What marketplace sellers are prioritising in 2026
Growth is still high on the agenda for marketplace sellers, but increasingly, so are profitability, operational efficiency and smarter use of technology.
ChannelEngine has released its Marketplace Seller Trends Report 2026, looking at how sellers are navigating these priorities and where the marketplace landscape is heading.
Marketplace growth is becoming more complex
As sellers expand across channels and markets, the focus is shifting from simply increasing marketplace presence to building operations that are scalable, profitable and easier to manage.
ChannelEngine's new report explores how sellers are approaching that challenge. It covers:
- the priorities shaping marketplace strategies in 2026
- the technologies sellers are using to manage growth
- the operational considerations behind scalable, profitable marketplace sales
Who the report is for
For brands and retailers already active on marketplaces, or planning their next stage of expansion, the report provides a useful benchmark for understanding how other sellers are approaching growth and performance.
At Operator One, we work with brands navigating many of these same challenges across European marketplaces, from expansion and marketplace operations to fulfilment, compliance and performance.
Get the Marketplace Seller Trends Report 2026
Want to see what sellers are focusing on in 2026?
Download the Marketplace Seller Trends Report 2026 →
Report published by ChannelEngine. The download is on channelengine.com, where you are asked for your details.
Planning your own marketplace expansion in Europe? Talk to Operator One.