 days | 245.00 / 995.00 / 15,000.00 CZK gross | EUR 9.99 / 44.99 / 660 | 4,500 / 18,000 / 275,000 HUF |
| Welcome Program length and cap | 180 days, 17,000 CZK | 180 days, EUR 700 | 180 days, 2,500,000 HUF |
| Minimum payout | 100 CZK | EUR 10 | 2,000 HUF |
| Local retail surcharge | None | None | 3.6% net (4.43% gross) |
| Source: Allegro fee, Welcome Program, payout and surcharge pages, retrieved 2 September 2026. | Source: as left. | Source: as left. | Source: as left. |
Visibility is bought separately. Optional Featured Offers on allegro.cz cost 115 CZK gross per 10 days, falling to 34 CZK per 10 days in selected jewellery, kids' clothing and footwear and erotic lingerie categories, and 17 CZK per 10 days in Culture and Entertainment, with Flexible Feature at 17 CZK per day. Each carries an additional commission of 0.75 of the sales commission in the relevant category. Allegro Ads minimum CPC on allegro.cz starts at 0.75 CZK per click and rises by department to 2 CZK for Business and Services, with a minimum daily budget from 15 CZK, as of September 2026.
Two entry incentives matter. New sellers registering on allegro.cz, allegro.sk or allegro.hu get a Welcome Program running 180 days, versus 90 days on allegro.pl, with a 100% discount on sales commission for non-featured offers, and on allegro.hu the discount also covers the local retail sales surcharge. The Welcome Program excludes the classifieds categories (Real Estate, Services, Live Animals, Cars, Motorcycles and Quads, Machinery, Trailers and Semitrailers, Other Vehicles and Boats) and OTC Medication. Separately, Allegro launched the "0% sales commission for new offers in export 2.0" program on 3 August 2026, running to 31 March 2027, refunding 100% of the foreign-marketplace sales commission on products not listed in that marketplace for the past 90 days, conditional on the gross price in the foreign marketplace being at most 8% higher than the allegro.pl price. It requires a business account registered on allegro.pl and no participation in the Welcome Program.
Settlement, currency and payouts
Allegro opens a separate settlement sub-account per marketplace and settles in the local currency: PLN for allegro.pl, CZK for allegro.cz, EUR for allegro.sk and HUF for allegro.hu, issuing separate invoices in each currency and deducting fees automatically from sales revenue. On the domestic payout schedule a business seller can withdraw on demand or automatically every working day, weekly or monthly, with minimum payouts of 20 PLN, 100 CZK, 2,000 HUF or EUR 10. Allegro applies that schedule when CZK or HUF is paid to an IBAN carrying the matching CZ or HU country code, and when PLN or EUR is paid to an IBAN in a SEPA country.
If the payout currency does not match the IBAN country code, Allegro applies an international schedule with no on-demand payouts: EUR pays out on the 1st of the month regardless of amount, on the 14th from EUR 50 and daily from EUR 500. For CZK, Allegro's schedule table shows the international option applies only to payout accounts added before 28 March 2024, and accounts added since must use Allegro's Currency Converter to send korunas to a non-CZ IBAN. HUF cannot be paid out to a non-Hungarian IBAN on the automatic schedules at all: Allegro states forints can only reach an account outside Hungary via its Currency Converter. Plan the banking before the listings. A brand without a CZ or HU account is on the slow schedule or on a conversion product from day one.
Refunds carry the same currency logic. Allegro requires sellers to hold refund funds in each marketplace currency, and if a buyer requests a refund in a currency where the seller has no balance, the seller must top up the balance in that specific currency before Allegro can transfer it.
Fulfilment, delivery and the Smart! programme
One Fulfillment by Allegro processes orders placed on allegro.cz, allegro.sk and allegro.hu as well as allegro.pl, dispatching within 24 hours at the latest, with a stated delivery time of 2 working days for all its delivery options into Czechia, Slovakia and Hungary. Allegro's fulfilment article refers throughout to the Allegro Warehouse in the singular and names every international option "from Poland to X", so treat One Fulfillment for CEE as cross-border from Poland rather than as local in-country stock.
Allegro International Czechia is a single delivery product from Poland that enables courier, pick-up point and parcel locker simultaneously: InPost collects parcels from sellers in Poland, and One Courier collects from some sellers and delivers to buyers in Czechia. On allegro.cz each of the three options is available with both payment in advance and payment on delivery, whereas on allegro.pl only with payment in advance. Allegro added InPost as a second carrier on Allegro International Slovakia on 2 September 2026, alongside Allegro One Courier, and the Allegro International Slovakia option itself only launched on 23 April 2026 with local carrier SPS. Allegro One Box lockers operate in Czechia: Allegro reported on 10 July 2024 that the first was installed on 25 March 2024 and 140 more had followed, reachable via Allegro International Parcel Lockers Czechia (dispatch from Poland) and Allegro WE|DO Parcel Lockers (dispatch within Czechia), with maximum parcel dimensions of 64 x 38 x 41 cm for size L since 17 June 2024. Allegro flags that article as possibly out of date and publishes no more recent Czech One Box count, so do not model a current Czech locker footprint from it.
Payment on delivery matters commercially in Czechia. Allegro states its data shows over 88% of Czech buyers pay that way, with cash and card accepted even at parcel lockers, and allegro.cz supports purchase without registration because Czech buyers frequently buy without creating accounts. Allegro also requires at least one payment-on-delivery option before it will award the Smart! badge on allegro.cz.
Allegro Smart! runs on all three CEE marketplaces with locally adapted conditions. The free-delivery minimum order value from one seller is 299 CZK to lockers or pick-up points and 499 CZK by courier on allegro.cz, EUR 12.90 and EUR 21.90 on allegro.sk, and 5,000 HUF and 9,000 HUF on allegro.hu, as of September 2026. Badge requirements differ by market: on allegro.cz and allegro.sk the account needs a sales quality level higher than Neutral, or at least Neutral on all of the seller's accounts, while on allegro.hu it needs at least Good, or at least Neutral on all accounts. All three also require at least one courier plus one locker or pick-up option, at least one payment-in-advance and one payment-on-delivery option, and delivery prices inside Allegro's published bands. Smart! also constrains the return address by market: Poland or Czechia for allegro.cz, Poland, Czechia or Slovakia for allegro.sk, and Poland, Czechia, Slovakia or Hungary for allegro.hu.
Returns
Allegro applies one returns policy across all marketplaces with a minimum 14-day withdrawal window and a further 14 days to send the goods back, but the class of buyer differs. On allegro.cz, allegro.sk and allegro.hu only a consumer not running a business activity may withdraw without giving a reason, whereas allegro.pl also extends this to certain sole traders buying outside their profession. One useful detail: Allegro runs a promotion under which a parcel not collected by an allegro.cz buyer and returned to the seller costs the seller only 5 CZK, stated as the equivalent of 1 PLN, applicable to delivery options settled directly with Allegro.
Listing, language and local product requirements
Each Allegro foreign marketplace is available only in the language of that country. Allegro automatically translates the offer title, description and parameters into Czech, Slovak or Hungarian once the offer is linked to a shipping price list containing delivery to that country, and the seller can override the translation. That automation stops at the screen. Allegro requires that before shipping an order the seller checks that the product carries a label and manual in Czech (for allegro.cz), Slovak (allegro.sk) or Hungarian (allegro.hu), and that warranty and returns terms are provided in the local language. Translation of a listing is not translation of a product, and this is where brands new to CEE most often stall.
Prices are set and settled in local currency: CZK on allegro.cz displayed as whole korunas with no hellers, EUR on allegro.sk, and HUF on allegro.hu rounded to a multiple of 5 HUF with a minimum product price of 5 HUF. Unset foreign prices default to Allegro's Price converter rule using European Central Bank rates.
Two Hungarian obligations are handled for you. Hungary mandates a commercial warranty for certain products with a statutory period that depends on product price and type, and Allegro automatically substitutes Hungary-compliant warranty terms on allegro.hu based on the offer price and category, leaving the seller's own terms unchanged in other marketplaces. Hungarian law also requires data erasure codes to accompany durable data carriers such as laptops, smartphones and external drives sold to Hungarian buyers, and Allegro states it discharges this obligation on the seller's behalf on allegro.hu.
Integration routes
Allegro's REST API exposes GET /marketplaces returning, per marketplace id, the languages an offer may be created in, the languages it may be displayed in, available currencies and shipping countries. For allegro-cz the base currency is CZK, offer-creation languages are cs-CZ and en-US, and shipping countries include CZ, PL and SK. The API documentation states an offer can only be selected for an additional marketplace if it is listed by a verified business account, is Buy Now only, is not a charity offer and is not a B2B offer, with qualification running on activation, on edit, and when the seller adds a new marketplace to a live offer.
Pricing can be automated per marketplace. Allegro provides four built-in pricing-rule types usable across foreign marketplaces: EXCHANGE_RATE (converting from base-marketplace currency using European Central Bank rates published once daily), FOLLOW_BY_ALLEGRO_MIN_PRICE, FOLLOW_BY_MARKET_MIN_PRICE and FOLLOW_BY_TOP_OFFER_PRICE, each set separately per marketplace on the same offer. Allegro publishes no certified-partner list for the CEE marketplaces, so integrator selection is on you.
The compliance stack for Czechia, Slovakia and Hungary
Allegro's guidance for all three CEE marketplaces is that a Poland-established VAT payer selling B2C can settle under the EUR 10,000 (42,000 PLN) EU-wide distance-selling threshold or, above it, via VAT OSS, without registering locally in Czechia, Slovakia or Hungary. Allegro also states that VAT OSS cannot be used if the seller uses warehouses or fulfilment services in other countries, if the seller uses the VAT margin scheme, or for B2B sales. Sellers planning to hold stock inside Czechia, Slovakia or Hungary should take local VAT advice, and Allegro does not state what registration that triggers. Allegro separately warns that the transaction currency on allegro.cz is the Czech koruna, that VAT rates for particular products may differ from Polish rates, and that a seller not using OSS must issue invoices under Czech rules. Do not source a VAT registration conclusion to a marketplace help page: that is a tax question, not a platform question. Our compliance glossary sets out the terms.
Czechia: EKO-KOM and a double exemption threshold
Czech packaging obligations are dis-applied below a double threshold: a seller placing less than 300 kg of packaging on the Czech market in a calendar year and with annual turnover below 25 million CZK is exempt from the recycling, take-back and List of Entities obligations, with turnover counted across all marketplaces the seller uses. Above it, Allegro's seller guidance states that the collective-compliance route requires an agreement with "a company that offers such services (currently, the only company authorized by the Czech government is EKO-KOM)", which removes the seller's own obligation to enter the List of Entities. EKO-KOM describes itself as an authorised packaging company acting under a Czech Ministry of the Environment decision of 28 March 2002 under the Packaging Act 477/2001 Coll. Joining EKO-KOM costs an annual fee of CZK 1,600 excluding 21% VAT (CZK 800 administrative fee plus CZK 800 mandatory State Environmental Fund fee), and EKO-KOM explicitly accommodates EU and non-EU companies with or without an authorised representative, so a foreign seller can join without a Czech establishment. That CZK 1,600 is the joining fee, not the cost of compliance: per-tonne packaging tariffs are quoted separately and are not published as a public rate card. The Czech EPR register is the Informační systém odpadového hospodářství VISOH2 at visoh2.mzp.cz, and Allegro requires the Czech EPR number in the seller's Account details only if the seller sells batteries or products containing batteries.
Slovakia: a competitive PRO market and a mandatory representative
Slovak EPR is governed by the Waste Act of 17 March 2015, covering packaging (§52), non-packaging products (§73), electrical and electronic equipment (§32), batteries and accumulators (§42) and vehicles (§60), with the register held in the Informačný systém odpadového hospodárstva at isoh.gov.sk. Unlike Czechia, Slovakia has a competitive market of packaging producer responsibility organisations: the official ISOH register of authorised packaging OZVs lists nine organisations, including NATUR-PACK, a.s. (authorisation AOZV25OBA00058) and ENVI-PAK, a.s. (AOZV25OBA00075), alongside ASEKOL SK, E-cycling, ELEKOS, NOWAS, Reclay Systems, SEWA and 1. východoslovenská OZV. Critically for a foreign brand, a seller with no registered office or fixed establishment in Slovakia is obliged to authorise an external entity to represent it and guarantee that its electrical-equipment EPR obligations are met, per Allegro's Slovak waste guidance.
Hungary: two overlapping green taxes
Hungarian EPR has applied since 1 July 2023 under Government Decree 80/2023 and Act LXXXV of 2011, per Allegro's seller guidance, with registration running through MOHU MOL Hulladékgazdálkodási Zrt. as the appointed operator and data submitted through the national environmental information system OKIR at web.okir.hu. Hungary imposes two overlapping green taxes on the same goods: the environmental product fee, in force since 21 September 1995, and EPR since 1 July 2023, both keyed to Combined Nomenclature customs codes, so many packaging and electrical products fall under both. The Hungarian EPR scope is much wider than packaging alone, covering packaging, single-use plastics, electrical and electronic equipment, batteries and accumulators, motor vehicles, tyres, office paper, advertising paper, baking oils and fats, textile products and wooden furniture. If your catalogue touches textiles or furniture, Hungary is the market where the registration list gets long.
Frequently asked questions
Are allegro.cz, allegro.sk and allegro.hu all live for third-party sellers?
Yes. All three are live as of 2 September 2026, and none is merely announced. Allegro.cz opened to merchants on 10 May 2023, allegro.sk launched in March 2024 and allegro.hu launched on 2 October 2024. Each has its own storefront, seller knowledge base, fee page and Allegro Smart! terms page on help.allegro.com.
Do I need a separate Allegro account for each country?
No. One Allegro seller account covers all four marketplaces, and Allegro's rule is "list once, sell everywhere". The Czechia page states you do not need to list new offers or register another account to start selling on allegro.cz. A company seated in Czechia, Slovakia or Hungary registers on its own domain, which then becomes its base marketplace in the API.
What commission does Allegro charge in Czechia, Slovakia and Hungary?
Allegro publishes 13 department-level bands identical across all three markets, from 2.5% to 8% in Electronics up to 13% to 17% in Accessories and Others. Fashion is the one band to treat with caution: the Slovak tier is 11.5% net up to EUR 25 and then 7.5% on the surplus, but Allegro's Czech and Hungarian pages state a tier that contradicts their own worked example, so confirm the Fashion rate in writing before you list. The exact per-category rate inside each band is not published publicly and sits behind an authenticated Sales Center annex, so use Allegro's own fee calculator to confirm a specific rate.
Is Allegro curated or can any brand register?
Allegro is open, not curated. Its registration guide describes a self-serve online form with no application or approval committee, and Allegro states that registering is simple and free of charge. The only gate it names is identity and company verification required before withdrawals, including KYC on beneficial owners holding over 25% of shares or votes.
What extra fee applies on allegro.hu?
allegro.hu carries a Local retail surcharge of 3.6% net (4.43% gross) charged on the product price plus the buyer-selected delivery cost. Allegro began collecting it on 1 July 2025 as a pass-through of Hungarian retail sales tax and states it transfers the amount to the authorities without margin. It applies to allegro.hu only, not to allegro.cz or allegro.sk.
Do I have to register for VAT in Czechia, Slovakia or Hungary?
Not automatically. Allegro's guidance is that a Poland-established VAT payer selling B2C can settle under the EUR 10,000 EU-wide distance-selling threshold or, above it, via VAT OSS, without local registration in the three markets. Allegro also states OSS cannot be used where the seller holds stock in other countries or sells B2B. Take local tax advice before warehousing stock in-market.
Can I list in English on allegro.cz?
Allegro's API allows offer creation in cs-CZ and en-US for allegro-cz, but each foreign marketplace displays only in the local language, and Allegro auto-translates title, description and parameters into Czech, Slovak or Hungarian. Separately, Allegro requires the physical product to carry a label and manual in the local language, plus local-language warranty and returns terms, before you ship.
How long does Welcome Program relief last on the CEE marketplaces?
The Welcome Program runs 180 days on allegro.cz, allegro.sk and allegro.hu, double the 90 days offered on allegro.pl. It gives a 100% discount on sales commission for non-featured offers, capped at 17,000 CZK, EUR 700 or 2,500,000 HUF, and on allegro.hu it also covers the local retail surcharge. It excludes classifieds categories and OTC Medication.
Where Operator One fits
Nothing in Allegro's terms or registration pages addresses Merchant of Record arrangements, or whether an account holder may be someone other than the brand owner, either way. What is unambiguous is the obligation stack these three markets create: a Polish-drafted seller contract, settlement in three currencies with payout schedules that punish a mismatched IBAN, EKO-KOM in Czechia, one of nine authorised OZVs plus a mandatory representative in Slovakia, and MOHU plus a second overlapping environmental product fee in Hungary. Operator One is the legal seller of record, holds the entity and the VAT registrations, and can act as the GPSR Responsible Person for the goods it sells. If you would rather ship product than open bank accounts in Prague and Budapest, read Merchant of Record, browse the marketplaces we operate, or contact us.
Sources: Allegro foreign marketplaces hub; Allegro Czechia for sellers; Allegro Hungary for sellers; Allegro fees, allegro.cz; Allegro fees, allegro.sk; Allegro fees, allegro.hu; Local surcharge on retail sales on allegro.hu; Allegro payout schedules; Czech waste and packaging rules; ISOH register of authorised packaging OZVs, Slovakia; EKO-KOM, how to join the system; MOHU EPR information notice for producers; Allegro Q4 and FY2025 results; Allegro developer documentation, foreign marketplaces; allegro.cz Obchodní podmínky. All pages retrieved 2 September 2026.