🇬🇧ASOS United Kingdom

If we operate a live seller account on ASOS United Kingdom (look for the 'Live' status pill on this page), yes. We onboard your catalogue under our Merchant of Record entity and you go live on the standard ~30-day onboarding timeline. Where the status is 'On request', we confirm fit and timeline on a discovery call first.

No. Operator One holds the ASOS United Kingdom seller account under our MoR entity. You sign one master agreement with us; there is no separate marketplace contract for you to sign or manage.

We do. As Merchant of Record, Operator One is the party on the consumer invoice, so VAT collection, EPR, EPR registrations, DAC7 reporting (GPSR Responsible Person sits with O1 when we are your Importer of Record) and returns processing all sit with us, not with your brand.

Marketplace commission, fulfilment fees, advertising spend and our service fee flow into a single consolidated monthly settlement statement. We share the full per-marketplace P&L for your catalogue on the discovery call.

ASOS United Kingdom is one channel inside your O1 mix, and you keep the call on where else your brand sells. If you want ASOS United Kingdom to be the only marketplace we run for you, we can scope the engagement that way; if you later want to add others, the same O1 entity covers them under the same master agreement.

Where ASOS United Kingdom runs a buy-box-style mechanic, O1 Suite tracks the winner status and price gap per SKU and we repricer on rules you sign off on, not opaque automation. Where there's no buy-box, the pricing rules apply on top of the marketplace's own pricing logic instead.