What marketplace sellers are prioritising in 2026
Growth is still high on the agenda for marketplace sellers, but increasingly, so are profitability, operational efficiency and smarter use of technology.
ChannelEngine has released its Marketplace Seller Trends Report 2026, looking at how sellers are navigating these priorities and where the marketplace landscape is heading.
Marketplace growth is becoming more complex
As sellers expand across channels and markets, the focus is shifting from simply increasing marketplace presence to building operations that are scalable, profitable and easier to manage.
ChannelEngine's new report explores how sellers are approaching that challenge. It covers:
- the priorities shaping marketplace strategies in 2026
- the technologies sellers are using to manage growth
- the operational considerations behind scalable, profitable marketplace sales
Who the report is for
For brands and retailers already active on marketplaces, or planning their next stage of expansion, the report provides a useful benchmark for understanding how other sellers are approaching growth and performance.
At Operator One, we work with brands navigating many of these same challenges across European marketplaces, from expansion and marketplace operations to fulfilment, compliance and performance.
Frequently asked questions
What is the Marketplace Seller Trends Report 2026?
It is a report published by ChannelEngine on how marketplace sellers are balancing growth, profitability, operational efficiency and technology in 2026.
What does the report cover?
It covers three areas: the priorities shaping marketplace strategies in 2026, the technologies sellers use to manage growth, and the operational considerations behind scalable, profitable marketplace sales.
Who is the report for?
It is for brands and retailers already selling on marketplaces, or planning their next stage of expansion, who want a benchmark for how other sellers approach growth and performance.
Is the report free, and where can I download it?
Yes, the report is free. The download is on channelengine.com, where ChannelEngine asks for your details before you get the file.
How can Operator One help with marketplace expansion in Europe?
Operator One is a Merchant of Record: it becomes the legal seller for your products on 100+ marketplaces in 28 countries (the 27 EU member states plus the UK), while you supply the products and receive the revenue. See how Merchant of Record works or book a call.
Get the Marketplace Seller Trends Report 2026
Want to see what sellers are focusing on in 2026?
Download the Marketplace Seller Trends Report 2026 →
Report published by ChannelEngine. The download is on channelengine.com, where you are asked for your details.
Planning your own marketplace expansion in Europe? Talk to Operator One.