By Operator One Editorial, 14 June 2026, updated 5 October 2026
To sell on Amazon Belgium, switch on Amazon.com.be in Amazon's European Seller Central (Professional plan EUR 39 a month excluding VAT), publish every listing in both French and Dutch, join the Belgian EPR schemes for packaging, electrical equipment and batteries, and fulfil from FBA stock in Germany or France, because Belgium is not a Pan-European FBA storage country. Amazon.com.be opened on 18 October 2022, and from 26 February 2027 every Pan-European FBA product must also be listed on it. Language coverage and Belgium's separate EPR schemes are what most often hold a launch back.
Key takeaways
- Amazon.com.be launched on 18 October 2022 with more than 180 million products across more than 30 categories and customer service in French, Flemish and English.
- Amazon Belgium is a listing country, not a storage country, for Pan-European FBA: from 26 February 2027 every Pan-EU product needs an active Belgian listing, and Belgian orders get domestic FBA fees only with German or French placement.
- FBA for a 900 g standard parcel sold on Amazon.com.be costs EUR 4.39 under the rate card effective 1 July 2026, and Amazon Belgium has no special-oversize FBA rate.
- Amazon's Belgian fee page says 2026 FBA fees in the Belgian, Dutch, Swedish, Irish and Polish stores rose by an average of EUR 0.02 per unit.
- Sales on Amazon Belgium carry 21% standard Belgian VAT once Belgian VAT applies, with reduced rates of 12% and 6%.
- For Amazon Belgium sellers, packaging EPR is split between Fost Plus (household packaging) and Valipac (commercial and industrial packaging), and non-Belgian companies must mandate an authorised representative to register.
- Recupel says that since 29 March 2025, online marketplaces such as Amazon.com.be must check that sellers of electrical equipment to Belgian consumers are Recupel members or hold an individual waste plan.
Amazon Belgium at a glance
| Item | Amazon Belgium |
|---|---|
| Store domain | amazon.com.be |
| Launch | 18 October 2022 |
| Currency | Euro (EUR) |
| Listing languages | French and Dutch (Amazon also serves Belgian shoppers in English) |
| Professional selling plan | EUR 39 per month, excluding VAT |
| Referral fee examples | Beer, wine and spirits 10%; consumer electronics 7%; baby products 8% up to EUR 10 and 15% above; clothing 5% up to EUR 15, 10% from EUR 15 to EUR 20, 15% above (EUR 0.30 minimum) |
| FBA | Yes, from Amazon fulfilment centres in other countries that serve Belgium; not a Pan-European FBA storage country |
| Special-oversize FBA tier | No |
| Standard VAT rate | 21% (reduced rates 12% and 6%) |
| Packaging, WEEE and battery EPR | Fost Plus and Valipac (packaging); Recupel (electrical equipment); Bebat (batteries) |
Sources: Amazon.com.be selling fees, Amazon FBA Belgium, Amazon European FBA rate card effective 1 July 2026, Amazon launch announcement of 18 October 2022, Your Europe VAT rates. As of October 2026.
How to start selling on Amazon Belgium
- Switch on Amazon.com.be. Existing EU sellers add the Belgian store in Seller Central; new sellers register once for the European account and choose the Professional plan.
- Write French and Dutch listings. Prepare titles, bullets, descriptions, A+ Content and back-end keywords in both languages, reviewed by native speakers.
- Join the Belgian EPR schemes. Fost Plus for household packaging, Valipac if you ship commercial packaging, Recupel for electrical equipment and Bebat for batteries, appointing an authorised representative in Belgium where a scheme requires one.
- Check VAT before stock moves. Register for VAT where your FBA stock is stored, and declare Belgian VAT on distance sales above the EUR 10,000 EU threshold through OSS or a Belgian registration.
- Enable German or French placement. Belgian FBA orders ship at domestic fees only when your stock can be placed in Germany or France.
- Advertise in both languages. Run Sponsored Products with French and Dutch keywords, because Amazon does not translate ads automatically on Amazon.com.be.
Amazon Belgium in context: a 2022 store built for two languages
Amazon.com.be opened on 18 October 2022 with more than 180 million products across more than 30 categories and a Brands of Belgium store featuring more than 100 Belgian businesses. Amazon launched it with customer service in French, Flemish or English, Prime at EUR 2.99 a month or EUR 25 a year at launch, and free delivery on eligible orders above EUR 20 sold and fulfilled by Amazon. Four years in, Amazon Belgium is best read as a hybrid: a real domestic storefront with Belgian pricing and a bilingual customer experience, commercially tied to Amazon.fr and Amazon.nl, which Belgian shoppers used long before the .be domain existed. With a population of 11.9 million (Eurostat, 2025), Belgium is a smaller market than Germany, France or the Netherlands, so the commercial case rests on doing French, Dutch, VAT and EPR right once and then running the store at low marginal cost.
French and Dutch: Amazon.com.be is not an extension of Amazon.nl
Belgium has three official languages (Dutch, French and German), and Amazon.com.be runs its customer experience in French and Flemish, with English as a third option. A seller who treats Belgium as an extension of the Netherlands and only provides Dutch content misses the French-speaking market in Wallonia and much of Brussels; a seller coming from France makes the opposite mistake.
- Translate, do not auto-translate. Belgian Dutch and Belgian French differ from Netherlands Dutch and French French in tone and product terminology. Machine output can be a first draft, but a native speaker should review category vocabulary.
- Bullets and A+ Content in both languages. Titles, bullets, descriptions and A+ modules should exist in French and Dutch versions.
- Search terms in both languages. Back-end keywords should cover French and Dutch synonyms where vocabulary diverges (for example luier and couche, stofzuiger and aspirateur).
- Safety information in the right language. Article 19 of the General Product Safety Regulation requires warnings and safety information in a language consumers can easily understand, as determined by the member state where the product is sold, so check which Belgian languages your product's warnings need.
Advertising follows the same rule. Amazon Ads lists automatic translation of Sponsored Brands and display ads only for Germany and a few non-EU stores, not for Belgium, so French and Dutch ad copy has to be written. Sponsored Products bids on Amazon.com.be run from EUR 0.02 to EUR 1,000 per click, and display ads are available in the Belgian store. Our Amazon advertising guide for Europe covers bids, budgets and keyword localisation.
Belgian VAT: 21%, the EUR 10,000 threshold and where stock sits
Belgium's standard VAT rate is 21%, with reduced rates of 12% and 6%. Because Amazon does not store Pan-European FBA stock in Belgium, most Amazon.com.be sellers make cross-border sales into Belgium from stock in Germany or France, and the VAT position follows the EU distance-selling rules:
- At or below EUR 10,000. A seller established in a single EU member state whose total intra-EU distance sales stay at or below EUR 10,000 (excluding VAT) in the current and previous calendar year charges its own member state's VAT and declares it in its normal domestic return; the European Commission states that OSS is not relevant below the threshold.
- Above EUR 10,000. Belgian VAT at 21% applies to sales to Belgian consumers, declared through the One Stop Shop (OSS) or a Belgian VAT registration.
- Stock in a fulfilment centre. Amazon states that a VAT number is required for each country where goods are stored, so German or French placement means a German or French VAT registration. Any stock you hold in Belgium yourself, for example for FBM, makes Belgian sales domestic supplies and requires a Belgian VAT number.
Amazon's Belgian VAT information page also notes that sellers based outside the EU must appoint a fiscal representative in some EU countries to register for VAT, and reminds sellers that VAT compliance is their own responsibility.
Belgian EPR: Fost Plus, Valipac, Recupel and Bebat
Belgium splits producer responsibility across four organisations, and a brand selling household products with batteries or electronics can need all four. Our Belgium EPR guide covers the detail; for Amazon.com.be the essentials are:
- Fost Plus (household packaging). The packaging that ends up in a Belgian consumer's bin. Almost every Amazon.com.be order creates Fost Plus liability. Fost Plus's 2026 rates include EUR 0.1503 per kg for paper and cardboard and EUR 0.1052 per kg for glass.
- Valipac (commercial and industrial packaging). Pallets, stretch film and outer cartons discarded at business premises. The Interregional Packaging Commission (IVCIE) states that Valipac is currently the only accredited option for this stream.
- Recupel (electrical and electronic equipment). Recupel states that an online shop based outside Belgium that sells to customers living in Belgium must still become a Recupel member or submit an individual waste management plan, and must appoint an authorised representative in Belgium; Recupel can act as that representative free of charge.
- Bebat (batteries). Bebat registers its participants in the producer register of the three regions, charges an annual flat-rate contribution of EUR 60 plus per-battery contributions, and takes declarations annually below 10,000 batteries a year and monthly above that.
Two 2025 and 2026 changes raised the bar for foreign sellers. From 29 March 2025, Recupel says online marketplaces must check that sellers of electrical equipment are Recupel members or have an individual waste management plan, and refuse them otherwise unless the marketplace takes on the EPR obligations itself. Since 12 August 2026, when the EU Packaging and Packaging Waste Regulation started to apply, Fost Plus states that registration in the Belgian producer register is also mandatory for non-Belgian companies without a Belgian establishment, which must mandate an authorised representative to do it.
GPSR: the responsible person for Belgian listings
Since 13 December 2024, the General Product Safety Regulation (EU) 2023/988 has required an economic operator established in the EU to be responsible for every consumer product placed on the EU market (Article 16), with its name and contact details on the product, packaging, parcel or an accompanying document. For Amazon.com.be, Article 19 adds that the listing must show the manufacturer's details, the responsible person's details where the manufacturer is outside the EU, a product picture and identifier, and warnings in a language Belgian consumers can easily understand. Non-EU brands that already sell into Belgium through a Dutch or French set-up should check that the same responsible-person details flow through to the Belgian listings.
FBA for Amazon.com.be: stock in Germany or France
Amazon stores Belgian FBA stock in fulfilment centres elsewhere in Europe: its Belgian FBA page says products are stored in Amazon fulfilment centres in Europe that serve Belgian customers, with free one-day delivery on eligible Prime orders. The Pan-European FBA page lists the storage countries as Germany, France, Italy, Spain and Poland, and states that Belgian orders get domestic FBA fees only when placement is enabled in Germany or France. From 26 February 2027 every Pan-EU product must also have an active Belgian listing, and Amazon's Dutch Pan-EU page says it will give at least 30 days' notice.
| FBA size tier (rate card 1 July 2026) | Sold on Amazon.com.be | Sold on Amazon.fr | Sold on Amazon.de |
|---|---|---|---|
| Standard envelope up to 210 g | EUR 2.47 | EUR 3.33 | EUR 2.57 |
| Standard parcel up to 900 g | EUR 4.39 | EUR 6.01 | EUR 3.44 |
| Standard parcel up to 2.9 kg | EUR 6.27 | EUR 7.08 | EUR 4.55 |
| Small oversize up to 760 g | EUR 6.63 | EUR 7.05 | EUR 4.56 |
| Heavy oversize up to 31.5 kg | EUR 15.47 | EUR 15.59 | EUR 13.00 |
| Special oversize up to 30 kg | No rate | EUR 24.88 | EUR 21.30 |
Source: Amazon European FBA rate card, effective 1 July 2026, local and Pan-European FBA fees by store of sale. As of October 2026.
The practical consequences for Amazon.com.be:
- Bulky goods need another route. With no special-oversize rate for Belgium, there is no FBA rate for products above 31.5 kg, longer than 175 cm or with a girth over 360 cm sold on Amazon.com.be; they go FBM or Seller Fulfilled Prime, which Amazon offers on the Belgian store for sellers shipping from their own warehouse.
- Fewer Pan-EU surcharges. Amazon's Pan-EU low-inventory fee does not apply to Belgium, while it does apply in Germany, France, Italy and Spain.
- Cross-border without placement. Without German or French placement, Belgian orders ship at cross-border EFN rates (EUR 9.19 to EUR 9.45 for a 900 g parcel), roughly double the local fee.
- Surcharges still apply. A 1.5% fuel and logistics surcharge has applied to FBA fulfilment fees in the Belgian store since 17 April 2026.
For a brand already selling on Amazon.fr or Amazon.de, adding Amazon.com.be with French or German placement usually pays back through faster Prime delivery at the domestic fee. For a niche brand with low Belgian volume, EFN or FBM from a single stock pool may be the simpler answer. Our guide to Amazon fulfilment options in Europe compares the fees for each route.
Where Belgium fits in a wider EU plan
Belgium is rarely a standalone decision. Most sellers approach it as the third leg of an Amazon.fr and Amazon.nl build, or as part of a Benelux plan that also covers bol. The Pan-EU listing requirement from 26 February 2027 makes the sequencing simpler for Pan-EU sellers: the Belgian listings have to exist anyway, so the question becomes whether they are good enough in both languages to convert.
Frequently asked questions
Which languages do I need on Amazon.com.be?
You need French and Dutch listings on Amazon.com.be, because Amazon serves Belgian shoppers in French and Flemish (plus English) and Belgium has three official languages. Amazon does not translate Sponsored Brands or display ads automatically in Belgium, so ad copy also needs both languages.
Is Belgium a Pan-European FBA storage country?
No. Amazon stores Pan-European FBA stock in Germany, France, Italy, Spain and Poland; Belgian orders get domestic FBA fees only when placement in Germany or France is enabled, and from 26 February 2027 every Pan-EU product must have an active Belgian listing.
Which EPR schemes apply when selling on Amazon Belgium?
Fost Plus covers household packaging and Valipac covers commercial and industrial packaging, while Recupel covers electrical equipment and Bebat covers batteries. Non-Belgian companies need an authorised representative in Belgium for Recupel and for the Belgian packaging producer register.
Does Amazon check Recupel membership for electronics sold in Belgium?
Yes. Recupel states that since 29 March 2025 online marketplaces must check that sellers of electrical equipment are Recupel members or have an individual waste management plan, and to refuse them otherwise unless the marketplace takes on the EPR obligations itself.
How much does it cost to sell on Amazon.com.be?
The Professional plan costs EUR 39 a month excluding VAT, plus a referral fee per sale such as 7% for consumer electronics, with a EUR 0.30 minimum. FBA for a 900 g standard parcel sold in Belgium costs EUR 4.39 under the rate card effective 1 July 2026.
What VAT rate applies to sales on Amazon Belgium?
Belgium's standard VAT rate is 21%, with reduced rates of 12% and 6%. Above the EUR 10,000 EU distance-selling threshold, Belgian VAT applies to sales to Belgian consumers and is declared through OSS or a Belgian registration.
How Operator One runs Amazon Belgium for brands
Operator One is a Merchant of Record: it acts as the legal seller on Amazon.com.be and on 100+ marketplaces in 28 countries, while the brand supplies the products on consignment and receives the revenue. It files OSS and IOSS plus local VAT registrations where it holds stock, registers EPR (including Fost Plus and Valipac) per country and per stream with a local authorised representative where a market requires one, and runs bilingual French and Dutch listing operations; CE marking and the technical file stay with the manufacturer. Operator One runs two fulfilment centres, in the Netherlands and Germany, and otherwise uses Amazon's logistics. We treat Amazon.com.be as a first-class storefront rather than a Dutch or French spillover. The Amazon Belgium marketplace page summarises the channel; to discuss your range, talk to our team.