By Operator One Editorial, 5 October 2026
Selling on Kaufland Slovakia means listing in Slovak on kaufland.sk, pricing in euros and shipping each order to Slovak buyers yourself, all from the same Kaufland Global Marketplace account that runs your other Kaufland storefronts. Kaufland.sk opened on 15 February 2023 as Kaufland's first marketplace outside Germany and charges 7% to 16% commission. The two things that catch sellers out are Slovakia's 23% VAT rate and a Slovak EPR rule that makes a local authorised representative mandatory for producers based abroad.
Key takeaways
- Kaufland.sk went live on 15 February 2023 as Kaufland's first marketplace outside Germany, a year before Allegro launched allegro.sk in February 2024.
- Kaufland reports up to 2.2 million visitors a month and 4,200 sellers on Kaufland.sk, in a country of about 6 million people (July 2026).
- Kaufland.sk prices, fees and payouts are all in euros, but Slovak VAT is 23% against 19% in Germany, so the same shelf price earns less net revenue on Kaufland.sk.
- Since 1 January 2026, Slovakia taxes many sugary and salty foods at 23% instead of the reduced 19% rate.
- Kaufland.sk asks for no EPR numbers at sign-up, yet Slovak waste law requires a producer without a Slovak seat to appoint a Slovak authorised representative by written mandate of at least one year.
- Slovak shoppers buy cross-border: in Eurostat's 2023 survey, 25.7% of Slovaks had bought from sellers in other EU countries in the previous three months, against 19.1% across the EU.
- Kaufland.sk offers four pick-up carriers (DHL, Packeta, GLS and DPD), and Kaufland Shipment Solutions sells GLS labels from Germany to Slovakia for parcels up to 40 kg.
Kaufland Slovakia at a glance
| Item | Kaufland.sk |
|---|---|
| Domain | kaufland.sk |
| Live for shoppers since | 15 February 2023 |
| Currency | Euro, for prices, fees and payouts |
| Listing language | Slovak (free product data translation in the Seller Portal) |
| Commission | 7% to 16% by category, plus €0.70 per item in Media |
| Monthly basic fee, plus VAT | €39.95 (Basic) or €59.95 (Plus), one fee for all Kaufland storefronts |
| Kaufland Shipment Solutions (KSS) | Yes: GLS labels from Germany to Slovakia, up to 40 kg |
| VAT | 23% standard, 19% and 5% reduced; Slovak VAT ID or OSS number required |
| EPR schemes | Packaging, WEEE and batteries via a licensed OZV; Slovak authorised representative if you have no Slovak seat |
Sources: Kaufland press release of 13 February 2023, Kaufland conditions page (updated 2 September 2026), Kaufland Seller University, Slovak Financial Administration, Act No. 79/2015 Coll. As of October 2026.
Kaufland.sk: the first Kaufland marketplace outside Germany
Slovakia was Kaufland's test market for international expansion. Kaufland's press release of 13 February 2023 announced Kaufland.sk for 15 February 2023, citing the 75 Kaufland stores already trading in Slovakia as the brand base, and offered launch sellers six months without basic fees or commission. Kaufland.cz followed on 12 April 2023.
Kaufland.sk grew fast in its first months. In its October 2023 update, Kaufland reported that the number of products on Kaufland.sk had grown tenfold since launch to more than 5.7 million, offered by 3,800 sellers in over 6,400 categories, and that, according to Similarweb, Kaufland.sk had the most visitors of any marketplace in Slovakia. Kaufland's current Kaufland.sk seller page (updated July 2026) gives up to 2.2 million visitors a month and 4,200 sellers.
Slovak shoppers: price-driven and used to buying abroad
Slovak online shoppers already buy from foreign sellers more than most Europeans. Eurostat's 2023 survey found that 25.7% of Slovaks aged 16 to 74 had bought online from sellers in other EU countries in the previous three months, against 19.1% across the EU, while 53.4% had bought from Slovak sellers. In 2025, 78.8% of Slovaks had bought something online in the previous 12 months (EU: 73.6%).
Price leads the decision. Kaufland's Kaufland.sk page states that 52% of Slovaks name price as their most important buying criterion, that 73% of Slovak internet users shop online at least once a quarter, and that Slovakia has 15,630 online shops. For a seller, that points to competitive euro pricing and visible delivery costs rather than premium positioning.
Allegro is the other cross-border marketplace in Slovakia. Allegro's half-year report 2026 dates the launch of allegro.sk to February 2024, a year after Kaufland.sk, and reports 5.3 million active buyers at 30 June 2026 for Czechia, Slovakia and Hungary combined, without a Slovak-only figure. Our Allegro Czechia, Slovakia and Hungary guide covers that channel.
Kaufland.sk versus Kaufland.de: what changes
For a seller already on Kaufland.de, Kaufland.sk keeps the currency and the fee schedule but changes VAT, language, EPR and delivery. The table sets out the differences that need action.
| Setting | Kaufland.de | Kaufland.sk |
|---|---|---|
| Currency | Euro | Euro |
| Standard VAT rate | 19% | 23% |
| Listing and legal text language | German | Slovak |
| EPR numbers required by Kaufland | Packaging mandatory, other streams by product | None at present |
| Pick-up carriers | DHL, GLS, DPD | DHL, Packeta, GLS, DPD |
| Public holidays in delivery KPIs | German nationwide holidays | Slovak holidays only |
| Commission and basic fee | 7% to 16%; one basic fee | 7% to 16%; same basic fee |
Sources: Kaufland conditions page, registration page, shipping settings and holiday guide; Slovak Financial Administration. As of October 2026.
Euro pricing with Slovak VAT: the margin check
Kaufland.sk removes currency risk for eurozone sellers but not the VAT gap. Slovakia has three VAT rates: 23% standard and 19% and 5% reduced, set by §27 of the Slovak VAT Act from 1 January 2025, according to the Slovak Financial Administration. From 1 January 2026, Acts No. 261/2025 and 385/2025 moved several foods with higher sugar or salt content, such as sweets, cakes, jams and ice cream, from 19% to 23%.
The worked example: a product priced at €49.99 including VAT nets €42.01 on Kaufland.de at 19% but €40.64 on Kaufland.sk at 23%, which is €1.37 less per unit. Kaufland's commission is the same on both, because Kaufland calculates it on the gross price including delivery. Keeping the German net price would mean a Kaufland.sk shelf price of about €51.67. Kaufland's Transfer inventory tool copies offers between storefronts and lets you adjust the Slovak price by a percentage or a fixed amount.
Before Kaufland.sk offers go live, enter a Slovak VAT ID or, as an EU seller, your OSS number for the channel; a number that fails Kaufland's check hides your Kaufland.sk offers. Slovak VAT is due on sales to Slovak consumers once your EU-wide cross-border sales pass EUR 10,000 a year, and sales from stock held in Slovakia are domestic supplies that can require a Slovak VAT registration.
The euro also simplifies Kaufland's own charges. On Kaufland.sk the Media surcharge is €0.70 per item, a redeemed voucher costs €0.49 on products under €100 and €0.99 from €100, and the seller pays return shipping on items above €40. Kaufland pays Kaufland.sk revenue in euros, 14 days after tracked delivery or 21 days after an untracked order is marked as shipped, to bank details entered for the Kaufland.sk channel.
Slovak-language listings and Slovak consumer law
Kaufland.sk needs Slovak, not Czech. Kaufland requires product data, legal texts and customer communication in each marketplace's national language, so Czech listings and legal texts from Kaufland.cz cannot be reused on Kaufland.sk. Kaufland's free product data translation and its DeepL-based legal text translation cover Slovak; review the output before publishing.
Slovakia's Consumer Protection Act (Act No. 108/2024 Coll.) sets three rules that shape a Kaufland.sk listing:
- Language: §4(1)(g) requires the trader to give consumers all information and documents in Slovak, or in another language the consumer understands if the consumer agrees.
- Withdrawal: §20(1)(a) gives consumers 14 days from receipt of goods to withdraw from a distance contract, matching Kaufland's default 14-day return period.
- Discounts: §7 requires every price reduction to show the previous price, defined as the lowest price in the 30 days before the reduction.
EPR for Kaufland.sk: a Slovak authorised representative is mandatory
Kaufland.sk does not ask for EPR numbers. Kaufland's registration page states: "Currently, you are not required to enter EPR information to sell on Kaufland.sk." Slovak law is stricter than Kaufland's sign-up check. Under §27(18) and (19) of the Slovak Waste Act (Act No. 79/2015 Coll.), a producer of reserved products with no seat or place of business in Slovakia must appoint a Slovak-established authorised representative by written mandate covering all its obligations, for at least one year.
Kaufland's EPR guidance applies this to the three streams on Kaufland.sk:
- Packaging: since 1 July 2022, sellers placing packaging on the Slovak market must register with the Slovak Ministry of the Environment and join a producer responsibility organisation (OZV), reporting the packaging they ship to end users.
- WEEE: sellers of electrical and electronic equipment must register before placing goods on the Slovak market, through a Slovak authorised representative if they have no Slovak branch, and must offer free take-back of old devices via Kaufland.sk.
- Batteries: battery sellers have had to register since 2023, again through a Slovak authorised representative without a Slovak branch.
Kaufland's own EPR Service covers only France, Italy and Spain, not Slovakia. Our Czech Republic and Slovakia EPR guide explains the Slovak producer register, the OZV choice and the PPWR changes from 12 August 2026.
Delivering to Slovakia: Packeta, KSS and Slovak holidays
Kaufland.sk shoppers can collect parcels from four carriers' pick-up networks: DHL, Packeta, GLS and DPD. Packeta is offered only on Kaufland.sk and Kaufland.cz, so a seller already shipping Packeta to Czech buyers can reuse the same size-based shipping groups for Slovakia. Kaufland.sk requests the customer's telephone number on every order, and API users must read the Delivery attribute on Kaufland.sk orders.
Kaufland Shipment Solutions (KSS) only helps a seller whose stock is in Germany: it sells GLS labels to Slovakia for parcels up to 40 kg, and Slovak returns can only go back to a German address. A seller shipping from Czech, Austrian or Slovak stock books its own carrier.
Kaufland judges Kaufland.sk delivery against Slovak public holidays only. Kaufland's holiday guide states that for Kaufland.sk "NO German public holidays are taken into account", so a German-only holiday such as Whit Monday (25 May 2026) does not extend Kaufland.sk delivery windows, and sellers adjust handling times manually beforehand.
What is the same on every Kaufland storefront
A Kaufland.de seller reaches Kaufland.sk without a new contract: the account, the Seller Portal and the euro basic fee stay the same. Two duties also carry over unchanged: answering customer tickets within 48 hours, and shipping every order yourself, because Kaufland has run no fulfilment service since 28 February 2025. Our Kaufland Global Marketplace guide covers onboarding and plans.
How to start selling on Kaufland Slovakia
- Add Kaufland.sk as a sales channel. Register with Kaufland Global Marketplace or activate Kaufland.sk in your existing Seller Portal account.
- Enter Slovak tax data. Add a Slovak VAT ID or your OSS number for Kaufland.sk and wait for the VAT ID validation to pass.
- Recalculate prices for 23% VAT. Transfer offers from your source storefront and adjust Slovak prices so net margins hold, using VAT indicators of 23%, 19% or 5%.
- Translate into Slovak. Activate product data translation and transfer Slovak legal texts, then review both.
- Create Kaufland.sk shipping groups. Set euro shipping costs and size-based groups for Packeta and other pick-up carriers.
- Appoint a Slovak authorised representative. If you have no Slovak seat, mandate a Slovak representative and register packaging, WEEE and batteries before the first sale.
Frequently asked questions
When did Kaufland.sk launch?
Kaufland.sk went live on 15 February 2023 and was Kaufland's first marketplace outside Germany. Kaufland.cz followed on 12 April 2023.
Which currency does Kaufland.sk use?
Kaufland.sk uses the euro for prices, shipping costs, Kaufland fees and payouts. The basic fee is €39.95 or €59.95 a month plus VAT, the same as on Kaufland.de.
What VAT rate applies to sales on Kaufland.sk?
Slovak VAT applies to sales shipped to Slovak consumers once your EU cross-border distance sales pass EUR 10,000 a year, and to sales from stock held in Slovakia. The rates are 23% standard and 19% and 5% reduced, and since 1 January 2026 many sugary and salty foods are taxed at 23%.
Do I need a Slovak authorised representative to sell on Kaufland.sk?
Kaufland does not check for one, but Slovak waste law requires a producer of packaging, electrical equipment or batteries with no Slovak seat to appoint a Slovak authorised representative by written mandate of at least one year.
Can I use my Czech listings on Kaufland.sk?
No. Kaufland requires product data and legal texts in each marketplace's national language, so Kaufland.sk needs Slovak versions. Kaufland's free translation tools can produce them from your existing data.
How Operator One sells on Kaufland Slovakia for brands
Operator One is the legal seller on Kaufland.sk as Merchant of Record. The brand consigns stock and receives the revenue; Operator One runs the seller account, Slovak listings and customer service, prices for Slovak VAT, files OSS plus local registrations where it holds stock, and arranges a local authorised representative for EPR in markets that require one, Slovakia among them. Orders ship from Operator One's own fulfilment centres in Germany and the Netherlands. Kaufland.sk is one of 100+ marketplaces in 28 countries Operator One sells on; see our Kaufland Slovakia directory entry.
Planning Kaufland.sk alongside Kaufland.de or Kaufland.cz? Talk to us about the Slovak set-up for your range.